social media marketing

Creating and Using Saved Replies in Messenger

Having a standard way of replying to messages can be beneficial for a number of reasons. If you do not personally handle messages to your Business Page, but rather have an assistant or Social Media Professional who does so- they can stay true to your brand’s voice by sticking to the messenger templates you have created and provided, these are called “Saved Replies”.

Saved Replies are also useful for a busy Real Estate Professional in that you will no longer have to type answers to questions that you frequently find in your inbox, and you can stay consistent no matter what you have going on that day.

Messages on Facebook are a valid method of communication in our digital era, you do not want to miss out on what could be a vital source of connection for your business.  

 

To Create a New Saved Reply

Step 1)

Head over to your Facebook Business Page and click “Messages” at the top of the screen.

Step 2)

You will be brought to a Messages section for your Page. Locate and click the message icon in the bottom right side of the screen. This will be to the far right of the dialogue box.

*If you have never received a message before you will not be able to access the necessary areas to create your Saved Replies. To combat this you can simply ask a close friend to send a quick message to your Page.*

Step 3)

A pop up menu will appear with a few standard responses already loaded in, click on “Manage Replies”.

As a short cut, you may be able to click “Create new reply” (all users may not have this option).

Step 4)

In the pop up locate and click “Create Reply” at the bottom right of the window.

Step 5)

Enter a title (one you will easily recognize, not “reply 1”), when you have finished enter your message.

Click the heart icon to personalize your message. You can also add an image if needed.

Step 6)

Click “” when you are finished.

*You may use Saved Replies in your messages by clicking the “” button from the chat screen, select the reply and click to send.

 

To Delete or Edit a Saved Reply

Step 1)

Head over to your Facebook Business Page and click “Messages” at the top of the screen.

Step 2)

You will be brought to a Messages section for your Page. Locate and click the message icon in the bottom right side of the screen. This will be to the far right of the dialogue box.

Step 3)

A pop up menu will appear with a few standard responses already loaded in, click on “Manage Replies”.

Step 4)

Click the saved reply you would like to edit or delete.

Step 5)

Edit your reply and click to save, or if you are looking to delete the reply click “Delete”.

 

 

 

 

 

How to Set a Date to Stop Showing a Post in the Newsfeed

Have you ever been scrolling through your Facebook Newsfeed and came across a post informing you of an event you would like to attend but has recently passed, or displaying an offer that is already expired? Time sensitive posts can be a hassle for everyone, whether you’re the poster or the user viewing the post. Facebook has made it a little easier to combat this by allowing users to set an end date to their post’s Newsfeed display.

Setting an end date for your Post will stop displaying the post in the Newsfeed where anyone can see it in their feed, but the post will remain on your Pages Timeline. This means users won’t see a post for something they’ve missed unless they specifically go on to your Page and scroll through your posts- seeing past events in this case may even be beneficial as the user will know you are active.

 

Step 1)

Head over to your Facebook Business Page. Locate the “Write something…” box.

Step 2)

Create your post as usual, when you have finished locate and click the downward facing arrow next to publish.

Step 3)

Select “Schedule” from the drop down menu.

Step 4)

Check the box next to “Stop Newsfeed Distribution”. Set a time and date to stop showing your post in the Newsfeed.

*If you want to publish your post immediately, un-check the box next to “Publication”. Otherwise you will need to schedule your post at least 10 minutes in the future.

Step 5)

Click Publish or Schedule (depending on your choice in Step 4). You will see on your Page that you have at least one scheduled post.

 

 

Can I Remove a Bad Review From Facebook?

Unfortunately when you allow reviews and ratings on your Business Page, there is always the small chance you will get a negative review, or even a fake review. Often after enabling reviews, users will ask, “If I get a bad review, can I take it down?”. The short answer to the question is, no you cannot remove a negative review from Facebook without disabling all reviews and ratings to the Page.

But that does not mean there is no avenue for you to take. In this Blog Post we will review the ways you can combat a bad review on Facebook.

  • Responding to a Negative Review

You can and should respond to all reviews on your Page. Even if your Page visitors see that someone has had a potentially poor experience (or simply a misunderstanding) they will know that you are diplomatic and reasonable by your courteous response to the review.

Remember, this should be non-confrontational. Apologize for the negative experience, thank the person for their feedback, and de-escalate the situation as much as possible. Refrain from mentioning your Business Name in the response so the negative review will not be prioritized on a Google search. You can even respond to a positive review to let users know you appreciate them.

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  • Reporting a Fake Review

Surprisingly, fake reviews are an issue on Facebook from time to time. Maybe the user has confused your Business Page for another Company, or the user is a “troll” and is just leaving a fake review to be malicious. You can report a review that has broken the Facebook Community Standards in some way, or one that does not focus on the product or service offered on your Page.

Whatever the reason, you do have the option to report reviews to Facebook. This however, is not an immediate process, reporting the review will submit it to Facebook for potential removal.

 

Step 1) Head over to your Business Page, locate and click on the Reviews tab

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Step 2) Locate and click the downward facing arrow, click “Report post”

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Step 3) State your reason for reporting and continue with the on screen instructions

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  • Removing the Reviews Section 

If you are having trouble with reviews you can always remove the Ratings and Reviews section from your Page.

Step 1) Head to your Business Page and click “Settings” in the top right side of the Page

Step 2) You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 3) Scroll through your tabs to find the “Reviews” tab, click into “Settings” and follow the on screen instructions.

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How to Enable Reviews to your Facebook Business Page

For a Real Estate Professional maintaining positive feedback from your clients is essential, but so is displaying those testimonials to your hard work. Enabling Reviews on your Facebook Business Page allows happy clients to leave you a public review and star rating, and visitors will see your overall star rating and any public reviews while on your Page.

You can also choose to set up notifications so that you will be alerted any time a review is left to your Page. We recommend setting up this feature so that you can stay on top of all things displayed on your Page. Step by step instructions will be included.

 

Tips to Consider:

  • Only ask for reviews from clients/peers you have worked with or interacted with already
  • If you receive a fake or spam review report it immediately
  • If you are having a problem with reviews you can always turn the feature off
  • You will need to add a valid address to your Page to enable reviews

 

 

How to Enable Reviews on Your Page

Step 1)

In order to enable Reviews you will need to enter a valid Address to your Business Page. Don’t worry, if your address changes later you won’t lose your reviews.

Head over to your Business Page and click “About” in the Tabs list under your Profile Image.

Step 2)

In “About” click on “Edit Page Info”

Step 3)

A Window will appear where you can enter details about your Business, click on “Location”

Step 4)

In “Location” check the box “Has a street address” and input your valid address. If you would like to show a map and check-ins on your Page check the box under the map display.

Click “Save Changes” when finished.

Step 5)

Refresh the Page and check for the Reviews tab under your Profile Image.

If you do not see the Reviews tab, click into “Settings” at the top right side of the Page.

Step 6)

You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 7)

Scroll down to see the tabs displayed on your Page and click “Add a tab”.

Step 8)

In the window locate “Reviews” and click “Add Tab” to the right. When you have finished close the window.

Step 9)

You will now see the “Reviews” tab listed, you may arrange your tabs in any order you like. We recommend keeping “Posts” at the top.

To remove a tab (if applicable), simply click into “Settings” and follow the on screen instructions.

 

 

 

How to Set Up Review Notifications on Your Page

Step 1)

Click on “Settings” in the top right corner of the Page.

Step 2)

In the left column, locate and click “Notifications”.

Step 3)

On the Notifications screen, locate “New Reviews” under “Edit your notification settings for”, here you can manage what notifications you receive on Facebook. You will notice “Turn on” or “Turn off” to the right. Turn on notifications as you see fit.

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

Using Video in your Social Media Strategy

In the last year on Social Media, the use of video has increased substantially. Early adopters and now all marketers are pushing for the use of video in a Social Media Strategy- if you’re going to be online, you should be on camera too.

On Facebook, video receives 135% more organic reach than a Facebook Photo, and there are estimates that videos will account for 80% of all consumer internet traffic by 2020. With so many platforms and options for producing and sharing video content it’s no wonder that video popularity is expanding.

Just in case you thought the focus on Mobile Friendly Pages and sites was overmore than 50% of videos watched online are watched using a mobile device.

 

Here are some important facts to consider:

  • 4x the number of consumers said that they would prefer to watch a video about a product or service than to read about it.
  • Facebook users spend 3x more time watching Facebook Live videos than regular Videos.
  • Facebook is quickly becoming TV’s biggest competitor as people spend more and more time on the social network, take advantage of that audience and get your content out there to be seen!

 

What Types of Video and Where?

Real Estate Professionals on Social Media have no shortage of platforms and video types to choose from. While video content is likely to outperform other content types on all channels, we heavily suggest using Facebook. If you have a large and active follower base on another platform like Twitter or Instagram you can of course post your content there, but Facebook has already cemented their position as the Social Media giant so your videos are most likely to get the most reach there.

Live Video: On Facebook, Twitter, and Instagram users have the ability to go Live and broadcast video to their followers in real time.

Instagram Live videos are only available for viewing as they are being broadcast and do not save to the platform, users do have the ability to save the videos to their phones however just in case you’d like to upload the file on another platform at a later date.

Twitter Live video is powered by Periscope, and while being broadcast is viewable by Twitter users and users on Periscope. When a user goes Live, the broadcast is automatically sent out as a Tweet and once the video is concluded the Tweet with the live broadcast will stay up, however users also have the ability to save the live video to their device.

Facebook Live videos are not only favored in the Newsfeed algorithm, but the numbers would suggest they’re favored by Facebook audiences as well. Facebook Live videos appear on the Newsfeed for fans, friends, and followers as a video is being broadcast, but they also remain as a post once the broadcast has concluded.  For how to steps and inspiration see our blog post.

Live Video

Record Your Own Video: Recording your own video and uploading it to YouTube (then everywhere else) is increasingly easy in our tech-heavy world. As high quality cameras become increasingly more affordable, it seems video editing programs are even getting more user-friendly. There is a built in video editor right on YouTube, but most computers also come with a standard video editing program that should be all you need to make great Real Estate content.

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Use a Video Service or App: Using a video service or App can be an easy way to upgrade your video content. Keep in mind that most video services will charge a monthly or per video rate, one we have used before is GoAnimate. GoAnimate allows users to create simple animated videos from their pre-existing content with user input text. Think of GoAnimate as a sort of slideshow where you can edit the slides to be specific to your business.

There are also Apps that will allow you to create short videos from video or photo files straight from your Mobile device. Ripl will allow users to add text and motion to image files which you can then share directly to your Social Media. Ripl videos are much smaller (think GIFs) but they’re easy to make and extremely aesthetically pleasing.

We are not affiliated with either company and cannot provide support for either product/service, however we have utilized their services in the past.

Ripl

 

Getting Started with Video:

Write out a plan of action for your video before getting started. Preparation can save you from mistakes, especially when going Live.

  • Set a goal for your video

In an optimal situation what will this video provide for its viewers? What will it provide for you or your company?

Example: “This video will provide viewers with information on Reverse Mortgages, it will serve to show myself/my company are knowledgeable and will attract leads.”

 

  • Choose your platform and video type

Decide where your video will be hosted. You can create a video using a service, or create one at home and upload it to YouTube before sharing it to all of your Social Media accounts. You can also go Live from Facebook, Twitter, or Instagram.

 

  • Write a script

Even if you are going Live, you want to prepare a script. Make sure your subject is something you are knowledgeable on, and that your script is colloquial and easy to read. If you are going Live rather than recording your own video yourself or using a service, you may need to go off script from time to time, but having a plan or outline in place will save any embarrassing Live moments.

 

  • If you’re going Live, give your fans some notice

Since Live video is so popular (especially on Facebook), as long as you have an active audience to your Page, you will probably at least have a small group of viewers watching your Live video, but if you give your followers a little notice you can increase your numbers. Make up a quick graphic with Canva or Ripl for a clean professional heads up.

 

  • Share your video and stay up to date on comments

If you’ve created the video yourself and uploaded the file to YouTube, be sure to share your video on all of your Social Media accounts. You may get comments or questions on your video after you have shared it to your Social Media platforms (especially Live video), make sure you stay on top of these comments and provide answers to any questions within a reasonable amount of time. There is nothing worse than a lead slipping away due to slow or no response.

How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

Assigning and Removing Page Roles

Sometimes in a busy office, the job of posting listings to social media can be passed around from person to person. Perhaps you want all of your team to have access to the Page just in case, or maybe you’ve got to remove someone who was an Admin to the Page but no longer needs the designation- you can take care of all of this right from your computer. Too often we at Solved see businesses create new a Page without realizing the edits they desired could have been performed on their original Pages without losing the whole audience they’ve worked so hard to build. We’re here to help!

*Please note that to add and remove Admin’s to the Page you will yourself need to be an Admin (not an Editor or any other type of Page Role)

Page Role Types and What They Can Do:

Step 1) Head over to your Facebook Business Page. Locate and click on “Settings” in the top right portion of the Page.

Step 2) Locate and click on “Page Roles” on the left hand side of the screen.

You can jump to different sections of the Page Roles area by clicking the links at the top of the screen. If you would like to remove a user from your Page Roles, click “Existing Page Roles”. First we will cover assigning a new Page Role. For guidance on removal, see steps 7 and on.

Step 3) To Assign a Page Role, locate “Assign a new Page role” and click into the dialogue box.

Step 4) In the dialogue box, begin to type the Facebook Name of the person you would like to assign a Page Role.

Prior to doing so they may need to establish some sort of connection with you or the Page. You can do this by having them “Like” the Page, or by adding them as a Facebook friend.

You can also attempt to use their associated Facebook account email, however this method is not always reliable.

You should see their thumbnail pop up as you type the Facebook Name, when you do, click the person you are assigning a Page Role.

Step 5) When you have selected the appropriate user, locate the dropdown menu. It auto-poopulates with “Editor”. Click the dropdown menu and select the role type you desire.

Step 6) After selecting a Page Role, click “Add”.

Step 7) Alternatively, to remove someone who has a role on your Page. Look to the “Sections” area at the top of the screen. Find “Existing Page roles” and click “Jump to Section”.

Step 8) In the Existing Page roles area, locate the user you would like to edit or remove, and click “Edit” next to their name.

Step 9) In the “Edit” window, click the dropdown Page Role menu to change the users role and abilities. To remove the user from the Page entirely click “Remove”.

Step 10) If you are removing a user you will need to confirm. Admin. When you have finished, be sure to click “Save”.

Sharing a Link on Your Facebook Business Page

As an active member of the Facebook Community, you may have to share a link on your Page every once in a while. Maybe you have a video on YouTube or on your Website, perhaps you would like to share a listing from the MLS- whatever the link may be you can certainly share it with your Facebook fans.

 

Step 1) Make sure you have the link you would like to share on hand, I usually leave the page open in another window while I log into Facebook. Copy the link to the webpage, you can do this by highlighting the URL in your search bar and typing “Control” (or Command) and “C”.

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Step 2) Open Facebook and head over to your Facebook Business Page. Once on your Page locate the “Write something” box.

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Step 3) Click into the box where it says “Write something…” and paste your link. You can paste by typing “Control” (or Command) and “V”.  You should notice that a link preview will start to automatically load below.

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Step 4) Once the link preview fully loads, you can delete the link text from the dialogue box and type anything you would like instead.

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Step 5) You can further edit your link preview. To change the title or link description text simply hover over the text and click. This will turn the area surrounding the text into a dialogue box where you can make necessary changes.

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Step 6) If more than one photo has been included in your link preview but you would like to share only one of these photos you can remove images by clicking them.

Similarly if you would like to add more photos to your link preview you can do so by clicking the “+” icon.

If you would prefer no image included, you can hit “Hide”.

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Step 7) Once you have finished making your edits, hit “Publish”.

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Once the post has been published, it should look something like this:

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Step 8) *Optional*

To give your link front and center visibility on your page you can “Pin it to the Top” of the page.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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After clicking, you can verify that your post is pinned to the top by checking for the blue pin icon.

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Removing a Board from Your Pinterest Account

Perhaps you are moving locations and that local board is no longer relevant to your business, maybe you’re getting out of Residential and focusing only on Commercial Real Estate, so you don’t need that big board of Backyards. Whatever the reason, there may come a point where you would like to delete a board from your Pinterest Account. If you have created this board on your own Account, then you do have this ability.

While I would suggest attempting first to repurpose the board- can you perhaps rename it and salvage some of its use? If you find that this board is just no longer in line with your needs, you can see the steps below to remove your board.

There is also the chance you do not own this board. Are you a collaborator to any board? If so you will not have the ability to delete the board in full, however you can remove yourself as a collaborator and thus stop the board from appearing on your Pinterest Account. Scroll below “Deleting a Board on Your Account” for step by step instructions on removing yourself as a collaborator.

Deleting a Board on Your Account

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three)  While viewing your Profile, locate the board you would like to delete. Hover on the board and click “Edit”.

Step Four)  Please note that while in this window you can edit the board. If you would like to change the boards name or make it “secret” (visible only to you, the account owner) rather than delete the board entirely, you may do so here and click “Save”.

Step Five) If you are sure you would like to delete the board, locate and click on “Delete board”

Step Six)  When the window appears, click “Delete board”.

 


Removing Yourself as a Collaborator on Pinterest

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three) Locate the board you wish to remove from your Profile. You will know this is a collaborating board if there is a circle in the bottom.

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Step Four)  Locate your Profile on the list of collaborators, click on “Leave” to the right.

Step Five)  When the pop up window appears, click “Leave”.