Social Media For Realtors

How to Post on Facebook in Multiple Languages

For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).

Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.

 

Step One)

Head over to your Business Page, locate and click Settings at the top of the Page.

 

Step Two)

In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.

Step Three)

Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.

Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages. 

Step Four)

Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.

Step Five)

Write the post in the “Write Something” box. Write your post in your default language.

Step Six)

Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.

The text will auto populate, you may need to edit the translation for spelling or grammar.

Step Seven)

If you would like to add another language repeat step six.

Step Eight)

When you have finished click Publish to share your post.

*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.

How to Enable Reviews to your Facebook Business Page

For a Real Estate Professional maintaining positive feedback from your clients is essential, but so is displaying those testimonials to your hard work. Enabling Reviews on your Facebook Business Page allows happy clients to leave you a public review and star rating, and visitors will see your overall star rating and any public reviews while on your Page.

You can also choose to set up notifications so that you will be alerted any time a review is left to your Page. We recommend setting up this feature so that you can stay on top of all things displayed on your Page. Step by step instructions will be included.

 

Tips to Consider:

  • Only ask for reviews from clients/peers you have worked with or interacted with already
  • If you receive a fake or spam review report it immediately
  • If you are having a problem with reviews you can always turn the feature off
  • You will need to add a valid address to your Page to enable reviews

 

 

How to Enable Reviews on Your Page

Step 1)

In order to enable Reviews you will need to enter a valid Address to your Business Page. Don’t worry, if your address changes later you won’t lose your reviews.

Head over to your Business Page and click “About” in the Tabs list under your Profile Image.

Step 2)

In “About” click on “Edit Page Info”

Step 3)

A Window will appear where you can enter details about your Business, click on “Location”

Step 4)

In “Location” check the box “Has a street address” and input your valid address. If you would like to show a map and check-ins on your Page check the box under the map display.

Click “Save Changes” when finished.

Step 5)

Refresh the Page and check for the Reviews tab under your Profile Image.

If you do not see the Reviews tab, click into “Settings” at the top right side of the Page.

Step 6)

You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 7)

Scroll down to see the tabs displayed on your Page and click “Add a tab”.

Step 8)

In the window locate “Reviews” and click “Add Tab” to the right. When you have finished close the window.

Step 9)

You will now see the “Reviews” tab listed, you may arrange your tabs in any order you like. We recommend keeping “Posts” at the top.

To remove a tab (if applicable), simply click into “Settings” and follow the on screen instructions.

 

 

 

How to Set Up Review Notifications on Your Page

Step 1)

Click on “Settings” in the top right corner of the Page.

Step 2)

In the left column, locate and click “Notifications”.

Step 3)

On the Notifications screen, locate “New Reviews” under “Edit your notification settings for”, here you can manage what notifications you receive on Facebook. You will notice “Turn on” or “Turn off” to the right. Turn on notifications as you see fit.

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

Assigning and Removing Page Roles

Sometimes in a busy office, the job of posting listings to social media can be passed around from person to person. Perhaps you want all of your team to have access to the Page just in case, or maybe you’ve got to remove someone who was an Admin to the Page but no longer needs the designation- you can take care of all of this right from your computer. Too often we at Solved see businesses create new a Page without realizing the edits they desired could have been performed on their original Pages without losing the whole audience they’ve worked so hard to build. We’re here to help!

*Please note that to add and remove Admin’s to the Page you will yourself need to be an Admin (not an Editor or any other type of Page Role)

Page Role Types and What They Can Do:

Step 1) Head over to your Facebook Business Page. Locate and click on “Settings” in the top right portion of the Page.

Step 2) Locate and click on “Page Roles” on the left hand side of the screen.

You can jump to different sections of the Page Roles area by clicking the links at the top of the screen. If you would like to remove a user from your Page Roles, click “Existing Page Roles”. First we will cover assigning a new Page Role. For guidance on removal, see steps 7 and on.

Step 3) To Assign a Page Role, locate “Assign a new Page role” and click into the dialogue box.

Step 4) In the dialogue box, begin to type the Facebook Name of the person you would like to assign a Page Role.

Prior to doing so they may need to establish some sort of connection with you or the Page. You can do this by having them “Like” the Page, or by adding them as a Facebook friend.

You can also attempt to use their associated Facebook account email, however this method is not always reliable.

You should see their thumbnail pop up as you type the Facebook Name, when you do, click the person you are assigning a Page Role.

Step 5) When you have selected the appropriate user, locate the dropdown menu. It auto-poopulates with “Editor”. Click the dropdown menu and select the role type you desire.

Step 6) After selecting a Page Role, click “Add”.

Step 7) Alternatively, to remove someone who has a role on your Page. Look to the “Sections” area at the top of the screen. Find “Existing Page roles” and click “Jump to Section”.

Step 8) In the Existing Page roles area, locate the user you would like to edit or remove, and click “Edit” next to their name.

Step 9) In the “Edit” window, click the dropdown Page Role menu to change the users role and abilities. To remove the user from the Page entirely click “Remove”.

Step 10) If you are removing a user you will need to confirm. Admin. When you have finished, be sure to click “Save”.

Removing a Board from Your Pinterest Account

Perhaps you are moving locations and that local board is no longer relevant to your business, maybe you’re getting out of Residential and focusing only on Commercial Real Estate, so you don’t need that big board of Backyards. Whatever the reason, there may come a point where you would like to delete a board from your Pinterest Account. If you have created this board on your own Account, then you do have this ability.

While I would suggest attempting first to repurpose the board- can you perhaps rename it and salvage some of its use? If you find that this board is just no longer in line with your needs, you can see the steps below to remove your board.

There is also the chance you do not own this board. Are you a collaborator to any board? If so you will not have the ability to delete the board in full, however you can remove yourself as a collaborator and thus stop the board from appearing on your Pinterest Account. Scroll below “Deleting a Board on Your Account” for step by step instructions on removing yourself as a collaborator.

Deleting a Board on Your Account

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three)  While viewing your Profile, locate the board you would like to delete. Hover on the board and click “Edit”.

Step Four)  Please note that while in this window you can edit the board. If you would like to change the boards name or make it “secret” (visible only to you, the account owner) rather than delete the board entirely, you may do so here and click “Save”.

Step Five) If you are sure you would like to delete the board, locate and click on “Delete board”

Step Six)  When the window appears, click “Delete board”.

 


Removing Yourself as a Collaborator on Pinterest

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three) Locate the board you wish to remove from your Profile. You will know this is a collaborating board if there is a circle in the bottom.

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Step Four)  Locate your Profile on the list of collaborators, click on “Leave” to the right.

Step Five)  When the pop up window appears, click “Leave”.

Introducing Facebook Messenger Day

Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)

For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.

There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.

For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.

Ideas for Use in Real Estate:

  • Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
  • Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
  • Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
  • Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.

 

Getting Started

 

Step One)

If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.

If you already have the App, make sure you have downloaded the latest version or made any necessary updates.

Step Two)

Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.

Step Three)

With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.

Step Four)

Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.

Step Five)

Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.

Step Six)

At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.

Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.

Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.

Step Seven)

When you are sure you have selected the right audience for your “Day” hit “Send”.

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

Why Should Your Social Be Mobile Friendly?

Facebook reported over One Billion Mobile Daily Active Users for December 2016 and this number is only expected to rise. Thus far, there has been a 21% increase year over year in Mobile users. This means that there is a significant portion of your Facebook audience that exclusively accesses Facebook via their Mobile devices, in fact over 55% of Facebook users ONLY log in via Mobile. First impressions are important and you want your Facebook Business Page to appear professional, neat, and optimized for all users- not just your Desktop followers.

If you have ever used Facebook on your Mobile device you may have noticed that Business Pages and Profiles display a little differently on your phone than they do on your computer. For starters, late last year Facebook added Call to Action buttons to the top of Business Pages. These include the options of Sign Up, Call Now, Send Message, Send Email, Book Now, Watch Video, and many more. With a professional looking Facebook Business Page you should certainly take advantage of this feature, especially if you’re trying to focus on those Mobile Users.

cta-button-choices

In the Mobile display, the Call to Action button is large and displayed front and center on your Business Page. Users already on their phones can easily place calls or move on to your website to schedule an appointment via this button. Time spent consuming digital material on Mobile is now significantly more than time spent on Desktop in the United States. 42% of the total hours of average digital media consumption are spent on Desktop while 51% is spent on Mobile screens. Open your business up to these hours of use by optimizing for Mobile.ctadisplaymobile-copy

In addition to missing out on a prime location for your Call to Action button, if your Page has not been optimized for Mobile the graphics on your Business Page may be cut off or cropped wrong on Mobile devices even though they look perfect on your computer. Please see the below examples:

     (Desktop)

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(Mobile without Optimization)

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(Mobile with Optimization)

mobileoptimized

This difference in display is due to the change in dimensions for Facebook Cover Photos, on Desktop the optimal size is 828×315, however on Mobile the optimal size is 828×462 with the area visible on Desktop centered. Professional photos and graphics are really the way to go when it comes to your Facebook Business Page. Save yourself the frustration of trying to figure out the exact placement and design of your Cover Photo, and get that professional look right away.

Five new Facebook profiles are created every second, you want not only to access all of these users, but to also stand out from the crowd. If you are creating the Cover Photo yourself, you will want to keep your design simple with minimal text, bearing in mind that any contact information can be added to and displayed on your Facebook Page. You don’t want to weigh down your Cover Photo with too much information, be sure to keep it short, sweet, and to the point.

The most recent round of aesthetic changes to Facebook Pages can even affect your Profile Photo. Minimum dimensions of a Profile Photo are 180×180, however the optimal display will be 360×360 using a .PNG file rather than a .JPEG. This difference can result in your logo appearing cropped short, too small, or not loading at all.

sidebyside2

Every day 90% of Facebook’s Active Users access Facebook through Mobile, and over 55% of users ONLY ever access Facebook via the Mobile app. If your Business Page is not fully optimized for Mobile and Desktop users, you could be missing out on a significant portion of Facebook’s Daily Active Users, and most importantly you could be missing out on a lead.

 

Bonus Optimization Tips:

You’ll want to include your Phone Number and Address on your Business Page, not only will this help you appear in search results on Facebook, but adding the address helps Google pay more attention to and index your Page in local search results.

Do not leave your “About” section blank, you have the option to include a short and long description of your services. Make sure to complete both.

Use consistent branding, stick to the same logo, similar visuals and language on all of your sites and platforms to avoid any consumer confusion. For example, you don’t want to be using an outdated logo as your Profile Photo just in case someone searches you, sees the old logo, and thinks that Page is for a different company than the one their looking for all because of outdated information.

How to Edit the Information Displayed on Your Pinterest Business Profile

At the top of your Pinterest Business Profile near your Profile Photo is an About You – a short description of yourself and the services you offer, near this is a link to your website if you have one. Every once in a while you may need to adjust this area, maybe you’ve decided to focus on re-branding and need the About You and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Pinterest, here we will outline how to edit the info displayed on your Business Pinterest Profile.

 

Step One)

Log in to your Pinterest Account at www.pinterest.com/login

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Step Two)

Locate and click on the thumbnail image in the top right corner, when the dropdown menu appears select “My Profile”.

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Step Three)

Once you are on your Profile, locate and click the gear icon.

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Step Four)

Clicking the gear icon will reveal a Business Account Basics area, to the left you will see a menu.

Locate and select “Profile”

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Step Five)

Once in the “Profile” edit screen, you will see you have the ability to change your Business Name, Picture, URL, About You, Location, and Website. Make any desired changes to your information here, be sure to click “Save Changes: before closing the screen.

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Here is a video displaying the steps described in the guide above: