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How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

How to Go Live on Twitter

Live Video content has been exploding over the last few months. With new live features being added to nearly every Social Media Platform it was only a matter of time before we got an official Twitter Live Video option. Facebook has reported that video content has a 135% better reach than just photographic content, with that type of growth it’s no wonder Twitter is joining the rest.  If you aren’t already using live video to share Real Estate information, tips, and sales material specific to you, this is the year to start!

Released just this past December and powered by Periscope, Users can now easily go live directly from the Tweet composition window where viewers on Twitter and Periscope (your video will broadcast in both platforms) can comment and send hearts to show support.

Before Getting Started Keep In Mind:

  • You can only go live via the Twitter App, you cannot go live on Twitter via the website
  • You can include a hashtag in your video title
  • You should promote your live video prior to going live
  • Once concluded, your video will appear on your profile as a Tweet

 

Step One)

Open the Twitter app on your device. Locate and click on the Compose Tweet button

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Step Two)

A Tweet composition window will appear locate and click one “Go Live”

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If this is your first time using Twitter Live this window will appear, simply click “OK got it”

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Step Four)

Enter your video title, you can use a hashtag to boost popularity. Once you have settled on a title click “Go LIVE”

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If you need some inspiration for Live video subject ideas, check out our blog post on FB Live Video !

Twitter Rolls Out Welcome Messages

This week Twitter rolled out a change to their Direct Messages. Welcome Messages have been introduced for all users and Quick Replies have been added for larger businesses (hopefully soon to roll out for all of us). Twitter is boasting “Help without the annoying hold music”, the features are to ensure that companies provide responsive customer service and engage with their fans on Twitter.

By simply clicking “Message” on the Companies Twitter Account, users will be brought to an automated Welcome Message thanking them for their time and displaying some options. Below the message input area are the Quick Replies. Think of Quick Replies as automated FAQ’s. A company can set the questions and responses they need in order to better assist the customer in a timely manner.

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Twitter’s large focus with Welcome Messages and Quick Replies is to assist the business by allowing them to save time by easily and more efficiently performing customer service tasks via Twitter rather than a phone call, website, or other platform. However, there are more benefits to be had by companies utilizing Twitter’s new tools. A recent study shows that customers who receive responses on Twitter from businesses are 44% more likely to share their experience and 30% more likely to recommend the brand. For a Real Estate Professional that referral is an invaluable resource.

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Any user can set a custom Welcome Message today just by following the directions below, however please note that Quick Replies are still in Private BETA and are not available to the general public.

 

Set a Welcome Message for your Twitter

Step 1)  Make sure you are logged into your Twitter Account and go to www.dashboard.twitter.com

Once at the home page, locate and click on the your thumbnail in the top right portion of the screen (outlined below in red)

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Hover over the thumbnail and click “Settings” when the dropdown menu appears (highlighted below in yellow)

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Step 2)  Upon clicking “Settings” you will be brought to a Customer Support area. In the first row under Direct Messages, make sure to check off and enable “Receive Direct Messages from anyone”, without this feature turned on Welcome Messages are not available.

Check off “Support Account” to allow “Provides Support” to appear next to your name in search and compose suggestions.

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You also have the option to include support hours, if you are not available on the weekend we heavily suggest including hours.

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Step 3)  Once you have included all pertinent information, move on to the Welcome Message below the “Support hours” row. Enter your Welcome Message in the dialogue box and preview the content as it is typed. Please note that while there is not a 140 character limit here, messages over 140 characters may require the reader to scroll depending on their device. Be sure to read over your Welcome Message to be sure that it is clear and concise. When you have finished, click Save.

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After saving, your message will appear in the row as it will appear to any readers. If you would like to edit, replace, or entirely remove the Welcome Message, see the options below the grey preview box.

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Twitter Moments for Real Estate

For some time now Twitter has had Moments on display, a collection of curated tweets regarding some of the day’s most important happenings. Just this week Twitter announced that Moments have been opened up for all users to create rather than simply consume. As Twitter states “Creators everywhere can now tell stories with Tweets”, with Moments users can include anyone’s tweets in a sort of album with a title and description. Gifs, photos, videos, anything that a user can tweet can be included in your Moments, and all Moments have a Cover Photo. Twitter Moments have clear advantages for news and media outlets, however they can also be beneficially used for Real Estate in your Social Media strategy. In this post we will outline how Twitter Moments can be used by Real Estate Professionals, and how to get started.

 

  1. Organized FAQ’s

Use Twitter Moments to organize a Frequently Asked Questions section for your Twitter Followers. Select topics you receive questions about often and show potential clients that you are aware of and sensitive to their needs. You can gather existing Tweets from other users, or you can send out your own thoughts on the topic and organize them into a Moment.

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  1. Open House and Listing Announcements

Since Moments will present an organized collection of tweets, Real Estate Professionals can take advantage of this by marketing their Listings and Open Houses and then arranging them in a Moment. Tweet photos and information about your new Listing as well as contacts for yourself, details on the local area, and any interesting information that may be useful to your potential clients. Users can also search for tweets related to the neighborhood or local schools and include them in the Moment. Showing hometown pride from existing locals is a great way to get potential clients excited for a new home or area.

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  1. Special Moments

 As your Twitter engagement grows, ask clients to follow your account and even send short 140 character reviews of their pleasant interactions with you. When a deal is made, ask clients if you can take a share a picture. Use Twitter Moments to display these real life special moments with your followers and show potential clients that you are there to support the entire process. Gather up your reviews in their own Moment, once a sale is made show the entire process from your very first Listing Tweet to the day the papers were signed. Get creative with these special Moments, there are endless ways to show your unique self and your professionalism with Twitter.

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HOW TO GET STARTED

Currently, Twitter Moments are only available on Twitter.com, however the company states that the mobile compatibility will be released shortly.

 

Step 1:

Head to www.twitter.com and log in to your account. Once logged in you will be brought to the Timeline, locate and click on the icon of your profile image on the right side of the screen. A dropdown menu will appear, click on “View Profile”

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Step 2:

You will be brought to your Profile, locate and click on “Moments”.

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Step 3:

Upon clicking Moments you will be brought to a Moments area, once you have created Moments they will be displayed here. Locate and click on “Create new Moment” on the right side of the screen.

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Step 4:

You will be prompted to enter all pertinent information regarding your Moment, be sure to enter the Title, description, set a cover, and add Tweets. Users have the option to add Tweets they’ve liked, Tweets sent by a specific account, Tweets with keywords (Tweet search), and Tweets by link.

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Once you have filled out all of the required information and selected Tweets to attach to your Moment, hit “Publish”.

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You may receive a note to crop photos included in your Moment to optimize them for Mobile, if this is the case select the “crop” option to be brought to an editing screen. Once all your photos have been optimized click on “Publish” again to submit your Moment. Click confirm on the pop up message to complete your Moment.

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Getting Started With Twitter Ads

Twitter is a wonderful place to start conversations with colleagues and potential clients in real time, get some buzz out about a new listing, and share Real Estate knowledge with your followers. With Twitter ads you can set a target audience of people you would like to reach, get your tweets visible to a much wider audience, and set the budget that works for you.

*Remember, Twitter Ads are not free, and you will need a Twitter Account to use Twitter Ads*

Step One:

Go to https://ads.twitter.com/ and click on “Get Started

If you are not already logged into your Twitter account, you will be prompted to log in

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Step Two:

Once you have logged into your Twitter Account, you must choose your country and time zone

*You will not be able to change these settings later*

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Step Three:

Once you have set your country and time zone you will need to select your campaign objective. For the purpose of Real Estate we suggest “Website clicks or conversions” so that you can send potential clients over to your website or the site where you host your listings.

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Step Four:

You will be brought to a confirmation page, double check that you have chosen “Website clicks or conversions” and then click the button reading “Select and continue”

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Step Five:

You will now begin to customize your Ad Campaign. First choose a name for your campaign, this way if you make more in the future you will be able to distinguish between them.

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When you have finished, scroll down to then customize your audience. In this section you can get extremely specific, spend some time exploring the different options. Be sure at the bare minimum to select the geographic area you would like to target, as well as some keywords and interests.

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Once you have selected the correct demographic for your market, scroll down to set your budget.

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Once you have set your budget for the campaign, you must design the ad or “choose your creatives”. The ad will appear as a Tweet, you have the option to include an image as well as a headline.

I strongly suggest composing a new Tweet rather than selecting an already existing Tweet.

Make sure that your image is eye-catching and the website URL you enter is where you would like to direct clients who are viewing this ad.

Twitter will suggest that you create multiple ads for optimal performance, use this opportunity to test different images and see what draws the eye the most!

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Before hitting “Tweet (promoted only)” be sure to preview the ads you will be posting

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Step Six:

When you are satisfied with your ads, scroll to the top of the page and select “Launch

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Step Seven:

Enter your payment information and select “proceed to confirm”, confirm your payment method as well as your campaign details and start your campaign!

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Checking Social Media Messages and Notifications

 

Part of being successful on Social Media is keeping in touch with your fans and contacts. You should check your Page Notifications and Messages at least once a week to ensure you don’t miss communication with anyone. Staying up to date on your Notifications and Messages are simple, but integral actions that can make or break a Page.

 

On Facebook

*In order to check your Pages Messages and Notifications you will need Admin Access to the Page*

Step One:

Go to www.Facebook.com and log into your account

Once you are logged in Head over to your Business Page

Step Two:

Notice the Admin Panel at the top of your Business Page, if you have new Messages or Notifications a red box with the number of Messages or Notifications will appear in the corresponding tab

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If you wish to check your Messages, simply click Messages to be brought to the inbox

If you wish to check your Notifications, click on Notifications to be brought to a new window

From this window you can check all of your Notifications at once, or separate them by category using the box on the left side of the page (highlighted in red)

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On Twitter

Go to www.Twitter.com and log into your Account

At the top left side of the screen locate and click on Notifications to view interactions with your Account

Locate and click on Messages to be brought to an inbox

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How to Change a Twitter Handle

Maybe you never realized you could change your Twitter handle so you have one that isn’t necessarily work related, or you’ve changed the name you do your branding under. Whatever the reason, there is no need to delete your Twitter account or create a new one in order to change your Twitter Handle. The Twitter Handle or Username is the name after the “@” which user’s mention and search for you with. Your Twitter Handle is also reflected in your URL.

Remember: Your Twitter Handle can only be up to 15 characters long so make them count! We suggest using your company name or last name with “RE”.

Step One:

Go to www.twitter.com and log into your account. You will be brought to your Twitter Homepage, locate and click on the icon of your profile image in the top right side of the page.

When the dropdown menu appears, click on “Settings” or “Settings and Privacy” 

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Step Two:

You will be brought to an Account Settings area, locate “Username”

Highlight and remove your current username and then enter your desired username.

If the name is already taken you will not be able to proceed.

Click “Save Changes” at the bottom of the page when you have an available new Username.

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Step Three:

A window will appear prompting you to enter your Twitter password, please enter your password to confirm and save your changes. If your changes have been saved you will see a yellow banner at the top of the page when the password window disappears.

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How to Delete a Social Media Post

 There are a number of reasons you may want to delete a post from Social Media, maybe you realized it isn’t the perfect post for your particular market, or you meant to put that on your Personal Account. There’s no need to worry, you can always delete that post! In this guide I will review how to remove posts from both Facebook and Twitter.

Remember: Once you delete a post you cannot retrieve it, be sure you are selecting and deleting the post you want to remove.

On Facebook:

Step One:

Go to www.facebook.com and head over to your Business Page.

Select the post you would like to remove, and locate the downward facing arrow in the top right corner of the post. (circled in red in the photo below)

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Step Two:

Click the downward facing arrow to reveal a dropdown menu. Locate and select “Delete

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Step Three:

A window will appear to confirm that you would like to delete the post, click “Delete Post” to finalize.

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On Twitter:

Step One:

 

Log into your account at www.twitter.com

Locate and click on the small icon of your profile image on the top right portion of the screen. A dropdown menu will appear, locate and click on “View Profile” (highlighted in red in the below photo).

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Step Two:

Locate the Tweet you would like to remove.

At the bottom of the post will be an ellipsis icon. (highlighted in red in the below photo)

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Step Three:

Click the ellipsis icon to reveal a dropdown menu. Locate and select “Delete Tweet” (highlighted in red in the below photo)

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Step Four:

A window will appear to confirm that you would like to delete the Tweet.

Double check that you are removing the correct post and then click “Delete

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How to Change Account Display Names On 3 Platforms

Be it a marriage, a new brokerage name, or an aesthetic change, it is important to note that know how to change an Account Display name on Facebook, Twitter, and Pinterest. There is no need to delete an account and start fresh when simple aesthetic adjustments can save you the time and effort as well as keep your current fans intact. Here I will go through the steps to change a display name on all three platforms.

 

Changing A Facebook Display Name:

Step One:

Go to www.facebook.com and head over to your Business Page.

When you are on your Business Page, make sure that you have Admin Access to your Page, without Admin Access you cannot change the Page Name.

Locate and click “About” below your Profile Image.

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Step Two:

Upon clicking “About” a “Page Info” screen will appear. Locate “Name”, click on “Edit” to the right.

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Step Three:

A “Request new Page name” window will appear. Please note that your page name must accurately represent your Business or Brand, and cannot include any variation of the work Facebook or Official.

Locate the dialogue box for “New Page name” and enter the desired name

Once finished, click “Continue” at the bottom of the window

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Step Four:

A confirm window will appear displaying your old Page name with the new requested Page name

Locate and click “Request Change” to send your request through. If you do not click “Request Change” your request will not be processed.

Please note as highlighted in the window that the change may take up to three days to complete, Facebook will reach out to you if additional information is needed, so be on the lookout for any emails or notifications.

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Step Five:

If your request has gone through, a window will appear informing your that your request is under review and you will hear back from Facebook within three days.

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Changing A Pinterest Display Name:

Step One:

Go to www.pinterest.com and log into your account

Once logged in you will be brought to the homepage.

Locate and click on the round icon of your profile image at the top right side of the screen. (circled in red)

A dropdown menu will appear, locate and click on “My Profile

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Step Two:

You will be brought to your Pinterest profile. Locate and click on the gear icon in the top left side of the screen.

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Step Three:

Upon clicking the gear icon an editors window will pop up. The first section is “Business Account Basics”, keep scrolling until you reach “Profile”.

The first dialogue box under “Profile” is “Business Name“, enter your desired Business Name here.

Please note that you can also make adjustments to your URL, your profile image, bio, website and location from this window.

Click “Save” before leaving the editors window or your changes will not be saved. If you do not see them immediately, refresh your page.

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Changing A Twitter Display Name:

Step One:

Go to www.twitter.com and log into your account

Once logged in you will be brought to the homepage.

Locate and click on the icon of your profile image at the top right side of the screen.

A dropdown menu will appear, locate and click on “View Profile”.

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Step Two:

You will be brought to your Twitter profile. Locate and click on “Edit Profile” in the top right side of the screen parallel to the profile image. (Highlighted in yellow)

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Step Three:

Upon clicking “Edit profile” an edit screen will appear. The top dialogue box is your Display Name highlight and remove your current name, and enter your desired new display name.

Please note that you can also make adjustments to your profile image, theme color, bio, website and location from this edit screen.

Click “Save Changes” before leaving the edit screen or your changes will not be saved. If you do not see them immediately, refresh your page.

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How to Change Your Twitter Account Email

It is vital to have email access to all of your addresses associated with your social media accounts, updates are sent from Twitter as well as follower notifications, list additions, and mentions or replies. Getting Email notifications sent to your computer or phone is an excellent way of monitoring activity on your accounts without having to physically log into each one every single day.

Here we will discuss how to change your Twitter Account Email Address in order to stay up to date and well informed.

 

Step One:

Log into your account at www.twitter.com, upon logging in you will be brought to your homepage. Locate and click your profile picture icon to the far right at the top of the page. (Highlighted in yellow in the photo below)

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Step Two:

Upon clicking the profile image icon a drop down menu will appear, locate and click “Settings and privacy”.

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Step Three:

After clicking “Settings and privacy”, you will be brought to an editing section. Locate “Email” under “Username” in the “Account” area. Highlight and remove the current email address.

Enter the new Email Address you would like to use, be sure to hit “Save” upon completion or your changes will not be saved.

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Step Four:

After hitting “Save Changes” you will be prompted to provide your password, enter your password in the dialogue box to save your changes.

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Step 5:

Please note that you must confirm your new Email Address following this or the changes will not be completed.

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