Solved Social Media

Creating and Using Saved Replies in Messenger

Having a standard way of replying to messages can be beneficial for a number of reasons. If you do not personally handle messages to your Business Page, but rather have an assistant or Social Media Professional who does so- they can stay true to your brand’s voice by sticking to the messenger templates you have created and provided, these are called “Saved Replies”.

Saved Replies are also useful for a busy Real Estate Professional in that you will no longer have to type answers to questions that you frequently find in your inbox, and you can stay consistent no matter what you have going on that day.

Messages on Facebook are a valid method of communication in our digital era, you do not want to miss out on what could be a vital source of connection for your business.  

 

To Create a New Saved Reply

Step 1)

Head over to your Facebook Business Page and click “Messages” at the top of the screen.

Step 2)

You will be brought to a Messages section for your Page. Locate and click the message icon in the bottom right side of the screen. This will be to the far right of the dialogue box.

*If you have never received a message before you will not be able to access the necessary areas to create your Saved Replies. To combat this you can simply ask a close friend to send a quick message to your Page.*

Step 3)

A pop up menu will appear with a few standard responses already loaded in, click on “Manage Replies”.

As a short cut, you may be able to click “Create new reply” (all users may not have this option).

Step 4)

In the pop up locate and click “Create Reply” at the bottom right of the window.

Step 5)

Enter a title (one you will easily recognize, not “reply 1”), when you have finished enter your message.

Click the heart icon to personalize your message. You can also add an image if needed.

Step 6)

Click “” when you are finished.

*You may use Saved Replies in your messages by clicking the “” button from the chat screen, select the reply and click to send.

 

To Delete or Edit a Saved Reply

Step 1)

Head over to your Facebook Business Page and click “Messages” at the top of the screen.

Step 2)

You will be brought to a Messages section for your Page. Locate and click the message icon in the bottom right side of the screen. This will be to the far right of the dialogue box.

Step 3)

A pop up menu will appear with a few standard responses already loaded in, click on “Manage Replies”.

Step 4)

Click the saved reply you would like to edit or delete.

Step 5)

Edit your reply and click to save, or if you are looking to delete the reply click “Delete”.

 

 

 

 

 

How to Set a Messenger Greeting for a Facebook Page

Facebook Messenger is a great place to make first contact with your Facebook connections. Contact via Messenger only requires that a User send you a Message from your Page, so if they have not yet gotten your number or email a User can easily reach out to you for any information they may need.

It is important that you are at least responsive and frequently check your Facebook Messages, however you can also proactively set a Messenger greeting for your Page. This customized greeting will only appear the first time the User begins a conversation, and will appear before any messages are sent.  The greeting will appear regardless of whether messages are sent from the website or Messenger App.

 

Tips and Tricks:

  • Facebook will automatically create a standard greeting on your behalf, you may change this
  • You can include contact info, but don’t waste your character count on more than one contact
  • You have a character limit of 160, keep greetings short and to sweet

 

Greeting Templates: feel free to use these templates as a starting point for your greeting, the color text is representative of automated personalisation available in the greeting.

  • Hi [Person’s first name]! We look forward to helping you with all of your Real Estate needs. If your concern is urgent, please call me at [Your phone number].

 

  • Hello and Welcome! I would be happy to help with any Real Estate concerns, so send your questions my way. My listings can be viewed on my website [Your website].

 

  • Greetings [Person’s first name]! As a Real Estate Agent in beautiful (your area), I would love to answer any questions you may have about property in our area.

 

How to Get Started:

Step 1)

Head over to your Facebook Business Page, locate and click “Settings” at the top of your Page.

Step 2)

Locate and click “Messaging” on the left side of the screen.

Step 3)

Scroll down to locate “Show a Messenger Greeting”, switch to “Yes”.

Step 4)

Facebook will set a standard greeting automatically (shown in blue), to change this locate and click “Change” under “Yes”.

You will only have 160 characters to use in your Messenger greeting. You can add personalisation by clicking “Add Personalisation” at the bottom and selecting your option from the drop down menu.

In your greeting you can include the User’s first name, last name, full name, your website URL, or your phone number. We suggest using the User’s first name and including one piece of contact information. Remember your contact info is also on your Page and hopefully your Website.

Step 5)

When you have finished creating your greeting click “Save”.

How to Post on Facebook in Multiple Languages

For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).

Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.

 

Step One)

Head over to your Business Page, locate and click Settings at the top of the Page.

 

Step Two)

In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.

Step Three)

Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.

Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages. 

Step Four)

Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.

Step Five)

Write the post in the “Write Something” box. Write your post in your default language.

Step Six)

Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.

The text will auto populate, you may need to edit the translation for spelling or grammar.

Step Seven)

If you would like to add another language repeat step six.

Step Eight)

When you have finished click Publish to share your post.

*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.

New Feature Allows Videos as Cover Images for Facebook Pages

A few months ago, Facebook began beta testing Video Cover Images with a few featured big name Pages. Now Facebook is slowly rolling out the feature to everyone.

Via a pop-up displayed to Page Admins right in the Cover Photo area, the message is delivered that Pages may now use a 20-90 second video clip with dimensions of at least 820 x 312 pixels as their Cover Photo.

Video Cover Photos will auto-play on loop without sound, but viewers do have the option to play the video with sound by clicking a button.

Facebook regularly releases new functions via a slow roll-out, so while you may not have the feature just yet, keep an eye out for the pop-up letting you know.

 

How to add a Video as your Cover Image on Facebook

 

Before Getting Started:

  • If you do not yet have a video with the qualifying dimensions and length you will need to create one
  • You may use a video you have already uploaded as long as it is qualified
  • Make sure your video is relevant and branded, it’s better to have a relevant Standard Cover Photo than an unrelated Video Cover Photo

 

Step One:

Head over to your Facebook Business Page, hover over and click the camera icon in the top left corner of your Facebook Cover Photo

Step Two:

From the dropdown menu, select “Choose From Videos” to select a video you have previously uploaded to Facebook. Click “Upload photo/video” to upload a new video from your device.

If you select “Choose From Videos” but you do not yet have any qualified videos you will receive this warning message:

Once you have uploaded or selected your previously uploaded video, follow any remaining on screen instructions and click “Save”.

 

Can I Remove a Bad Review From Facebook?

Unfortunately when you allow reviews and ratings on your Business Page, there is always the small chance you will get a negative review, or even a fake review. Often after enabling reviews, users will ask, “If I get a bad review, can I take it down?”. The short answer to the question is, no you cannot remove a negative review from Facebook without disabling all reviews and ratings to the Page.

But that does not mean there is no avenue for you to take. In this Blog Post we will review the ways you can combat a bad review on Facebook.

  • Responding to a Negative Review

You can and should respond to all reviews on your Page. Even if your Page visitors see that someone has had a potentially poor experience (or simply a misunderstanding) they will know that you are diplomatic and reasonable by your courteous response to the review.

Remember, this should be non-confrontational. Apologize for the negative experience, thank the person for their feedback, and de-escalate the situation as much as possible. Refrain from mentioning your Business Name in the response so the negative review will not be prioritized on a Google search. You can even respond to a positive review to let users know you appreciate them.

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  • Reporting a Fake Review

Surprisingly, fake reviews are an issue on Facebook from time to time. Maybe the user has confused your Business Page for another Company, or the user is a “troll” and is just leaving a fake review to be malicious. You can report a review that has broken the Facebook Community Standards in some way, or one that does not focus on the product or service offered on your Page.

Whatever the reason, you do have the option to report reviews to Facebook. This however, is not an immediate process, reporting the review will submit it to Facebook for potential removal.

 

Step 1) Head over to your Business Page, locate and click on the Reviews tab

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Step 2) Locate and click the downward facing arrow, click “Report post”

step2

Step 3) State your reason for reporting and continue with the on screen instructions

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  • Removing the Reviews Section 

If you are having trouble with reviews you can always remove the Ratings and Reviews section from your Page.

Step 1) Head to your Business Page and click “Settings” in the top right side of the Page

Step 2) You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 3) Scroll through your tabs to find the “Reviews” tab, click into “Settings” and follow the on screen instructions.

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How to Enable Reviews to your Facebook Business Page

For a Real Estate Professional maintaining positive feedback from your clients is essential, but so is displaying those testimonials to your hard work. Enabling Reviews on your Facebook Business Page allows happy clients to leave you a public review and star rating, and visitors will see your overall star rating and any public reviews while on your Page.

You can also choose to set up notifications so that you will be alerted any time a review is left to your Page. We recommend setting up this feature so that you can stay on top of all things displayed on your Page. Step by step instructions will be included.

 

Tips to Consider:

  • Only ask for reviews from clients/peers you have worked with or interacted with already
  • If you receive a fake or spam review report it immediately
  • If you are having a problem with reviews you can always turn the feature off
  • You will need to add a valid address to your Page to enable reviews

 

 

How to Enable Reviews on Your Page

Step 1)

In order to enable Reviews you will need to enter a valid Address to your Business Page. Don’t worry, if your address changes later you won’t lose your reviews.

Head over to your Business Page and click “About” in the Tabs list under your Profile Image.

Step 2)

In “About” click on “Edit Page Info”

Step 3)

A Window will appear where you can enter details about your Business, click on “Location”

Step 4)

In “Location” check the box “Has a street address” and input your valid address. If you would like to show a map and check-ins on your Page check the box under the map display.

Click “Save Changes” when finished.

Step 5)

Refresh the Page and check for the Reviews tab under your Profile Image.

If you do not see the Reviews tab, click into “Settings” at the top right side of the Page.

Step 6)

You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 7)

Scroll down to see the tabs displayed on your Page and click “Add a tab”.

Step 8)

In the window locate “Reviews” and click “Add Tab” to the right. When you have finished close the window.

Step 9)

You will now see the “Reviews” tab listed, you may arrange your tabs in any order you like. We recommend keeping “Posts” at the top.

To remove a tab (if applicable), simply click into “Settings” and follow the on screen instructions.

 

 

 

How to Set Up Review Notifications on Your Page

Step 1)

Click on “Settings” in the top right corner of the Page.

Step 2)

In the left column, locate and click “Notifications”.

Step 3)

On the Notifications screen, locate “New Reviews” under “Edit your notification settings for”, here you can manage what notifications you receive on Facebook. You will notice “Turn on” or “Turn off” to the right. Turn on notifications as you see fit.

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

How to Create and Use Facebook Slideshows for Real Estate

As a Real Estate Agent you know the value of sharing your listings online- 92% of homebuyers use the internet as an information source. With Facebook’s massive Daily Active User base of over 1.2 billion people, the platform is an excellent place to display your listings to a large audience.

Sharing your listings and photos to your Facebook Business Page is a great start, but if you’d like to give your post that extra bit you can easily create a Facebook Slideshow right from your Page. A Facebook Slideshow is a series of up to 10 photos played in the video with a background music track. Users can use a Slideshow as a Facebook Ad, however you can also create a Slideshow and share it as a regular Facebook Post.

Feel free to get creative with your Slideshows! You can make them for any and everything, and they’re a simple way to create video straight on Facebook.

 

Here are some ideas for how to use Slideshows in Real Estate:

Listings: Share your listings a little more memorably. Arrange your favorite photos of your listing and add background music. You can’t add a text overlay in Facebook Slideshows, but you can always get around this by adding text to your images before uploading them to your Slideshow. Add facts about the listing on each photo for your viewers. When you post a Slideshow you also have the ability to “say something about this”, there you can add details about your listing if you’d like to stay away from a text overlay all together.

Open Houses / Events: Get the buzz going for your Open Houses and Events in advance on Facebook by creating a Slideshow with all the information needed and some relevant photos. For an Open House you can create an image with the Event details like time and date and follow it in the Slideshow with some photos of your listing. Canva is a great free image creation tool if you need to create an informative image for your Slideshow.

Educational: People in all stages of the Real Estate selling or buying process will follow your Business Page, you can show your knowledge of the industry and provide value to your followers by sharing informative and educational content from you personally to your Business Page. Think of an educational Slideshow as a PowerPoint that exists only in Facebook. Use an image creation program like Canva or Photoshop to create informative slides about everything from Home Staging to Home Inspections and more. If you’d rather share your educational content without worrying about creating images for slides, you can always go Live!

 

 

How to Get Started:

Step One)

Head over to your Facebook Business Page. Locate and click on “Share a Photo or Video” in the write something box.

Step Two)

In the pop up, select “Create Slideshow”

 

Step Three)

A window will appear, from this window you may create your Slideshow. First add your photos by clicking “Add Photos”.

Step Four)

You can select photos you have already shared from the labeled image galleries, or you can upload new files from your computer by clicking “Upload Photo”. You also have the option to take a photo with your computer’s camera by clicking “Take Photo”. When you have finished selecting the images you would like to include in your Slideshow click “Add Photos”.

Step Five)

If needed, you can rearrange the order in which the photos will display in your Slideshow by clicking, dragging, and dropping them in place on the bottom reel display.

Step Six)

Set the Aspect Ratio of your Slideshow. We suggest leaving it as it, but you do have the ability to change this if needed.

Set your Image Duration, this will be the same for every image in the slideshow. 3-5 seconds is good, if you have text on the images though set the length at 5 (as long as can be displayed).

Select your Transition, would you like a normal transition or a bit of a fade?

Step Seven)

At the top of the window locate and click “Music”. Here you may add background tunes to your Slideshow. You do have the ability to upload your own tracks, however Facebook provides plenty of sample music for you to choose from.

Scroll through, give them a listen and choose your favorite. The emojis at the top of the list of tracks are different categories. You can listen to a track by hovering over it to reveal the play button, and clicking play. To select a track simply click it (you do not need to click the upload button if you have selected a pre-existing Facebook track).

Step Eight)

When you are sure you’ve finished locate and click “Create Slideshow”.

In the window that appears add any text you would like to include where it says “Say something about this Slideshow…” when you have finished click “Publish”.

Posting the slideshow will take a moment and the post will not immediately appear on your Page. You will get a notification from Facebook once your Slideshow has successfully posted, typically this takes less than 5 minutes.

Using Video in your Social Media Strategy

In the last year on Social Media, the use of video has increased substantially. Early adopters and now all marketers are pushing for the use of video in a Social Media Strategy- if you’re going to be online, you should be on camera too.

On Facebook, video receives 135% more organic reach than a Facebook Photo, and there are estimates that videos will account for 80% of all consumer internet traffic by 2020. With so many platforms and options for producing and sharing video content it’s no wonder that video popularity is expanding.

Just in case you thought the focus on Mobile Friendly Pages and sites was overmore than 50% of videos watched online are watched using a mobile device.

 

Here are some important facts to consider:

  • 4x the number of consumers said that they would prefer to watch a video about a product or service than to read about it.
  • Facebook users spend 3x more time watching Facebook Live videos than regular Videos.
  • Facebook is quickly becoming TV’s biggest competitor as people spend more and more time on the social network, take advantage of that audience and get your content out there to be seen!

 

What Types of Video and Where?

Real Estate Professionals on Social Media have no shortage of platforms and video types to choose from. While video content is likely to outperform other content types on all channels, we heavily suggest using Facebook. If you have a large and active follower base on another platform like Twitter or Instagram you can of course post your content there, but Facebook has already cemented their position as the Social Media giant so your videos are most likely to get the most reach there.

Live Video: On Facebook, Twitter, and Instagram users have the ability to go Live and broadcast video to their followers in real time.

Instagram Live videos are only available for viewing as they are being broadcast and do not save to the platform, users do have the ability to save the videos to their phones however just in case you’d like to upload the file on another platform at a later date.

Twitter Live video is powered by Periscope, and while being broadcast is viewable by Twitter users and users on Periscope. When a user goes Live, the broadcast is automatically sent out as a Tweet and once the video is concluded the Tweet with the live broadcast will stay up, however users also have the ability to save the live video to their device.

Facebook Live videos are not only favored in the Newsfeed algorithm, but the numbers would suggest they’re favored by Facebook audiences as well. Facebook Live videos appear on the Newsfeed for fans, friends, and followers as a video is being broadcast, but they also remain as a post once the broadcast has concluded.  For how to steps and inspiration see our blog post.

Live Video

Record Your Own Video: Recording your own video and uploading it to YouTube (then everywhere else) is increasingly easy in our tech-heavy world. As high quality cameras become increasingly more affordable, it seems video editing programs are even getting more user-friendly. There is a built in video editor right on YouTube, but most computers also come with a standard video editing program that should be all you need to make great Real Estate content.

ownvideo

Use a Video Service or App: Using a video service or App can be an easy way to upgrade your video content. Keep in mind that most video services will charge a monthly or per video rate, one we have used before is GoAnimate. GoAnimate allows users to create simple animated videos from their pre-existing content with user input text. Think of GoAnimate as a sort of slideshow where you can edit the slides to be specific to your business.

There are also Apps that will allow you to create short videos from video or photo files straight from your Mobile device. Ripl will allow users to add text and motion to image files which you can then share directly to your Social Media. Ripl videos are much smaller (think GIFs) but they’re easy to make and extremely aesthetically pleasing.

We are not affiliated with either company and cannot provide support for either product/service, however we have utilized their services in the past.

Ripl

 

Getting Started with Video:

Write out a plan of action for your video before getting started. Preparation can save you from mistakes, especially when going Live.

  • Set a goal for your video

In an optimal situation what will this video provide for its viewers? What will it provide for you or your company?

Example: “This video will provide viewers with information on Reverse Mortgages, it will serve to show myself/my company are knowledgeable and will attract leads.”

 

  • Choose your platform and video type

Decide where your video will be hosted. You can create a video using a service, or create one at home and upload it to YouTube before sharing it to all of your Social Media accounts. You can also go Live from Facebook, Twitter, or Instagram.

 

  • Write a script

Even if you are going Live, you want to prepare a script. Make sure your subject is something you are knowledgeable on, and that your script is colloquial and easy to read. If you are going Live rather than recording your own video yourself or using a service, you may need to go off script from time to time, but having a plan or outline in place will save any embarrassing Live moments.

 

  • If you’re going Live, give your fans some notice

Since Live video is so popular (especially on Facebook), as long as you have an active audience to your Page, you will probably at least have a small group of viewers watching your Live video, but if you give your followers a little notice you can increase your numbers. Make up a quick graphic with Canva or Ripl for a clean professional heads up.

 

  • Share your video and stay up to date on comments

If you’ve created the video yourself and uploaded the file to YouTube, be sure to share your video on all of your Social Media accounts. You may get comments or questions on your video after you have shared it to your Social Media platforms (especially Live video), make sure you stay on top of these comments and provide answers to any questions within a reasonable amount of time. There is nothing worse than a lead slipping away due to slow or no response.