twitter real estate

How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

How to Change Your Cover Photo on Facebook and Twitter

An aesthetically pleasing and professional cover or banner image is an important part of your Social Media branding as a Real Estate Professional. Having a custom banner made with your specific information or creating one yourself can leave an excellent first impression on a potential new client, that’s why it’s so important to know how to change your cover image as well as all the specifics that go into creation.

Pro Tips:

  • Make sure you are working with larger images as to not stretch and blur the photos in your cover or banner.
  • Use legible fonts and a color scheme that is easy to read.
  • If it is not a state requirement, do not include your contact information. Facebook prefers users look to the page itself for any information needed.
  • Adhere to any guidelines set forth by your state law or your companies policy, if you are having your banner created always let your designer know what you know.
  • Implement designs that are both desktop and mobile friendly

 

Facebook

Cover Photo Dimensions: 828×465 visible on mobile, 828×315 visible on desktop

Step One)

Log in and head to your Facebook Business Page, on the cover photo locate and click on the camera icon.

Step Two)

A dropdown menu will appear with four options:

  • Choose from Photos– choose a photo you have already uploaded to Facebook either as a previous cover photo or any other image upload.
  • Upload Photo- upload a photo file from your computer.
  • Reposition– adjust the placement of your cover photo.
  • Remove– will remove the current cover photo and leave the space a blank grey, this does not delete old cover photos it simply takes them down.

Choose the option that applies to you, typically “Choose from Photos” or “Upload Photo”.

Step Three)

Once you have uploaded or selected your new cover photo, you will have the option to drag and position the cover. As soon as you are satisfied with the position of your cover photo be sure to click “Save”.

 

Twitter

Twitter Banner Dimensions: 1500×421

Step One)

Head over to Twitter.com and log into your profile. Once you have logged in, locate and click on the thumbnail in the top right corner of the screen, when the dropdown menu appears click on “View profile”.

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Step Two)

Once on your profile, locate and click on “Edit profile”.

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Step Three)

Click on “Change your header photo”.

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Select “upload photo” from the dropdown menu that appears. Select the file from your computer and adjust as needed. Be sure to click “Save Changes” when you have finished.

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How to Schedule Tweets on Twitter

Your accounts need to be regularly checked and posted to, however you may not have the time to log in every single day or even multiple times a day to find content, compose your tweets, and send them out. If you’ve been hesitant to sign up for a third party scheduling platform- you can now schedule tweets in advance directly through Twitter. Scheduled Tweets on Twitter can include photo, text, and links, however videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

Please note that although you will have to schedule tweets through ads.twitter.com, you are not creating an ad campaign simply by scheduling a tweet. In order to access the Twitter ads dashboard you may need to enter billing information, you will not be charged unless you create and start a Twitter ad campaign.

 

Step 1)

Make sure you are logged into your Twitter Account and head over to ads.twitter.com. You will immediately be logged into the Ads Dashboard, or if updated billing or location information is required you will not be permitted to continue until the information is uploaded.

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Step 2)

Once you have reached the Ads Dashboard, locate and click on Creatives

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A dropdown menu will appear, click on Tweets

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Step 3)

Upon clicking Tweets, you will be brought to a Tweets Dashboard, locate and click on New Tweet

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Step 4)

A pop up window will appear with a dialogue box for your tweet. Here you can enter any text, links, and photos as you would a standard tweet. As previously mentioned; videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

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Once you have finished typing out your tweet click on Scheduling

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Step 5)

A window will appear, first click on Custom to ensure your tweet will be scheduled, then select the date and time you would like your tweet to be sent. When you have finished click on Tweet.

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As long as there are no errors, a message banner will appear letting you know your Tweet has been scheduled

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Step 6)

To view and edit your scheduled tweets click on Promoted-only Tweets

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When the dropdown menu appear, click Scheduled Tweets

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Twitter Rolls Out Welcome Messages

This week Twitter rolled out a change to their Direct Messages. Welcome Messages have been introduced for all users and Quick Replies have been added for larger businesses (hopefully soon to roll out for all of us). Twitter is boasting “Help without the annoying hold music”, the features are to ensure that companies provide responsive customer service and engage with their fans on Twitter.

By simply clicking “Message” on the Companies Twitter Account, users will be brought to an automated Welcome Message thanking them for their time and displaying some options. Below the message input area are the Quick Replies. Think of Quick Replies as automated FAQ’s. A company can set the questions and responses they need in order to better assist the customer in a timely manner.

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Twitter’s large focus with Welcome Messages and Quick Replies is to assist the business by allowing them to save time by easily and more efficiently performing customer service tasks via Twitter rather than a phone call, website, or other platform. However, there are more benefits to be had by companies utilizing Twitter’s new tools. A recent study shows that customers who receive responses on Twitter from businesses are 44% more likely to share their experience and 30% more likely to recommend the brand. For a Real Estate Professional that referral is an invaluable resource.

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Any user can set a custom Welcome Message today just by following the directions below, however please note that Quick Replies are still in Private BETA and are not available to the general public.

 

Set a Welcome Message for your Twitter

Step 1)  Make sure you are logged into your Twitter Account and go to www.dashboard.twitter.com

Once at the home page, locate and click on the your thumbnail in the top right portion of the screen (outlined below in red)

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Hover over the thumbnail and click “Settings” when the dropdown menu appears (highlighted below in yellow)

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Step 2)  Upon clicking “Settings” you will be brought to a Customer Support area. In the first row under Direct Messages, make sure to check off and enable “Receive Direct Messages from anyone”, without this feature turned on Welcome Messages are not available.

Check off “Support Account” to allow “Provides Support” to appear next to your name in search and compose suggestions.

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You also have the option to include support hours, if you are not available on the weekend we heavily suggest including hours.

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Step 3)  Once you have included all pertinent information, move on to the Welcome Message below the “Support hours” row. Enter your Welcome Message in the dialogue box and preview the content as it is typed. Please note that while there is not a 140 character limit here, messages over 140 characters may require the reader to scroll depending on their device. Be sure to read over your Welcome Message to be sure that it is clear and concise. When you have finished, click Save.

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After saving, your message will appear in the row as it will appear to any readers. If you would like to edit, replace, or entirely remove the Welcome Message, see the options below the grey preview box.

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Twitter Moments for Real Estate

For some time now Twitter has had Moments on display, a collection of curated tweets regarding some of the day’s most important happenings. Just this week Twitter announced that Moments have been opened up for all users to create rather than simply consume. As Twitter states “Creators everywhere can now tell stories with Tweets”, with Moments users can include anyone’s tweets in a sort of album with a title and description. Gifs, photos, videos, anything that a user can tweet can be included in your Moments, and all Moments have a Cover Photo. Twitter Moments have clear advantages for news and media outlets, however they can also be beneficially used for Real Estate in your Social Media strategy. In this post we will outline how Twitter Moments can be used by Real Estate Professionals, and how to get started.

 

  1. Organized FAQ’s

Use Twitter Moments to organize a Frequently Asked Questions section for your Twitter Followers. Select topics you receive questions about often and show potential clients that you are aware of and sensitive to their needs. You can gather existing Tweets from other users, or you can send out your own thoughts on the topic and organize them into a Moment.

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  1. Open House and Listing Announcements

Since Moments will present an organized collection of tweets, Real Estate Professionals can take advantage of this by marketing their Listings and Open Houses and then arranging them in a Moment. Tweet photos and information about your new Listing as well as contacts for yourself, details on the local area, and any interesting information that may be useful to your potential clients. Users can also search for tweets related to the neighborhood or local schools and include them in the Moment. Showing hometown pride from existing locals is a great way to get potential clients excited for a new home or area.

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  1. Special Moments

 As your Twitter engagement grows, ask clients to follow your account and even send short 140 character reviews of their pleasant interactions with you. When a deal is made, ask clients if you can take a share a picture. Use Twitter Moments to display these real life special moments with your followers and show potential clients that you are there to support the entire process. Gather up your reviews in their own Moment, once a sale is made show the entire process from your very first Listing Tweet to the day the papers were signed. Get creative with these special Moments, there are endless ways to show your unique self and your professionalism with Twitter.

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HOW TO GET STARTED

Currently, Twitter Moments are only available on Twitter.com, however the company states that the mobile compatibility will be released shortly.

 

Step 1:

Head to www.twitter.com and log in to your account. Once logged in you will be brought to the Timeline, locate and click on the icon of your profile image on the right side of the screen. A dropdown menu will appear, click on “View Profile”

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Step 2:

You will be brought to your Profile, locate and click on “Moments”.

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Step 3:

Upon clicking Moments you will be brought to a Moments area, once you have created Moments they will be displayed here. Locate and click on “Create new Moment” on the right side of the screen.

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Step 4:

You will be prompted to enter all pertinent information regarding your Moment, be sure to enter the Title, description, set a cover, and add Tweets. Users have the option to add Tweets they’ve liked, Tweets sent by a specific account, Tweets with keywords (Tweet search), and Tweets by link.

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Once you have filled out all of the required information and selected Tweets to attach to your Moment, hit “Publish”.

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You may receive a note to crop photos included in your Moment to optimize them for Mobile, if this is the case select the “crop” option to be brought to an editing screen. Once all your photos have been optimized click on “Publish” again to submit your Moment. Click confirm on the pop up message to complete your Moment.

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