social media help

Introducing Facebook Messenger Day

Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)

For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.

There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.

For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.

Ideas for Use in Real Estate:

  • Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
  • Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
  • Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
  • Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.

 

Getting Started

 

Step One)

If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.

If you already have the App, make sure you have downloaded the latest version or made any necessary updates.

Step Two)

Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.

Step Three)

With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.

Step Four)

Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.

Step Five)

Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.

Step Six)

At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.

Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.

Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.

Step Seven)

When you are sure you have selected the right audience for your “Day” hit “Send”.

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

Why Should Your Social Be Mobile Friendly?

Facebook reported over One Billion Mobile Daily Active Users for December 2016 and this number is only expected to rise. Thus far, there has been a 21% increase year over year in Mobile users. This means that there is a significant portion of your Facebook audience that exclusively accesses Facebook via their Mobile devices, in fact over 55% of Facebook users ONLY log in via Mobile. First impressions are important and you want your Facebook Business Page to appear professional, neat, and optimized for all users- not just your Desktop followers.

If you have ever used Facebook on your Mobile device you may have noticed that Business Pages and Profiles display a little differently on your phone than they do on your computer. For starters, late last year Facebook added Call to Action buttons to the top of Business Pages. These include the options of Sign Up, Call Now, Send Message, Send Email, Book Now, Watch Video, and many more. With a professional looking Facebook Business Page you should certainly take advantage of this feature, especially if you’re trying to focus on those Mobile Users.

cta-button-choices

In the Mobile display, the Call to Action button is large and displayed front and center on your Business Page. Users already on their phones can easily place calls or move on to your website to schedule an appointment via this button. Time spent consuming digital material on Mobile is now significantly more than time spent on Desktop in the United States. 42% of the total hours of average digital media consumption are spent on Desktop while 51% is spent on Mobile screens. Open your business up to these hours of use by optimizing for Mobile.ctadisplaymobile-copy

In addition to missing out on a prime location for your Call to Action button, if your Page has not been optimized for Mobile the graphics on your Business Page may be cut off or cropped wrong on Mobile devices even though they look perfect on your computer. Please see the below examples:

     (Desktop)

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(Mobile without Optimization)

croppic1

(Mobile with Optimization)

mobileoptimized

This difference in display is due to the change in dimensions for Facebook Cover Photos, on Desktop the optimal size is 828×315, however on Mobile the optimal size is 828×462 with the area visible on Desktop centered. Professional photos and graphics are really the way to go when it comes to your Facebook Business Page. Save yourself the frustration of trying to figure out the exact placement and design of your Cover Photo, and get that professional look right away.

Five new Facebook profiles are created every second, you want not only to access all of these users, but to also stand out from the crowd. If you are creating the Cover Photo yourself, you will want to keep your design simple with minimal text, bearing in mind that any contact information can be added to and displayed on your Facebook Page. You don’t want to weigh down your Cover Photo with too much information, be sure to keep it short, sweet, and to the point.

The most recent round of aesthetic changes to Facebook Pages can even affect your Profile Photo. Minimum dimensions of a Profile Photo are 180×180, however the optimal display will be 360×360 using a .PNG file rather than a .JPEG. This difference can result in your logo appearing cropped short, too small, or not loading at all.

sidebyside2

Every day 90% of Facebook’s Active Users access Facebook through Mobile, and over 55% of users ONLY ever access Facebook via the Mobile app. If your Business Page is not fully optimized for Mobile and Desktop users, you could be missing out on a significant portion of Facebook’s Daily Active Users, and most importantly you could be missing out on a lead.

 

Bonus Optimization Tips:

You’ll want to include your Phone Number and Address on your Business Page, not only will this help you appear in search results on Facebook, but adding the address helps Google pay more attention to and index your Page in local search results.

Do not leave your “About” section blank, you have the option to include a short and long description of your services. Make sure to complete both.

Use consistent branding, stick to the same logo, similar visuals and language on all of your sites and platforms to avoid any consumer confusion. For example, you don’t want to be using an outdated logo as your Profile Photo just in case someone searches you, sees the old logo, and thinks that Page is for a different company than the one their looking for all because of outdated information.

How to Edit the Information Displayed on Your Pinterest Business Profile

At the top of your Pinterest Business Profile near your Profile Photo is an About You – a short description of yourself and the services you offer, near this is a link to your website if you have one. Every once in a while you may need to adjust this area, maybe you’ve decided to focus on re-branding and need the About You and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Pinterest, here we will outline how to edit the info displayed on your Business Pinterest Profile.

 

Step One)

Log in to your Pinterest Account at www.pinterest.com/login

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Step Two)

Locate and click on the thumbnail image in the top right corner, when the dropdown menu appears select “My Profile”.

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Step Three)

Once you are on your Profile, locate and click the gear icon.

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Step Four)

Clicking the gear icon will reveal a Business Account Basics area, to the left you will see a menu.

Locate and select “Profile”

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Step Five)

Once in the “Profile” edit screen, you will see you have the ability to change your Business Name, Picture, URL, About You, Location, and Website. Make any desired changes to your information here, be sure to click “Save Changes: before closing the screen.

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Here is a video displaying the steps described in the guide above: 

 

How to Create a Pinterest Showcase for Real Estate

Pinterest’s visual nature makes it an extremely compelling and popular social platform. For Real Estate Agents it can be a useful display tool for listings as well as a way to gain an understanding of client’s personal tastes and new home must-haves.

The Pinterest Showcase is a new feature on Business Pages, it is a cluster of images from Boards selected by the Account Owner, displayed at the top of the profile under the Profile Image and above the Boards. As a Real Estate Professional, this is a prime location for your personal listings. In this post we will outline how to create your Pinterest Showcase.

*Please note* the images displayed will be generated from Boards of your choosing. Before getting started make sure the images you would like to use in your Showcase are already uploaded to one or more of your Boards. You can use an image uploaded from your computer or an item you have repined. If you need to create a new board, find out how to do so here.

Step One)

Log into your account at www.pinterest.com, locate and click on the thumbnail image in the top right corner. Select and click on “My Profile” from the dropdown menu.

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Step Two)

You should see the empty Showcase on your Profile. Locate and click on the red + in the center of the Showcase box.

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Step Three)

You will be brought to a photo selection page with 5 drop down menus.

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Click on the downward facing arrow to the right of the Slot of your choosing. A dropdown menu will appear with all of your Boards listed. Select up to five boards you would like displayed at the top of your Profile. If you are a US Merchant and have buyable pins set up on your account you can also choose these.

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Step Four)

When you have selected all of the Boards you would like to display click “Save”.

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The New Facebook Page Templates and How to Manage Tabs

You may have noticed when looking at your Facebook Business Page that some of your Pages elements have moved around a bit, Facebook recently began to roll out their new “Template” options. If you have already had a Facebook Business Page set up, your Page will default to the “Standard” Template option.

After selecting your Template you do have the ability to move elements of the Page around using the “Manage Tabs” option. In this Blog post we will review the new Template options, how to change your Pages Template, and how to manage the Pages tabs.

 

Changing Your Page Template

Step One)

Head to your Facebook Business Page, locate and click on “Manage Tabs” from the list under your Profile Image.

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Step Two)

Upon clicking Manage Tabs you will be brought to an “Edit Page” area. The first section under Edit Page is Templates. Locate and click on “Edit” (outlined in red) to explore options and change the Page Template.

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Step Three)

In the pop up window, there are seven Template options:

  • Standard
  • Business
  • Professional Services
  • Shopping
  • Venues
  • Politicians
  • Restaurants and Cafes

For Real Estate, we would suggest “Standard”, “Business”, or “Professional Services”.

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Click “View Details” on each type to bring up a window outlining the layout, buttons, and tabs of the Page.

In the window, click “Back” to continue exploring or “Apply Template” to select that Template.

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Be sure to click “OK” in the pop up window to apply the new Template

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Step Four)

Once you have changed your Template, go back to your Page by clicking “Page” at the top

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Explore the new Template and see if there are any sections you would like to move around (ie: if you have chosen Business your Posts will be the first sections on the Page, however if you post a lot of listings you may want to set Photos as the first section of the Page.)  

 

Managing Your Tabs

 

Step One)

Click on “Manage Tabs” from the list under your Profile Image.

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Step Two)

If you are satisfied with the way your tabs (sections) appear on the Page, leave the “Use default tabs” option ON.

If you would like to rearrange the tabs, turn the option OFF.

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Step Three)

Once you have turned the default tabs off, scroll down to view all of your tabs. Place the tabs in the order you would like them to appear on the Page by clicking and dragging each tab using the cursor.

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Step Four)

If the movement of the Tab was successful a pop up window will appear.

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Facebook Notes and How to Use Them

Have you ever noticed the Notes section while scrolling through a Business Page or a friends Personal Account on Facebook? When Notes first launched they were a way to share simple text updates in long form with your friends and network, just this year Facebook has released some improvements. Users can now add a cover image to the individual note, include hyperlinks, tag People, Pages, and Groups, and a whole lot more. Think of Facebook Notes as a Facebook based blog.

I would not suggest everyone using Facebook as their only blog, but if you are most active on Facebook and have a large following it could be even more beneficial than having your own Page on a blogging site. Remember though, when people read your “blog” posts as Facebook notes, it is Facebook getting the website hit rather than your own site.

When published, a Note will appear in your follower’s timelines and they can be shared and commented on just like a regular Post. Use Notes to write a quick summary of a recently posted Blog entry, announce congratulations for clients with new homes, share in-depth details of your new listing, answer your most frequently asked questions- get creative and take advantage of Facebook Notes!

*Please note that if you do not yet have the new “Write Something” box, you may be temporarily unable to access Notes*

Step One                                                                                                  

Head over to www.Facebook.com and log into your Account. Go to your Business Page.

Locate the “Write a note” icon in the new “Write Something” box.

notenotenote

 

Step Two

Click the “Write a note” icon and an editing window will appear. At the top of the window add your Cover Photo (dimensions: 1200 x 445px).

Add a Title to your note and then add your body text at “Write something”.

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Step Three

Clicking into “Write something” will bring up more options for formatting your note.

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The + button on the left will reveal the options to include a photo or embedded link, the button to the right will reveal multiple formatting options including; Header1, Header2, bullet or numbered lists, quotes and links.

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To format your text with italics and more, first type out your sentence, then highlight the word you wish to format and select your option from the pop up window that appears.

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Step Four

Once you have finished scroll to the bottom and click “Publish”. If you would like to finish your note later simply click “Save”, and if you are unsatisfied and would like to start again, simply click “Delete”.

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How to Schedule Tweets on Twitter

Your accounts need to be regularly checked and posted to, however you may not have the time to log in every single day or even multiple times a day to find content, compose your tweets, and send them out. If you’ve been hesitant to sign up for a third party scheduling platform- you can now schedule tweets in advance directly through Twitter. Scheduled Tweets on Twitter can include photo, text, and links, however videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

Please note that although you will have to schedule tweets through ads.twitter.com, you are not creating an ad campaign simply by scheduling a tweet. In order to access the Twitter ads dashboard you may need to enter billing information, you will not be charged unless you create and start a Twitter ad campaign.

 

Step 1)

Make sure you are logged into your Twitter Account and head over to ads.twitter.com. You will immediately be logged into the Ads Dashboard, or if updated billing or location information is required you will not be permitted to continue until the information is uploaded.

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Step 2)

Once you have reached the Ads Dashboard, locate and click on Creatives

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A dropdown menu will appear, click on Tweets

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Step 3)

Upon clicking Tweets, you will be brought to a Tweets Dashboard, locate and click on New Tweet

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Step 4)

A pop up window will appear with a dialogue box for your tweet. Here you can enter any text, links, and photos as you would a standard tweet. As previously mentioned; videos, the GIF library, polls, and location sharing are not available with scheduled Tweets.

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Once you have finished typing out your tweet click on Scheduling

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Step 5)

A window will appear, first click on Custom to ensure your tweet will be scheduled, then select the date and time you would like your tweet to be sent. When you have finished click on Tweet.

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As long as there are no errors, a message banner will appear letting you know your Tweet has been scheduled

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Step 6)

To view and edit your scheduled tweets click on Promoted-only Tweets

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When the dropdown menu appear, click Scheduled Tweets

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Scheduling and Backdating Facebook Posts

Keeping your Facebook Page up to date and full of new updates is an important part of social media marketing for any Real Estate Professional, but you may not have the time to log into your account every single day to make sure that a relevant, valuable piece of content is going out to your followers from your Page- scheduling your posts ahead of time can save you there. You don’t even need a third party platform to schedule your posts in advance, there is a built in feature on Facebook that will allow scheduling and preview of posts.

The more often you post the greater exposure your Page will gain, but remember not to post too much so that you are irritating your followers. Stick to around 1-3 times daily.

Alternatively, let’s say your Page is new and you would like to add more posts to really flush it out, but at the same time you do not want it to be obvious the Page was just created- in this post I will also demonstrate how to backdate a Facebook post. Backdating is not something we would recommend doing often, but in a pinch it can be useful.

 

How to Schedule a Post on Facebook:

Step 1)

Make sure you have your piece of content ready. If you’re sharing an article, have a link and double check that the link works, if you’re sharing photos of a property make sure you already have them saved and ready to go.

Step 2)

Log into Facebook and head over to your Business Page. If you are not sure how to access your Business Page please see this blog post.

Step 3)

Locate the dialogue box and start to enter your post. If you are simply making an announcement, make a graphic to go along with it. Posts with images are 3 times more likely to gain your fans attention.

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Step 4)

Read over your Post and make sure it appears as you would like it to. If you are sharing a link make sure to write something about it rather than just share the link itself.

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Step 5)

Once you are sure your Post is ready, locate and click the downward facing arrow to the right of “Publish”. When the dropdown menu appears, click on “Schedule”.

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Step 6)

Upon clicking “Schedule” a window will appear. Under “Publishing schedule” make sure “Publication” is checked, then enter the date and time you would like your post to appear.

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Do not worry about the “Distribution schedule” option unless you are posting time sensitive material.

Once your Post is scheduled you will see that there is scheduled content ready to go by looking at the Page, you can make changes by clicking “See post”.

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How to Backdate a Post on Facebook:

Step 1)

Get your content ready, make sure any photos you will be including are already saved to your computer and you have gathered any links you will need.

Step 2)

Head over to your Facebook Business Page. If you are not sure how to access your Business Page please see this blog post.

Step 3)

Locate the dialogue box for posting in the center of the Page. Click on “Write Something” and get started entering your Post. Be sure to include your own images if there is no link preview to capture your fans attention.

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Step 4)

Once you are sure your Post is ready, locate and click the downward facing arrow to the right of “Publish”. When the dropdown menu appears, click on “Backdate”.

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Step 5)

Upon clicking “Backdate” a window will appear. Enter the date you would like your Post to appear as having been posted on. I would suggest checking the “Hide from News Feed” option if you are truly trying to make the post look as if it is older.

Once you have entered the date information click “Backdate” and the post will be published immediately.

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The post may look like it is at the top of the Page, but it will change location and go into correct date order once the Page is refreshed.

 

Creating a Facebook Canvas for Your Listing

Facebook’s Mobile Daily Active User base continues to grow each year with the most recent numbers being reported at 1.09 billion per day on average for September 2016. With such a large segment of Facebook using the site solely on their phones, it could be extremely beneficial to offer a post that is specifically geared for Mobile Users.

Last February Facebook introduced Canvas a full screen experience that can be created on a desktop but is only view-able by mobile users. Canvases can include photo carousels, call to action buttons, photo, embedded video, and text. A Canvas can be used as a Facebook Ad or just as a Facebook Post. Due to the immersive style of the Canvas and the heavy visual component, it is a great way to bring your listings to life for your mobile network.

Tips Before Getting Started:

  • Gather all display information you will need for the listing
  • Gather all images and/or videos together- homes, logos, etc
  • Make sure all images and videos are clear and crisp

 

Step One:

Log into www.facebook.com and head to your Facebook Business Page. Once at the Page look to the dialogue box, locate and click the Photo/Video icon.

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Step Two:

Upon clicking a menu will appear, locate and click on Create a Canvas

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The option will appear to select a canvas, click on the + to the right hand side

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Step Three:

Upon clicking a page will appear with the option to Get started with Start with a tour, Open a blank canvas, or Download a layout or to Get Help with Tips and Best Practices and Examples.

Feel free to explore here as much as you like, check examples for inspiration, see if there is a layout you already like. Today we will be starting with a blank canvas so when you are done exploring, locate and click on Open blank canvas.

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A window will appear with the different content blocking options, Button, Carousel, Photo, Text Block, Video, and Header. Select the one you wish to start with and click ok, we will begin with a Header.

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Step Four:

Once you have clicked on Header a design window will appear. Select the color theme you would prefer and then upload the photo you would like to use as your header image. As you are adding to your Canvas, look to the right to see a preview.

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Step Five:

Add your next content block by clicking 7 in the top left of the design window, we are going to add a Text Block.

Step Six:

Once you have selected the Text Block option, a dialogue window will appear. Enter all relevant introductory information you wish to share (we will put photos below) in this box.

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Step Seven:

Now that your text and logo have been added, if you have a video to include you may put it below.  Click 9in the top left of the design window and then select Video, if you do not have a video to include skip ahead to the next step. Once you have clicked on Video an upload window will appear, please note that you cannot use a video link you must have the video saved to your computer to include it in the Canvas. You can choose whether to fit the video by width or height, this is an aesthetic decision but I typically prefer the fit to width option. Once successfully uploaded, the video will appear in the preview window to the right.

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Step Eight:

Even if there is no video you definitely want to be sure that you are sharing quality, clear images of your Listings. Home seekers are more likely to view a home after they see it online first, this ensures both you and the potential client that they are in fact interested in the property at least aesthetically. The more information you provide, the better chances you will have of targeting just the right person.

Again to add another component locate and click on 11 in the top left of the design window and then select Carousel, if you have more than one image to display you can place them here in a photo carousel which users can swipe through rather than scroll down.

Choose the layout of your images, again I will be using fit to width, this option will allow you to make each of the uploaded images a link rather than just an image.

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Notice the numbers at the top left of the upload box, if you would like to include more than 2 images simply click the + to add more.

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Locate and click on the Upload Image button to add photos to your carousel. Be sure to include a link with each picture. You can use the online listing, your website, landing page, a virtual business card, or the site that works best for you.

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Step Nine:

For our final component we are going to add a Call to Action button to the Canvas. To begin, locate and click 15 in the top left of the design window and then select Button. Once the Button window has appeared you may edit the text in the dialogue box. Below the dialogue box be sure to add the link you believe would be most beneficial. You can change the design of the button using the option below the link box.

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Step Ten:

Once you have completed your Canvas, locate and click Save in the top right portion of the screen

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As soon as your Canvas has saved, click on Finish

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*PLEASE NOTE* Once you have finished a Canvas you cannot change it, review your Canvas now to be sure it is exactly as you wish it to appear. Add more components if you feel they would be beneficial to your Canvas. If there is a component you would like to remove locate and click the three dots and select delete.  19 If you would like to move the component up or down, use the arrow keys to the left.

Once you are sure your Canvas is perfect, click finish

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Step Eleven: 

Your Canvas may not initially appear with a cover image, be sure to click Upload Image and add a cover photo. You may include any text you see fit to go along with you Canvas post. When you are done click Publish

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Make sure to check Facebook from your Mobile Device to be sure that the Canvas is exactly as you imagined, remember Canvas is only for mobile and will not be view-able from a desktop or laptop.

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