As a Real Estate Agent you know the value of sharing your listings online- 92% of homebuyers use the internet as an information source. With Facebook’s massive Daily Active User base of over 1.2 billion people, the platform is an excellent place to display your listings to a large audience.
Sharing your listings and photos to your Facebook Business Page is a great start, but if you’d like to give your post that extra bit you can easily create a Facebook Slideshow right from your Page. A Facebook Slideshow is a series of up to 10 photos played in the video with a background music track. Users can use a Slideshow as a Facebook Ad, however you can also create a Slideshow and share it as a regular Facebook Post.
Feel free to get creative with your Slideshows! You can make them for any and everything, and they’re a simple way to create video straight on Facebook.
Here are some ideas for how to use Slideshows in Real Estate:
Listings: Share your listings a little more memorably. Arrange your favorite photos of your listing and add background music. You can’t add a text overlay in Facebook Slideshows, but you can always get around this by adding text to your images before uploading them to your Slideshow. Add facts about the listing on each photo for your viewers. When you post a Slideshow you also have the ability to “say something about this”, there you can add details about your listing if you’d like to stay away from a text overlay all together.
Open Houses / Events: Get the buzz going for your Open Houses and Events in advance on Facebook by creating a Slideshow with all the information needed and some relevant photos. For an Open House you can create an image with the Event details like time and date and follow it in the Slideshow with some photos of your listing. Canva is a great free image creation tool if you need to create an informative image for your Slideshow.
Educational: People in all stages of the Real Estate selling or buying process will follow your Business Page, you can show your knowledge of the industry and provide value to your followers by sharing informative and educational content from you personally to your Business Page. Think of an educational Slideshow as a PowerPoint that exists only in Facebook. Use an image creation program like Canva or Photoshop to create informative slides about everything from Home Staging to Home Inspections and more. If you’d rather share your educational content without worrying about creating images for slides, you can always go Live!
How to Get Started:
Head over to your Facebook Business Page. Locate and click on “Share a Photo or Video” in the write something box.
In the pop up, select “Create Slideshow”
A window will appear, from this window you may create your Slideshow. First add your photos by clicking “Add Photos”.
You can select photos you have already shared from the labeled image galleries, or you can upload new files from your computer by clicking “Upload Photo”. You also have the option to take a photo with your computer’s camera by clicking “Take Photo”. When you have finished selecting the images you would like to include in your Slideshow click “Add Photos”.
If needed, you can rearrange the order in which the photos will display in your Slideshow by clicking, dragging, and dropping them in place on the bottom reel display.
Set the Aspect Ratio of your Slideshow. We suggest leaving it as it, but you do have the ability to change this if needed.
Set your Image Duration, this will be the same for every image in the slideshow. 3-5 seconds is good, if you have text on the images though set the length at 5 (as long as can be displayed).
Select your Transition, would you like a normal transition or a bit of a fade?
At the top of the window locate and click “Music”. Here you may add background tunes to your Slideshow. You do have the ability to upload your own tracks, however Facebook provides plenty of sample music for you to choose from.
Scroll through, give them a listen and choose your favorite. The emojis at the top of the list of tracks are different categories. You can listen to a track by hovering over it to reveal the play button, and clicking play. To select a track simply click it (you do not need to click the upload button if you have selected a pre-existing Facebook track).
When you are sure you’ve finished locate and click “Create Slideshow”.
In the window that appears add any text you would like to include where it says “Say something about this Slideshow…” when you have finished click “Publish”.
Posting the slideshow will take a moment and the post will not immediately appear on your Page. You will get a notification from Facebook once your Slideshow has successfully posted, typically this takes less than 5 minutes.