social media real estate

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

How to Change Your Cover Photo on Facebook and Twitter

An aesthetically pleasing and professional cover or banner image is an important part of your Social Media branding as a Real Estate Professional. Having a custom banner made with your specific information or creating one yourself can leave an excellent first impression on a potential new client, that’s why it’s so important to know how to change your cover image as well as all the specifics that go into creation.

Pro Tips:

  • Make sure you are working with larger images as to not stretch and blur the photos in your cover or banner.
  • Use legible fonts and a color scheme that is easy to read.
  • If it is not a state requirement, do not include your contact information. Facebook prefers users look to the page itself for any information needed.
  • Adhere to any guidelines set forth by your state law or your companies policy, if you are having your banner created always let your designer know what you know.
  • Implement designs that are both desktop and mobile friendly

 

Facebook

Cover Photo Dimensions: 828×465 visible on mobile, 828×315 visible on desktop

Step One)

Log in and head to your Facebook Business Page, on the cover photo locate and click on the camera icon.

Step Two)

A dropdown menu will appear with four options:

  • Choose from Photos– choose a photo you have already uploaded to Facebook either as a previous cover photo or any other image upload.
  • Upload Photo- upload a photo file from your computer.
  • Reposition– adjust the placement of your cover photo.
  • Remove– will remove the current cover photo and leave the space a blank grey, this does not delete old cover photos it simply takes them down.

Choose the option that applies to you, typically “Choose from Photos” or “Upload Photo”.

Step Three)

Once you have uploaded or selected your new cover photo, you will have the option to drag and position the cover. As soon as you are satisfied with the position of your cover photo be sure to click “Save”.

 

Twitter

Twitter Banner Dimensions: 1500×421

Step One)

Head over to Twitter.com and log into your profile. Once you have logged in, locate and click on the thumbnail in the top right corner of the screen, when the dropdown menu appears click on “View profile”.

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Step Two)

Once on your profile, locate and click on “Edit profile”.

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Step Three)

Click on “Change your header photo”.

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Select “upload photo” from the dropdown menu that appears. Select the file from your computer and adjust as needed. Be sure to click “Save Changes” when you have finished.

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How to Schedule Tweets on Twitter

Your accounts need to be regularly checked and posted to, however you may not have the time to log in every single day or even multiple times a day to find content, compose your tweets, and send them out. If you’ve been hesitant to sign up for a third party scheduling platform- you can now schedule tweets in advance directly through Twitter. Scheduled Tweets on Twitter can include photo, text, and links, however videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

Please note that although you will have to schedule tweets through ads.twitter.com, you are not creating an ad campaign simply by scheduling a tweet. In order to access the Twitter ads dashboard you may need to enter billing information, you will not be charged unless you create and start a Twitter ad campaign.

 

Step 1)

Make sure you are logged into your Twitter Account and head over to ads.twitter.com. You will immediately be logged into the Ads Dashboard, or if updated billing or location information is required you will not be permitted to continue until the information is uploaded.

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Step 2)

Once you have reached the Ads Dashboard, locate and click on Creatives

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A dropdown menu will appear, click on Tweets

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Step 3)

Upon clicking Tweets, you will be brought to a Tweets Dashboard, locate and click on New Tweet

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Step 4)

A pop up window will appear with a dialogue box for your tweet. Here you can enter any text, links, and photos as you would a standard tweet. As previously mentioned; videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

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Once you have finished typing out your tweet click on Scheduling

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Step 5)

A window will appear, first click on Custom to ensure your tweet will be scheduled, then select the date and time you would like your tweet to be sent. When you have finished click on Tweet.

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As long as there are no errors, a message banner will appear letting you know your Tweet has been scheduled

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Step 6)

To view and edit your scheduled tweets click on Promoted-only Tweets

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When the dropdown menu appear, click Scheduled Tweets

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Twitter Moments for Real Estate

For some time now Twitter has had Moments on display, a collection of curated tweets regarding some of the day’s most important happenings. Just this week Twitter announced that Moments have been opened up for all users to create rather than simply consume. As Twitter states “Creators everywhere can now tell stories with Tweets”, with Moments users can include anyone’s tweets in a sort of album with a title and description. Gifs, photos, videos, anything that a user can tweet can be included in your Moments, and all Moments have a Cover Photo. Twitter Moments have clear advantages for news and media outlets, however they can also be beneficially used for Real Estate in your Social Media strategy. In this post we will outline how Twitter Moments can be used by Real Estate Professionals, and how to get started.

 

  1. Organized FAQ’s

Use Twitter Moments to organize a Frequently Asked Questions section for your Twitter Followers. Select topics you receive questions about often and show potential clients that you are aware of and sensitive to their needs. You can gather existing Tweets from other users, or you can send out your own thoughts on the topic and organize them into a Moment.

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  1. Open House and Listing Announcements

Since Moments will present an organized collection of tweets, Real Estate Professionals can take advantage of this by marketing their Listings and Open Houses and then arranging them in a Moment. Tweet photos and information about your new Listing as well as contacts for yourself, details on the local area, and any interesting information that may be useful to your potential clients. Users can also search for tweets related to the neighborhood or local schools and include them in the Moment. Showing hometown pride from existing locals is a great way to get potential clients excited for a new home or area.

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  1. Special Moments

 As your Twitter engagement grows, ask clients to follow your account and even send short 140 character reviews of their pleasant interactions with you. When a deal is made, ask clients if you can take a share a picture. Use Twitter Moments to display these real life special moments with your followers and show potential clients that you are there to support the entire process. Gather up your reviews in their own Moment, once a sale is made show the entire process from your very first Listing Tweet to the day the papers were signed. Get creative with these special Moments, there are endless ways to show your unique self and your professionalism with Twitter.

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HOW TO GET STARTED

Currently, Twitter Moments are only available on Twitter.com, however the company states that the mobile compatibility will be released shortly.

 

Step 1:

Head to www.twitter.com and log in to your account. Once logged in you will be brought to the Timeline, locate and click on the icon of your profile image on the right side of the screen. A dropdown menu will appear, click on “View Profile”

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Step 2:

You will be brought to your Profile, locate and click on “Moments”.

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Step 3:

Upon clicking Moments you will be brought to a Moments area, once you have created Moments they will be displayed here. Locate and click on “Create new Moment” on the right side of the screen.

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Step 4:

You will be prompted to enter all pertinent information regarding your Moment, be sure to enter the Title, description, set a cover, and add Tweets. Users have the option to add Tweets they’ve liked, Tweets sent by a specific account, Tweets with keywords (Tweet search), and Tweets by link.

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Once you have filled out all of the required information and selected Tweets to attach to your Moment, hit “Publish”.

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You may receive a note to crop photos included in your Moment to optimize them for Mobile, if this is the case select the “crop” option to be brought to an editing screen. Once all your photos have been optimized click on “Publish” again to submit your Moment. Click confirm on the pop up message to complete your Moment.

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Video Technology and Real Estate Marketing

Marketing experts across the board are championing video content as the new wave of content marketing, video content gets 1200% more shares than text and photo content combined, adding a video to your website can increase the chance of a front page google result by up to 53 times, and video ads have an average CTR of 1.84%, the highest of all digital ad formats. The numbers show that creating and sharing video content is a worthwhile investment for any Real Estate Professional. With all of the video technology readily available, there is no shortage of creative ways to create or purchase great video content.


Snap Inc.’s Spectacles

Just this week Snap Inc. (formerly known as Snapchat) announced plans to release their first piece of hardware. Spectacles. Similar to Google Glass, the sunglasses will contain a camera and are able to shoot ten second videos in a circular format. These circular videos can be viewed in landscape or portrait mode only on Snapchat (of course once the snaps are saved to your account you can easily save them to the camera roll on your phone). We’re still waiting for more details such as a release date, but the sunglasses will be priced at an affordable $129 and charge while in their case. Snap Inc.’s Spectacles will be a more trendy, efficient way to shoot first person perspective videos and post them directly to your Snapchat memories.

house-for-sale

What does this mean for Real Estate? There are already a number of marketing experts who would suggest that Real Estate Professionals get started with Snapchat to reach out to the younger generation of potential clients. With Spectacles, a Real Estate Professional can easily record shots of each room in a new listing, Brokers can introduce new Agents to their Social Media network with quick hello videos, and you can share useful tips and tricks to your network.

 

Apps and Tools You Can Use Now

There are a plethora of good video creating and editing apps and tools that will allow you to create amazing content for your Real Estate marketing strategy. We strongly suggest sharing your listings in video format in addition to tips and tricks and live question and answer sessions. Here are 3 tools that will help you get started creating your own videos for Real Estate:

iMovie – A classic, this Apple Essential allows users to create slideshows out of images or capture and edit video. Users can seamlessly transition from static image to motion picture, add captions, narration, titles, and filters.

Roofshoot– This app is made specifically for Real Estate professionals and functions as both a video creation tool and a social media network. Agents can create and post video with music, narration, and gorgeous transitions, while potential clients can search through the videos and profiles to find the home or agent that best suits their needs. While this app is still currently in BETA mode, you can participate in the BETA program by signing up for free on their website.

Facebook Slideshow – These Slideshows are advertisements specifically formatted for Facebook and Instagram. Users create the advertisement with an existing video or photos, they can choose audio for the background and insert a text overlay. Facebook Ad’s are a paid feature and you will need to set a budget and enter your payment information to create the videos. As an added benefit of using video content in your Social Media Marketing strategy, Facebook recently made algorithm changes that move video content to the top of the queue.

fbslideshow

 

Drones

A well done drone camera shot looks not only extremely professional, but they can leave viewers with a strong sense of satisfaction, which can be effective considering that positive emotions created by watching video can impact viewers buying decisions. Drones are capable of taking dramatic shots from angles and altitudes we could previously only imagine without a helicopter and the budget to rent one. Be creative with your drone use, discuss any interesting history of the home and the surrounding area as well as any interesting local features. It can be beneficial to include a few shots of the neighborhood so that viewers can get a feel for your home as the full package. Allowing viewers the ability to picture themselves in the home with context is an extremely powerful tool. Add professional voice tracks, music, and text overlays to transform your virtual tour into a gorgeous visual story.

While drones are becoming increasingly more affordable due to popularity and are relatively easy to operate, many Real Estate Professionals are opting to hire a photographer to take their drone shots for them. Operating a drone requires a remote pilot certificate with a sUAS rating from the FAA (Federal Aviation Administration). The FAA estimates that this license will only cost about $150, however it does require that the operator take a knowledge test every 2 years to remain certified.

drone

 

Always Get Creative

Set yourself apart from the rest not only by having excellent video content, but by showcasing your unique perspective, knowledge, and professionalism in each video you post. Whether you are using Facebook Live Video, a drone camera video, Snapchat, or a simple video you have put together yourself – always get creative. Here are some ideas you can use to make your videos stand out:

  • Humor – make sure your videos are still professional, but it is a good idea to make a joke every once in a while. The right funny video has viral properties- people will want to share the laugh with their friends and they will remember the positive feeling they got from your video when they see your brand.
  • History and Facts – share great local hang outs, give local businesses shout outs (you can arrange for mutual social media shout outs if you are friendly with the owners), and share your neighborhoods unique history with your network. Allow prospective buyers to get a full image of your area in a way that only a local expert like yourself can provide.
  • Take Risks – one LA REALTOR ® has seen incredible results from his cinematic listing “dramas”. Film Student turned Real Estate Professional Ben Bacal creates short films that take place on the properties he is selling, and the results couldn’t be more impressive. The films are shot in such a way that the viewer is enthralled by the video, but the home is always the real star. Ben took his distinguishing experience in the film industry and applied it rather successfully to his Real Estate videos. What training do you have that can help you create more gripping videos?

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