twitter help

Using Video in your Social Media Strategy

In the last year on Social Media, the use of video has increased substantially. Early adopters and now all marketers are pushing for the use of video in a Social Media Strategy- if you’re going to be online, you should be on camera too.

On Facebook, video receives 135% more organic reach than a Facebook Photo, and there are estimates that videos will account for 80% of all consumer internet traffic by 2020. With so many platforms and options for producing and sharing video content it’s no wonder that video popularity is expanding.

Just in case you thought the focus on Mobile Friendly Pages and sites was overmore than 50% of videos watched online are watched using a mobile device.

 

Here are some important facts to consider:

  • 4x the number of consumers said that they would prefer to watch a video about a product or service than to read about it.
  • Facebook users spend 3x more time watching Facebook Live videos than regular Videos.
  • Facebook is quickly becoming TV’s biggest competitor as people spend more and more time on the social network, take advantage of that audience and get your content out there to be seen!

 

What Types of Video and Where?

Real Estate Professionals on Social Media have no shortage of platforms and video types to choose from. While video content is likely to outperform other content types on all channels, we heavily suggest using Facebook. If you have a large and active follower base on another platform like Twitter or Instagram you can of course post your content there, but Facebook has already cemented their position as the Social Media giant so your videos are most likely to get the most reach there.

Live Video: On Facebook, Twitter, and Instagram users have the ability to go Live and broadcast video to their followers in real time.

Instagram Live videos are only available for viewing as they are being broadcast and do not save to the platform, users do have the ability to save the videos to their phones however just in case you’d like to upload the file on another platform at a later date.

Twitter Live video is powered by Periscope, and while being broadcast is viewable by Twitter users and users on Periscope. When a user goes Live, the broadcast is automatically sent out as a Tweet and once the video is concluded the Tweet with the live broadcast will stay up, however users also have the ability to save the live video to their device.

Facebook Live videos are not only favored in the Newsfeed algorithm, but the numbers would suggest they’re favored by Facebook audiences as well. Facebook Live videos appear on the Newsfeed for fans, friends, and followers as a video is being broadcast, but they also remain as a post once the broadcast has concluded.  For how to steps and inspiration see our blog post.

Live Video

Record Your Own Video: Recording your own video and uploading it to YouTube (then everywhere else) is increasingly easy in our tech-heavy world. As high quality cameras become increasingly more affordable, it seems video editing programs are even getting more user-friendly. There is a built in video editor right on YouTube, but most computers also come with a standard video editing program that should be all you need to make great Real Estate content.

ownvideo

Use a Video Service or App: Using a video service or App can be an easy way to upgrade your video content. Keep in mind that most video services will charge a monthly or per video rate, one we have used before is GoAnimate. GoAnimate allows users to create simple animated videos from their pre-existing content with user input text. Think of GoAnimate as a sort of slideshow where you can edit the slides to be specific to your business.

There are also Apps that will allow you to create short videos from video or photo files straight from your Mobile device. Ripl will allow users to add text and motion to image files which you can then share directly to your Social Media. Ripl videos are much smaller (think GIFs) but they’re easy to make and extremely aesthetically pleasing.

We are not affiliated with either company and cannot provide support for either product/service, however we have utilized their services in the past.

Ripl

 

Getting Started with Video:

Write out a plan of action for your video before getting started. Preparation can save you from mistakes, especially when going Live.

  • Set a goal for your video

In an optimal situation what will this video provide for its viewers? What will it provide for you or your company?

Example: “This video will provide viewers with information on Reverse Mortgages, it will serve to show myself/my company are knowledgeable and will attract leads.”

 

  • Choose your platform and video type

Decide where your video will be hosted. You can create a video using a service, or create one at home and upload it to YouTube before sharing it to all of your Social Media accounts. You can also go Live from Facebook, Twitter, or Instagram.

 

  • Write a script

Even if you are going Live, you want to prepare a script. Make sure your subject is something you are knowledgeable on, and that your script is colloquial and easy to read. If you are going Live rather than recording your own video yourself or using a service, you may need to go off script from time to time, but having a plan or outline in place will save any embarrassing Live moments.

 

  • If you’re going Live, give your fans some notice

Since Live video is so popular (especially on Facebook), as long as you have an active audience to your Page, you will probably at least have a small group of viewers watching your Live video, but if you give your followers a little notice you can increase your numbers. Make up a quick graphic with Canva or Ripl for a clean professional heads up.

 

  • Share your video and stay up to date on comments

If you’ve created the video yourself and uploaded the file to YouTube, be sure to share your video on all of your Social Media accounts. You may get comments or questions on your video after you have shared it to your Social Media platforms (especially Live video), make sure you stay on top of these comments and provide answers to any questions within a reasonable amount of time. There is nothing worse than a lead slipping away due to slow or no response.

How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

How to Change Your Cover Photo on Facebook and Twitter

An aesthetically pleasing and professional cover or banner image is an important part of your Social Media branding as a Real Estate Professional. Having a custom banner made with your specific information or creating one yourself can leave an excellent first impression on a potential new client, that’s why it’s so important to know how to change your cover image as well as all the specifics that go into creation.

Pro Tips:

  • Make sure you are working with larger images as to not stretch and blur the photos in your cover or banner.
  • Use legible fonts and a color scheme that is easy to read.
  • If it is not a state requirement, do not include your contact information. Facebook prefers users look to the page itself for any information needed.
  • Adhere to any guidelines set forth by your state law or your companies policy, if you are having your banner created always let your designer know what you know.
  • Implement designs that are both desktop and mobile friendly

 

Facebook

Cover Photo Dimensions: 828×465 visible on mobile, 828×315 visible on desktop

Step One)

Log in and head to your Facebook Business Page, on the cover photo locate and click on the camera icon.

Step Two)

A dropdown menu will appear with four options:

  • Choose from Photos– choose a photo you have already uploaded to Facebook either as a previous cover photo or any other image upload.
  • Upload Photo- upload a photo file from your computer.
  • Reposition– adjust the placement of your cover photo.
  • Remove– will remove the current cover photo and leave the space a blank grey, this does not delete old cover photos it simply takes them down.

Choose the option that applies to you, typically “Choose from Photos” or “Upload Photo”.

Step Three)

Once you have uploaded or selected your new cover photo, you will have the option to drag and position the cover. As soon as you are satisfied with the position of your cover photo be sure to click “Save”.

 

Twitter

Twitter Banner Dimensions: 1500×421

Step One)

Head over to Twitter.com and log into your profile. Once you have logged in, locate and click on the thumbnail in the top right corner of the screen, when the dropdown menu appears click on “View profile”.

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Step Two)

Once on your profile, locate and click on “Edit profile”.

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Step Three)

Click on “Change your header photo”.

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Select “upload photo” from the dropdown menu that appears. Select the file from your computer and adjust as needed. Be sure to click “Save Changes” when you have finished.

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How to Go Live on Twitter

Live Video content has been exploding over the last few months. With new live features being added to nearly every Social Media Platform it was only a matter of time before we got an official Twitter Live Video option. Facebook has reported that video content has a 135% better reach than just photographic content, with that type of growth it’s no wonder Twitter is joining the rest.  If you aren’t already using live video to share Real Estate information, tips, and sales material specific to you, this is the year to start!

Released just this past December and powered by Periscope, Users can now easily go live directly from the Tweet composition window where viewers on Twitter and Periscope (your video will broadcast in both platforms) can comment and send hearts to show support.

Before Getting Started Keep In Mind:

  • You can only go live via the Twitter App, you cannot go live on Twitter via the website
  • You can include a hashtag in your video title
  • You should promote your live video prior to going live
  • Once concluded, your video will appear on your profile as a Tweet

 

Step One)

Open the Twitter app on your device. Locate and click on the Compose Tweet button

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Step Two)

A Tweet composition window will appear locate and click one “Go Live”

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If this is your first time using Twitter Live this window will appear, simply click “OK got it”

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Step Four)

Enter your video title, you can use a hashtag to boost popularity. Once you have settled on a title click “Go LIVE”

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If you need some inspiration for Live video subject ideas, check out our blog post on FB Live Video !

Getting Started with Twitter Polls for Real Estate

Twitter is consistently making it easier for us as brands to build our recognition and reach out to our audience. One of the many ways to engage with your Twitter followers is to conduct a Poll. Twitter Polls are built into the Tweet-composition window and are easy to set up and send out. Just like a regular Tweet, users can increase the visibility of their poll by including useful and relevant hashtags. At first glance one would assume polls to be useful for industries like Politics or Media, but Twitter Polls can be useful for a Real Estate Professional as well- here are some ideas, and how to get started:

Follower Research:

Use Twitter Polls to get a feel for the people in your audience and what stage of the home buying or selling process they are at. Even if everyone in your network isn’t exactly ready to buy or sell, opening up a dialogue now will keep you fresh in their memories when they do need a Real Estate Professional.

By conducting follower research you can figure out what your fans need help with, how they prefer to look for homes, and what kind of content you can post to your Pages to increase interaction. If you regularly post videos you can even decide your next topic based on Poll results. See our Examples below:

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Just for Fun:  

Your audience is bombarded with advertisements all day, sometimes it’s nice to just interact with a brand without all of the strings of a sale. Show your followers that you’re genuinely interested in them and start some fun conversations. Use your professional humor to share Polls that your users will want to take part in. Let your users get to know you as well by sharing your own opinion in a separate Tweet to get the momentum going.

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Getting Started:

Head over to www.Twitter.com and log into your account.

At the home screen, locate and click on “Tweet” in the top right corner of the screen.

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Once you have clicked “Tweet”, a dialogue window will appear. Locate and click on the “Poll” icon.

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Once the “Poll” icon is clicked, the window will shift to allow your question and the answer options.

Enter your question in the top box reading “Ask your question…”, then enter up to four answers in the “Choice” boxes below. Click “Add a choice” to add more options, adjust the duration of the poll by clicking “Poll length”.

Once you have entered all necessary information, click “Tweet”.

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At the home screen, locate and click on your photo thumbnail in the top right corner, when clicked a dropdown menu will appear. Click “View profile” to review your Poll and check that it is correct.

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How to Schedule Tweets on Twitter

Your accounts need to be regularly checked and posted to, however you may not have the time to log in every single day or even multiple times a day to find content, compose your tweets, and send them out. If you’ve been hesitant to sign up for a third party scheduling platform- you can now schedule tweets in advance directly through Twitter. Scheduled Tweets on Twitter can include photo, text, and links, however videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

Please note that although you will have to schedule tweets through ads.twitter.com, you are not creating an ad campaign simply by scheduling a tweet. In order to access the Twitter ads dashboard you may need to enter billing information, you will not be charged unless you create and start a Twitter ad campaign.

 

Step 1)

Make sure you are logged into your Twitter Account and head over to ads.twitter.com. You will immediately be logged into the Ads Dashboard, or if updated billing or location information is required you will not be permitted to continue until the information is uploaded.

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Step 2)

Once you have reached the Ads Dashboard, locate and click on Creatives

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A dropdown menu will appear, click on Tweets

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Step 3)

Upon clicking Tweets, you will be brought to a Tweets Dashboard, locate and click on New Tweet

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Step 4)

A pop up window will appear with a dialogue box for your tweet. Here you can enter any text, links, and photos as you would a standard tweet. As previously mentioned; videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

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Once you have finished typing out your tweet click on Scheduling

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Step 5)

A window will appear, first click on Custom to ensure your tweet will be scheduled, then select the date and time you would like your tweet to be sent. When you have finished click on Tweet.

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As long as there are no errors, a message banner will appear letting you know your Tweet has been scheduled

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Step 6)

To view and edit your scheduled tweets click on Promoted-only Tweets

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When the dropdown menu appear, click Scheduled Tweets

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Twitter Rolls Out Welcome Messages

This week Twitter rolled out a change to their Direct Messages. Welcome Messages have been introduced for all users and Quick Replies have been added for larger businesses (hopefully soon to roll out for all of us). Twitter is boasting “Help without the annoying hold music”, the features are to ensure that companies provide responsive customer service and engage with their fans on Twitter.

By simply clicking “Message” on the Companies Twitter Account, users will be brought to an automated Welcome Message thanking them for their time and displaying some options. Below the message input area are the Quick Replies. Think of Quick Replies as automated FAQ’s. A company can set the questions and responses they need in order to better assist the customer in a timely manner.

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Twitter’s large focus with Welcome Messages and Quick Replies is to assist the business by allowing them to save time by easily and more efficiently performing customer service tasks via Twitter rather than a phone call, website, or other platform. However, there are more benefits to be had by companies utilizing Twitter’s new tools. A recent study shows that customers who receive responses on Twitter from businesses are 44% more likely to share their experience and 30% more likely to recommend the brand. For a Real Estate Professional that referral is an invaluable resource.

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Any user can set a custom Welcome Message today just by following the directions below, however please note that Quick Replies are still in Private BETA and are not available to the general public.

 

Set a Welcome Message for your Twitter

Step 1)  Make sure you are logged into your Twitter Account and go to www.dashboard.twitter.com

Once at the home page, locate and click on the your thumbnail in the top right portion of the screen (outlined below in red)

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Hover over the thumbnail and click “Settings” when the dropdown menu appears (highlighted below in yellow)

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Step 2)  Upon clicking “Settings” you will be brought to a Customer Support area. In the first row under Direct Messages, make sure to check off and enable “Receive Direct Messages from anyone”, without this feature turned on Welcome Messages are not available.

Check off “Support Account” to allow “Provides Support” to appear next to your name in search and compose suggestions.

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You also have the option to include support hours, if you are not available on the weekend we heavily suggest including hours.

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Step 3)  Once you have included all pertinent information, move on to the Welcome Message below the “Support hours” row. Enter your Welcome Message in the dialogue box and preview the content as it is typed. Please note that while there is not a 140 character limit here, messages over 140 characters may require the reader to scroll depending on their device. Be sure to read over your Welcome Message to be sure that it is clear and concise. When you have finished, click Save.

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After saving, your message will appear in the row as it will appear to any readers. If you would like to edit, replace, or entirely remove the Welcome Message, see the options below the grey preview box.

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Twitter Moments for Real Estate

For some time now Twitter has had Moments on display, a collection of curated tweets regarding some of the day’s most important happenings. Just this week Twitter announced that Moments have been opened up for all users to create rather than simply consume. As Twitter states “Creators everywhere can now tell stories with Tweets”, with Moments users can include anyone’s tweets in a sort of album with a title and description. Gifs, photos, videos, anything that a user can tweet can be included in your Moments, and all Moments have a Cover Photo. Twitter Moments have clear advantages for news and media outlets, however they can also be beneficially used for Real Estate in your Social Media strategy. In this post we will outline how Twitter Moments can be used by Real Estate Professionals, and how to get started.

 

  1. Organized FAQ’s

Use Twitter Moments to organize a Frequently Asked Questions section for your Twitter Followers. Select topics you receive questions about often and show potential clients that you are aware of and sensitive to their needs. You can gather existing Tweets from other users, or you can send out your own thoughts on the topic and organize them into a Moment.

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  1. Open House and Listing Announcements

Since Moments will present an organized collection of tweets, Real Estate Professionals can take advantage of this by marketing their Listings and Open Houses and then arranging them in a Moment. Tweet photos and information about your new Listing as well as contacts for yourself, details on the local area, and any interesting information that may be useful to your potential clients. Users can also search for tweets related to the neighborhood or local schools and include them in the Moment. Showing hometown pride from existing locals is a great way to get potential clients excited for a new home or area.

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  1. Special Moments

 As your Twitter engagement grows, ask clients to follow your account and even send short 140 character reviews of their pleasant interactions with you. When a deal is made, ask clients if you can take a share a picture. Use Twitter Moments to display these real life special moments with your followers and show potential clients that you are there to support the entire process. Gather up your reviews in their own Moment, once a sale is made show the entire process from your very first Listing Tweet to the day the papers were signed. Get creative with these special Moments, there are endless ways to show your unique self and your professionalism with Twitter.

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HOW TO GET STARTED

Currently, Twitter Moments are only available on Twitter.com, however the company states that the mobile compatibility will be released shortly.

 

Step 1:

Head to www.twitter.com and log in to your account. Once logged in you will be brought to the Timeline, locate and click on the icon of your profile image on the right side of the screen. A dropdown menu will appear, click on “View Profile”

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Step 2:

You will be brought to your Profile, locate and click on “Moments”.

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Step 3:

Upon clicking Moments you will be brought to a Moments area, once you have created Moments they will be displayed here. Locate and click on “Create new Moment” on the right side of the screen.

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Step 4:

You will be prompted to enter all pertinent information regarding your Moment, be sure to enter the Title, description, set a cover, and add Tweets. Users have the option to add Tweets they’ve liked, Tweets sent by a specific account, Tweets with keywords (Tweet search), and Tweets by link.

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Once you have filled out all of the required information and selected Tweets to attach to your Moment, hit “Publish”.

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You may receive a note to crop photos included in your Moment to optimize them for Mobile, if this is the case select the “crop” option to be brought to an editing screen. Once all your photos have been optimized click on “Publish” again to submit your Moment. Click confirm on the pop up message to complete your Moment.

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Getting Started With Twitter Ads

Twitter is a wonderful place to start conversations with colleagues and potential clients in real time, get some buzz out about a new listing, and share Real Estate knowledge with your followers. With Twitter ads you can set a target audience of people you would like to reach, get your tweets visible to a much wider audience, and set the budget that works for you.

*Remember, Twitter Ads are not free, and you will need a Twitter Account to use Twitter Ads*

Step One:

Go to https://ads.twitter.com/ and click on “Get Started

If you are not already logged into your Twitter account, you will be prompted to log in

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Step Two:

Once you have logged into your Twitter Account, you must choose your country and time zone

*You will not be able to change these settings later*

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Step Three:

Once you have set your country and time zone you will need to select your campaign objective. For the purpose of Real Estate we suggest “Website clicks or conversions” so that you can send potential clients over to your website or the site where you host your listings.

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Step Four:

You will be brought to a confirmation page, double check that you have chosen “Website clicks or conversions” and then click the button reading “Select and continue”

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Step Five:

You will now begin to customize your Ad Campaign. First choose a name for your campaign, this way if you make more in the future you will be able to distinguish between them.

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When you have finished, scroll down to then customize your audience. In this section you can get extremely specific, spend some time exploring the different options. Be sure at the bare minimum to select the geographic area you would like to target, as well as some keywords and interests.

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Once you have selected the correct demographic for your market, scroll down to set your budget.

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Once you have set your budget for the campaign, you must design the ad or “choose your creatives”. The ad will appear as a Tweet, you have the option to include an image as well as a headline.

I strongly suggest composing a new Tweet rather than selecting an already existing Tweet.

Make sure that your image is eye-catching and the website URL you enter is where you would like to direct clients who are viewing this ad.

Twitter will suggest that you create multiple ads for optimal performance, use this opportunity to test different images and see what draws the eye the most!

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Before hitting “Tweet (promoted only)” be sure to preview the ads you will be posting

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Step Six:

When you are satisfied with your ads, scroll to the top of the page and select “Launch

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Step Seven:

Enter your payment information and select “proceed to confirm”, confirm your payment method as well as your campaign details and start your campaign!

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