social media help

How to Post on Facebook in Multiple Languages

For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).

Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.

 

Step One)

Head over to your Business Page, locate and click Settings at the top of the Page.

 

Step Two)

In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.

Step Three)

Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.

Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages. 

Step Four)

Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.

Step Five)

Write the post in the “Write Something” box. Write your post in your default language.

Step Six)

Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.

The text will auto populate, you may need to edit the translation for spelling or grammar.

Step Seven)

If you would like to add another language repeat step six.

Step Eight)

When you have finished click Publish to share your post.

*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.

Can I Remove a Bad Review From Facebook?

Unfortunately when you allow reviews and ratings on your Business Page, there is always the small chance you will get a negative review, or even a fake review. Often after enabling reviews, users will ask, “If I get a bad review, can I take it down?”. The short answer to the question is, no you cannot remove a negative review from Facebook without disabling all reviews and ratings to the Page.

But that does not mean there is no avenue for you to take. In this Blog Post we will review the ways you can combat a bad review on Facebook.

  • Responding to a Negative Review

You can and should respond to all reviews on your Page. Even if your Page visitors see that someone has had a potentially poor experience (or simply a misunderstanding) they will know that you are diplomatic and reasonable by your courteous response to the review.

Remember, this should be non-confrontational. Apologize for the negative experience, thank the person for their feedback, and de-escalate the situation as much as possible. Refrain from mentioning your Business Name in the response so the negative review will not be prioritized on a Google search. You can even respond to a positive review to let users know you appreciate them.

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  • Reporting a Fake Review

Surprisingly, fake reviews are an issue on Facebook from time to time. Maybe the user has confused your Business Page for another Company, or the user is a “troll” and is just leaving a fake review to be malicious. You can report a review that has broken the Facebook Community Standards in some way, or one that does not focus on the product or service offered on your Page.

Whatever the reason, you do have the option to report reviews to Facebook. This however, is not an immediate process, reporting the review will submit it to Facebook for potential removal.

 

Step 1) Head over to your Business Page, locate and click on the Reviews tab

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Step 2) Locate and click the downward facing arrow, click “Report post”

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Step 3) State your reason for reporting and continue with the on screen instructions

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  • Removing the Reviews Section 

If you are having trouble with reviews you can always remove the Ratings and Reviews section from your Page.

Step 1) Head to your Business Page and click “Settings” in the top right side of the Page

Step 2) You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 3) Scroll through your tabs to find the “Reviews” tab, click into “Settings” and follow the on screen instructions.

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How to Enable Reviews to your Facebook Business Page

For a Real Estate Professional maintaining positive feedback from your clients is essential, but so is displaying those testimonials to your hard work. Enabling Reviews on your Facebook Business Page allows happy clients to leave you a public review and star rating, and visitors will see your overall star rating and any public reviews while on your Page.

You can also choose to set up notifications so that you will be alerted any time a review is left to your Page. We recommend setting up this feature so that you can stay on top of all things displayed on your Page. Step by step instructions will be included.

 

Tips to Consider:

  • Only ask for reviews from clients/peers you have worked with or interacted with already
  • If you receive a fake or spam review report it immediately
  • If you are having a problem with reviews you can always turn the feature off
  • You will need to add a valid address to your Page to enable reviews

 

 

How to Enable Reviews on Your Page

Step 1)

In order to enable Reviews you will need to enter a valid Address to your Business Page. Don’t worry, if your address changes later you won’t lose your reviews.

Head over to your Business Page and click “About” in the Tabs list under your Profile Image.

Step 2)

In “About” click on “Edit Page Info”

Step 3)

A Window will appear where you can enter details about your Business, click on “Location”

Step 4)

In “Location” check the box “Has a street address” and input your valid address. If you would like to show a map and check-ins on your Page check the box under the map display.

Click “Save Changes” when finished.

Step 5)

Refresh the Page and check for the Reviews tab under your Profile Image.

If you do not see the Reviews tab, click into “Settings” at the top right side of the Page.

Step 6)

You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 7)

Scroll down to see the tabs displayed on your Page and click “Add a tab”.

Step 8)

In the window locate “Reviews” and click “Add Tab” to the right. When you have finished close the window.

Step 9)

You will now see the “Reviews” tab listed, you may arrange your tabs in any order you like. We recommend keeping “Posts” at the top.

To remove a tab (if applicable), simply click into “Settings” and follow the on screen instructions.

 

 

 

How to Set Up Review Notifications on Your Page

Step 1)

Click on “Settings” in the top right corner of the Page.

Step 2)

In the left column, locate and click “Notifications”.

Step 3)

On the Notifications screen, locate “New Reviews” under “Edit your notification settings for”, here you can manage what notifications you receive on Facebook. You will notice “Turn on” or “Turn off” to the right. Turn on notifications as you see fit.

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

How to Create and Use Facebook Slideshows for Real Estate

As a Real Estate Agent you know the value of sharing your listings online- 92% of homebuyers use the internet as an information source. With Facebook’s massive Daily Active User base of over 1.2 billion people, the platform is an excellent place to display your listings to a large audience.

Sharing your listings and photos to your Facebook Business Page is a great start, but if you’d like to give your post that extra bit you can easily create a Facebook Slideshow right from your Page. A Facebook Slideshow is a series of up to 10 photos played in the video with a background music track. Users can use a Slideshow as a Facebook Ad, however you can also create a Slideshow and share it as a regular Facebook Post.

Feel free to get creative with your Slideshows! You can make them for any and everything, and they’re a simple way to create video straight on Facebook.

 

Here are some ideas for how to use Slideshows in Real Estate:

Listings: Share your listings a little more memorably. Arrange your favorite photos of your listing and add background music. You can’t add a text overlay in Facebook Slideshows, but you can always get around this by adding text to your images before uploading them to your Slideshow. Add facts about the listing on each photo for your viewers. When you post a Slideshow you also have the ability to “say something about this”, there you can add details about your listing if you’d like to stay away from a text overlay all together.

Open Houses / Events: Get the buzz going for your Open Houses and Events in advance on Facebook by creating a Slideshow with all the information needed and some relevant photos. For an Open House you can create an image with the Event details like time and date and follow it in the Slideshow with some photos of your listing. Canva is a great free image creation tool if you need to create an informative image for your Slideshow.

Educational: People in all stages of the Real Estate selling or buying process will follow your Business Page, you can show your knowledge of the industry and provide value to your followers by sharing informative and educational content from you personally to your Business Page. Think of an educational Slideshow as a PowerPoint that exists only in Facebook. Use an image creation program like Canva or Photoshop to create informative slides about everything from Home Staging to Home Inspections and more. If you’d rather share your educational content without worrying about creating images for slides, you can always go Live!

 

 

How to Get Started:

Step One)

Head over to your Facebook Business Page. Locate and click on “Share a Photo or Video” in the write something box.

Step Two)

In the pop up, select “Create Slideshow”

 

Step Three)

A window will appear, from this window you may create your Slideshow. First add your photos by clicking “Add Photos”.

Step Four)

You can select photos you have already shared from the labeled image galleries, or you can upload new files from your computer by clicking “Upload Photo”. You also have the option to take a photo with your computer’s camera by clicking “Take Photo”. When you have finished selecting the images you would like to include in your Slideshow click “Add Photos”.

Step Five)

If needed, you can rearrange the order in which the photos will display in your Slideshow by clicking, dragging, and dropping them in place on the bottom reel display.

Step Six)

Set the Aspect Ratio of your Slideshow. We suggest leaving it as it, but you do have the ability to change this if needed.

Set your Image Duration, this will be the same for every image in the slideshow. 3-5 seconds is good, if you have text on the images though set the length at 5 (as long as can be displayed).

Select your Transition, would you like a normal transition or a bit of a fade?

Step Seven)

At the top of the window locate and click “Music”. Here you may add background tunes to your Slideshow. You do have the ability to upload your own tracks, however Facebook provides plenty of sample music for you to choose from.

Scroll through, give them a listen and choose your favorite. The emojis at the top of the list of tracks are different categories. You can listen to a track by hovering over it to reveal the play button, and clicking play. To select a track simply click it (you do not need to click the upload button if you have selected a pre-existing Facebook track).

Step Eight)

When you are sure you’ve finished locate and click “Create Slideshow”.

In the window that appears add any text you would like to include where it says “Say something about this Slideshow…” when you have finished click “Publish”.

Posting the slideshow will take a moment and the post will not immediately appear on your Page. You will get a notification from Facebook once your Slideshow has successfully posted, typically this takes less than 5 minutes.

How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

Assigning and Removing Page Roles

Sometimes in a busy office, the job of posting listings to social media can be passed around from person to person. Perhaps you want all of your team to have access to the Page just in case, or maybe you’ve got to remove someone who was an Admin to the Page but no longer needs the designation- you can take care of all of this right from your computer. Too often we at Solved see businesses create new a Page without realizing the edits they desired could have been performed on their original Pages without losing the whole audience they’ve worked so hard to build. We’re here to help!

*Please note that to add and remove Admin’s to the Page you will yourself need to be an Admin (not an Editor or any other type of Page Role)

Page Role Types and What They Can Do:

Step 1) Head over to your Facebook Business Page. Locate and click on “Settings” in the top right portion of the Page.

Step 2) Locate and click on “Page Roles” on the left hand side of the screen.

You can jump to different sections of the Page Roles area by clicking the links at the top of the screen. If you would like to remove a user from your Page Roles, click “Existing Page Roles”. First we will cover assigning a new Page Role. For guidance on removal, see steps 7 and on.

Step 3) To Assign a Page Role, locate “Assign a new Page role” and click into the dialogue box.

Step 4) In the dialogue box, begin to type the Facebook Name of the person you would like to assign a Page Role.

Prior to doing so they may need to establish some sort of connection with you or the Page. You can do this by having them “Like” the Page, or by adding them as a Facebook friend.

You can also attempt to use their associated Facebook account email, however this method is not always reliable.

You should see their thumbnail pop up as you type the Facebook Name, when you do, click the person you are assigning a Page Role.

Step 5) When you have selected the appropriate user, locate the dropdown menu. It auto-poopulates with “Editor”. Click the dropdown menu and select the role type you desire.

Step 6) After selecting a Page Role, click “Add”.

Step 7) Alternatively, to remove someone who has a role on your Page. Look to the “Sections” area at the top of the screen. Find “Existing Page roles” and click “Jump to Section”.

Step 8) In the Existing Page roles area, locate the user you would like to edit or remove, and click “Edit” next to their name.

Step 9) In the “Edit” window, click the dropdown Page Role menu to change the users role and abilities. To remove the user from the Page entirely click “Remove”.

Step 10) If you are removing a user you will need to confirm. Admin. When you have finished, be sure to click “Save”.

Sharing a Link on Your Facebook Business Page

As an active member of the Facebook Community, you may have to share a link on your Page every once in a while. Maybe you have a video on YouTube or on your Website, perhaps you would like to share a listing from the MLS- whatever the link may be you can certainly share it with your Facebook fans.

 

Step 1) Make sure you have the link you would like to share on hand, I usually leave the page open in another window while I log into Facebook. Copy the link to the webpage, you can do this by highlighting the URL in your search bar and typing “Control” (or Command) and “C”.

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Step 2) Open Facebook and head over to your Facebook Business Page. Once on your Page locate the “Write something” box.

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Step 3) Click into the box where it says “Write something…” and paste your link. You can paste by typing “Control” (or Command) and “V”.  You should notice that a link preview will start to automatically load below.

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Step 4) Once the link preview fully loads, you can delete the link text from the dialogue box and type anything you would like instead.

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Step 5) You can further edit your link preview. To change the title or link description text simply hover over the text and click. This will turn the area surrounding the text into a dialogue box where you can make necessary changes.

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Step 6) If more than one photo has been included in your link preview but you would like to share only one of these photos you can remove images by clicking them.

Similarly if you would like to add more photos to your link preview you can do so by clicking the “+” icon.

If you would prefer no image included, you can hit “Hide”.

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Step 7) Once you have finished making your edits, hit “Publish”.

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Once the post has been published, it should look something like this:

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Step 8) *Optional*

To give your link front and center visibility on your page you can “Pin it to the Top” of the page.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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After clicking, you can verify that your post is pinned to the top by checking for the blue pin icon.

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Removing a Board from Your Pinterest Account

Perhaps you are moving locations and that local board is no longer relevant to your business, maybe you’re getting out of Residential and focusing only on Commercial Real Estate, so you don’t need that big board of Backyards. Whatever the reason, there may come a point where you would like to delete a board from your Pinterest Account. If you have created this board on your own Account, then you do have this ability.

While I would suggest attempting first to repurpose the board- can you perhaps rename it and salvage some of its use? If you find that this board is just no longer in line with your needs, you can see the steps below to remove your board.

There is also the chance you do not own this board. Are you a collaborator to any board? If so you will not have the ability to delete the board in full, however you can remove yourself as a collaborator and thus stop the board from appearing on your Pinterest Account. Scroll below “Deleting a Board on Your Account” for step by step instructions on removing yourself as a collaborator.

Deleting a Board on Your Account

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three)  While viewing your Profile, locate the board you would like to delete. Hover on the board and click “Edit”.

Step Four)  Please note that while in this window you can edit the board. If you would like to change the boards name or make it “secret” (visible only to you, the account owner) rather than delete the board entirely, you may do so here and click “Save”.

Step Five) If you are sure you would like to delete the board, locate and click on “Delete board”

Step Six)  When the window appears, click “Delete board”.

 


Removing Yourself as a Collaborator on Pinterest

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three) Locate the board you wish to remove from your Profile. You will know this is a collaborating board if there is a circle in the bottom.

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Step Four)  Locate your Profile on the list of collaborators, click on “Leave” to the right.

Step Five)  When the pop up window appears, click “Leave”.

Publishing Job Posts on Facebook

Typically when you think of a Job Posting site, Facebook is not the first place that comes to mind, however they hope to be- and it makes sense. Facebook is already the social media giant, with 1.23 billion daily active users on average so why not try to cultivate some job applications there?

With this new feature you can. Pages will now have the ability to post Job Listings and receive applications from potential candidates. Applications will be sent by Facebook via Messenger, and will come pre-populated with the applying user’s Facebook information, however they can alter and update it as needed.

In a competitive and slightly unexpected move, these posts are free for employers to publish and there is no limit to how many posts a Page can have. This feature will be part of your “Write Something” box, and will slowly roll out to the U.S. and Canada so if you don’t see the feature just yet don’t panic.

 

How to Get Started

Step One: Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”.

Step Two: Clicking “See All” should reveal more options, locate and click on “Publish a Job Post”

Step Three: In the pop up window you will be able to include all necessary information for your Job Post as well as a Live Preview.

Be sure to fill out all information and make your post eye catching. The image will default to your Cover Photo however you may want to pick something that will stand out more to someone searching for a job.

Step Four: When you have finished click “Publish Job Post”. A window will appear letting you know your post has been approved and that it will appear on Facebook.

Step Five: Your Job post will appear on your Pages Timeline.