Realtor online Marketing

How to Edit the Information Displayed on Your Pinterest Business Profile

At the top of your Pinterest Business Profile near your Profile Photo is an About You – a short description of yourself and the services you offer, near this is a link to your website if you have one. Every once in a while you may need to adjust this area, maybe you’ve decided to focus on re-branding and need the About You and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Pinterest, here we will outline how to edit the info displayed on your Business Pinterest Profile.

 

Step One)

Log in to your Pinterest Account at www.pinterest.com/login

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Step Two)

Locate and click on the thumbnail image in the top right corner, when the dropdown menu appears select “My Profile”.

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Step Three)

Once you are on your Profile, locate and click the gear icon.

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Step Four)

Clicking the gear icon will reveal a Business Account Basics area, to the left you will see a menu.

Locate and select “Profile”

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Step Five)

Once in the “Profile” edit screen, you will see you have the ability to change your Business Name, Picture, URL, About You, Location, and Website. Make any desired changes to your information here, be sure to click “Save Changes: before closing the screen.

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Here is a video displaying the steps described in the guide above: 

 

Adding a Social Media CTA to Your Website

 

In this age every legitimate business needs a website, a central online location to display all of your information and ways to contact you. Including Social Media Icons on your website is an essential part of growing your Social Media network and boosting client confidence when they look at the site.

More than on a static website, Social Media allows a Real Estate Professional to put that personal touch in each post. Share your unique perspective with website visitors as well by including Call to Action icons on the website.

Not all websites are created through the same means, and because of that please take your specific needs into consideration:

  • If you use a drag and drop creator like Wix or Foursquare to create your website, there should be a Social Media section in the site creator that will allow you to add the URL’s to your Social Media Pages to the site.

 

  • If you need to create the code by hand for the website, but do not know how to code yourself, use a free service to create code for Social Media Icons and then paste the code into the backend of your website. You can use sites like AddThis, NiftyButtons or SimpleSharingButtons. For this example we will use AddThis.

 

  • If you have a web developer you can send them the code you have created to implement, or have them write icons in by hand for you.

 

Using AddThis to create “follow” buttons that redirect to your Social Media Accounts.

Step One:

Create an AddThis account, I signed up using Facebook rather than enter my information manually.

If you already have an AddThis account, log in and click “Follow Buttons”

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Step Two:

Click “Go To Dashboard”

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Step Three:

Choose “Header Follow Buttons” for floating buttons that will appear at the top of your site

Or choose “Inline Follow Buttons” to add buttons to the footer or sidebar of your site

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Step Four:

Fill out the required information. As you are making edits, the buttons will appear in the Live Preview box at the top of the Page. These buttons are clickable so be sure to test them.

Title- text will appear next to buttons, typically “follow” but you can change to “Follow Me On Social” or something more personal.

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Follow Services: Choose which services you would like to include from the grey icons, we suggest Facebook Twitter and Pinterest as those are the sites we will be updating for your daily. Add these by clicking the green “+” that appears when hovering the icons.

Add *YOUR* Links:

Scroll to the bottom of the Page and input your links as needed. Do not input the full URL, put only what comes after the “.com/”

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To remove any services you do not want to include as buttons (Google+ for example comes prepopulated) scroll to the bottom of the Page and click the “x” on the right side.

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Step Five:

Choose your theme from the four available options. When you are finished be sure to save!

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Step Six:

Copy and paste the code into the backend of your website as described. You can get more assistance if needed in the links at the bottom of the Page.

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Instagram Basics for Real Estate Professionals

You’ve decided you’ve heard enough about this Instagram app and you’d like to give it a shot as a Marketing Strategy for your Business, but you have no idea where to get started. We can help!

The Lingo:

Profile- Each user has a profile which displays the photos that they post

Post- A photo put on Instagram by a user

Hashtag- Similar to Twitter, photos can be organized and searched according to hashtag

Double Tap- The action required to “Like” someone’s post, double tapping the Post marks the image or video as Liked by your profile

Tag- Can be used to mark other users in your photo, give someone credit in a caption, or to alert your friends in a comment thread

Explore- This section of Instagram will show you photos based on the things you most frequently like (double tap), if you’re liking photos of people in your client demographic this can be a great way to find more potential leads

Comment- It is important to interact with your fans, one way is by commenting on their photos, this leaves a small message from you under their photo

Direct Post- This is very similar to the Direct Message feature on Twitter, it sends a photo and a message privately to a specific user

Re-Gram: Reposting an Image or Video (usually done with a third party app) that has been posted by another user, when and if you Re-Gram be sure to always credit your source

Meme: A funny image, usually with text above or over it, many Real Estate Agents take advantage of Memes to show the more humorous sides of their personality with work-related, comical but appropriate memes

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Understanding Instagram:

Instagram is a Social Media Platform that focuses primarily on Photo and Video. A strong Instagram presence can strengthen brand recognition, cultivate an online following, and establish yourself as the go-to for Real Estate Information. For a Real Estate Professional, Instagram can be an invaluable way to share:

  • Listings
  • Interesting Parts of a Property (a garden or large closet)
  • Parks and Schools in your Active Area
  • Photos of your Active Area (landmarks and fun)
  • Photos and fun with your Agents (humanize your Agents by letting your fans get to know them)
  • Videos of your Listings
  • Advice and How to’s

While Instagram’s web-based platform has been severely improved since its inception (you can now like, comment, edit your profile, and more) you still cannot upload new photos and video to the platform.

In order to create an account as well as upload new photos and video, you will need to have the Mobile App.

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Hashtags on Instagram:

Hashtags do more than just sit at the bottom of each photo you post, they’re used to sort posts in searches as well as enhance the “Explore” section of Instagram. It is essential not just to use hashtags on all of your pictures, but to make sure that your hashtags are relevant and effective.

Some of the popular Real Estate Hashtags on Instagram are:

#RealEstate #Realtor #LuxuryRealEstate #RealEstateLife

If your photo or video is also related to a more fringe aspect of Real Estate you can include that as well:

#InteriorDesign #SplitLevelRanch #OceanView #SeaSide #MountainHome #Remodel #HomeFlip #Home

Take advantage of popular hashtags to bring more people over to your profile, for instance: #MotivationMonday or  #ThrowbackThursday

When using these popular hashtags be sure that you are putting your own personal flavor in each post rather than posting a photo or video that isn’t related to your industry.

A Real Estate Professional can use #MotivationMonday to make a statement that motivates Clients or Agents. Take a look at the below example:

insta#mondaymotivation copy

 

Interacting on Instagram:

Interacting with potential followers is an extremely effective way to grow your fan base on Instagram. Search for posts with hashtags relevant to your demographic and like and comment on the posts. Commenting something as simple as “Nice shot!” or “Love your profile!” tends to warrant a follow from the fan, whereas simply liking a post will not have the same effect.

Stay in touch with users once they do follow you. Be sure to scroll down your newsfeed, liking, commenting, and interacting with your followers. If you’re more friendly and active, you are more likely to maintain your follow numbers.

If you see a follower has an experience you can relate to or a question you can answer, be sure to lend a hand! Even if that person is not in the market for a home right now, you will be the person they think of when they eventually do need a Real Estate Professional.

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Popular Instagram Apps:

While Instagram does include a photo editor in the platform, sometimes the things you would like to accomplish are not available, or you would like to add a little something extra to your photo before posting. There are plenty of free and paid apps to accomplish things like creating collages, overlaying text or adding special effects to images. Here are a few examples:

Afterlight: A popular Photo Editing App including filters, frames and textures Click Here

Layout from Instagram:  Created by Instagram, this app allows users to include multiple photos in a collage as well as apply special effects to any image  Click Here

Quick: Easily overlay text on any image in your library Click Here

Facetune: Edit and Adjust lighting, red eye, or blemishes when posting a portrait of a Client, Agent, or yourself Click Here

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Remember:

Don’t be too much of an online Salesperson, Instagram Users are looking for interesting content and interesting personalities, use this platform to showcase your creative self!

Posting Listings and Mini-Tours are great methods of including sales material in your profile, but they shouldn’t be the only things you post.

Share client memories (is an anniversary of a sale coming up? Tag your past client in a #ThrowbackThursday post about the sale), show off your Market knowledge with small videos explaining Real Estate Industry terms, Mortgage Rates and more.

Be sure that you stay active, interact with followers and potential followers by liking and commenting, and don’t forget to follow back!

 

 

Getting Started With Twitter Ads

Twitter is a wonderful place to start conversations with colleagues and potential clients in real time, get some buzz out about a new listing, and share Real Estate knowledge with your followers. With Twitter ads you can set a target audience of people you would like to reach, get your tweets visible to a much wider audience, and set the budget that works for you.

*Remember, Twitter Ads are not free, and you will need a Twitter Account to use Twitter Ads*

Step One:

Go to https://ads.twitter.com/ and click on “Get Started

If you are not already logged into your Twitter account, you will be prompted to log in

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Step Two:

Once you have logged into your Twitter Account, you must choose your country and time zone

*You will not be able to change these settings later*

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Step Three:

Once you have set your country and time zone you will need to select your campaign objective. For the purpose of Real Estate we suggest “Website clicks or conversions” so that you can send potential clients over to your website or the site where you host your listings.

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Step Four:

You will be brought to a confirmation page, double check that you have chosen “Website clicks or conversions” and then click the button reading “Select and continue”

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Step Five:

You will now begin to customize your Ad Campaign. First choose a name for your campaign, this way if you make more in the future you will be able to distinguish between them.

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When you have finished, scroll down to then customize your audience. In this section you can get extremely specific, spend some time exploring the different options. Be sure at the bare minimum to select the geographic area you would like to target, as well as some keywords and interests.

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Once you have selected the correct demographic for your market, scroll down to set your budget.

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Once you have set your budget for the campaign, you must design the ad or “choose your creatives”. The ad will appear as a Tweet, you have the option to include an image as well as a headline.

I strongly suggest composing a new Tweet rather than selecting an already existing Tweet.

Make sure that your image is eye-catching and the website URL you enter is where you would like to direct clients who are viewing this ad.

Twitter will suggest that you create multiple ads for optimal performance, use this opportunity to test different images and see what draws the eye the most!

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Before hitting “Tweet (promoted only)” be sure to preview the ads you will be posting

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Step Six:

When you are satisfied with your ads, scroll to the top of the page and select “Launch

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Step Seven:

Enter your payment information and select “proceed to confirm”, confirm your payment method as well as your campaign details and start your campaign!

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How to Merge Facebook Pages

If you have accidentally created more than one Facebook Business Page, you can easily merge the two. Merging pages saves time by adding any fans who haven’t already liked one page, to the other, as well as combining information to make a fuller profile.

Remember:

Choose the page you would rather keep, we suggest the one (if either) that has more reviews, the most likes, check-in’s, and ratings. You will lose these items on the page you choose not to keep. If the pages do not have the same name, they may not be eligible to merge.

Step One:

Go to www.facebook.com and head over to your Business Page.

Locate and click “Settings” in the top right corner of the page.

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Step Two:

You will be brought to an Admin Panel, scroll to the bottom to locate “Merge Pages”

Click on ”Edit” to proceed

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Step Three:

The window will extend displaying the option to “Merge duplicate Pages”

Click “Merge duplicate Pages”

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Step Four:

A window will appear asking you to verify your Password before you proceed, enter your password and click “continue”.

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Step Five:

You will be brought to a page with two dropdown menus. *You must be an admin to both pages to merge them.*

In the first dropdown menu, select the page you wish to keep

In the second drop down menu, select the page you want merged.

Click “Merge Pages

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**Please Note** If you are successful, the above steps will complete the merging process. The merge will not be immediate and will take hours to a few days to finish. If you are unsuccessful in merging the pages a window will notify you, click contact support to figure out if your pages are not eligible to be merged.

Posting a Listing and Photos to Your Business Page

 

Social Media can be a wonderful place to display your listings to a wide market just by posting them to your Business Page. Facebook allows you to add images, plenty of text to describe the listing, and you can even share the post to your Personal Account once you are done to give it that extra boost.

Please note that you can follow these same steps to post a regular status update without pictures, just skip the photos steps. 

 

Before Starting:

Make sure you have all of the photos you would like to use saved to your computer in a location you can find. We suggest using .PNG files as they load quickly and clearly on Facebook.

If you are sharing a listing as a link from another webpage, please see this guide.

Step One:

Go to www.facebook.com and head to your Business Page.

Click into the dialogue box where it says “Write something…” and enter your desired text

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Step Two:

After entering your desired text, locate and click on the camera icon at the bottom of the post box

Upon clicking the camera icon, a menu will appear, select “Upload Photos/Video

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Step Three:

Upon clicking “Upload Photos/Video” a file window will appear, find and select all of the images you would like to include. You can of course choose more than one photo at a time.

Once you have selected all of the images you would like to include, hit “Publish”

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Step Four (Optional):

To give your listing front and center visibility on your page you can “Pin it to the Top” of the page.

We suggest pinning a different listing every week.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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You will be able to verify that the post is pinned by a small blue pin icon in the top right of the post box.

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To view the steps in action, please see our video:

How To Share A Facebook Post

You already spend time cultivating and writing out copy for your Facebook posts, why not give them an extra boost by sharing them between your various Pages and Profile. Sharing your post drives traffic, expands the audience by including your Personal Friends and than fans, and saves you time posting repeat info. This can be done for everyday posting, but for Real Estate Agents, is especially useful when it comes to posting listings or entire albums of photos. In this guide I will cover how to share information from your Business Page to your Personal Profile as well as sharing from the Personal Profile to the Business Page.

Business Page to Personal Profile Step One:

Head over to your Facebook Business Page, choose the post you would like to share.

Locate and click “Share” at the bottom of the post (highlighted in red in the below photo)

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Business Page to Personal Profile Step Two:

Upon clicking “Share” a pop up box will appear with multiple options, locate and choose “Share…

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Business Page to Personal Profile Step Three:

A pop up window will appear, be sure to include the original post, if there is any additional verbiage you would like to include, use the dialogue box that says “say something about this”

Check the drop down menu at the top of the pop up window, it will typically default to “Share on a Page you manage”, click the drop down menu and click “Share on your own Timeline” 

Click Post to share the post to your Personal Account’s timeline

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Personal Profile to Business Page Step One:

Head over to your Facebook Personal Profile, choose the post you would like to share.

Locate and click “Share” at the bottom of the post (highlighted in red in the below photo)

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Personal Profile to Business Page Step Two:

Upon clicking “Share” a pop up box will appear with multiple options, locate and choose “Share to a Page

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Personal Profile to Business Page Step Three:

A pop up window will appear, be sure to include the original post, if there is any additional verbiage you would like to include, use the dialogue box that says “say something about this”

Check at the top of the pop up window, there will be two drop down menus. In the first locate and select your Business Page, the second will auto-populate with that same Page, this is okay.

Click Post to share the post to your Business Page’s timeline.

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To view the steps in action, please see our video:

 

 

 

 

How to Change Your Twitter Account Email

It is vital to have email access to all of your addresses associated with your social media accounts, updates are sent from Twitter as well as follower notifications, list additions, and mentions or replies. Getting Email notifications sent to your computer or phone is an excellent way of monitoring activity on your accounts without having to physically log into each one every single day.

Here we will discuss how to change your Twitter Account Email Address in order to stay up to date and well informed.

 

Step One:

Log into your account at www.twitter.com, upon logging in you will be brought to your homepage. Locate and click your profile picture icon to the far right at the top of the page. (Highlighted in yellow in the photo below)

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Step Two:

Upon clicking the profile image icon a drop down menu will appear, locate and click “Settings and privacy”.

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Step Three:

After clicking “Settings and privacy”, you will be brought to an editing section. Locate “Email” under “Username” in the “Account” area. Highlight and remove the current email address.

Enter the new Email Address you would like to use, be sure to hit “Save” upon completion or your changes will not be saved.

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Step Four:

After hitting “Save Changes” you will be prompted to provide your password, enter your password in the dialogue box to save your changes.

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Step 5:

Please note that you must confirm your new Email Address following this or the changes will not be completed.

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How to Change Your Pinterest Account Email

It is extremely important to have email access to all of your addresses associated with your social media accounts, updates are sent from Pinterest as well as any invites to post to boards or notifications of pins to collaborative boards that you are a part of. Getting Email notifications sent to your computer or phone is an excellent way of monitoring activity on your accounts without having to physically log into each one every single day.

Here we will discuss how to change your Pinterest Account Email Address in order to stay up to date and well informed.

 

Step One:

Log into your account at www.pinterest.com, upon logging in you will be brought to your homepage. Locate and click the thumbnail image at the top right portion the page.

A dropdown menu will appear, locate and click on “My profile”.

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Step Two:

Once you are on your Profile locate and click the gear icon at the top left side of the page.

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Step Three:

After clicking the gear icon, you will be brought to an editing screen. Locate “Email Address” under “Business Account Basics”, highlight and remove the current email address.

Enter the new Email Address you would like to use, be sure to hit “Save” upon completion or your changes will not be saved.

Note that at this screen you can also change your Business Type, Contact name, Language, clear your Search history or Deactivate your Account.

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**Be sure to check your Email for a confirmation from Pinterest.**

 

How to Deactivate a Pinterest Account

As Pinterest functions much differently from a social media platform like Facebook, when you wish to deactivate an account you do not remove a Page, you must remove your whole account.

Please note that if you are trying to deactivate your account because you are changing the name of your company or making aesthetic changes there is no need to delete your account and start fresh, you can change your display names and make other physical changes. Here we will discuss how to completely delete or deactivate a Pinterest account.

Step One:

Head to www.pinterest.com and log into your account. Once logged in locate and click on the thumbnail image in the top right portion of the screen.

A dropdown menu will appear, click on “My profile”.

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Step Two:

Once you are on your Profile, locate and click on the gear icon in the top left portion of the page.

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Step Three:

You will be brought to an editing screen, at the bottom of “Account Basics”  locate and click “Deactivate Account”

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Step Four:

Upon clicking “Deactivate Account” a menu will pop up requesting that you state your reason for leaving. Select the appropriate reason for leaving or to keep it simple select “other”.

Please note that if you had created the wrong type of account, you can still change the account type without deleting by clicking “I want a business account”.

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Step Five:

Pinterest may request that you give them a few more details on why you are leaving, either skip this step or fill out the dialogue box.

A window will appear letting you know that your Account has been deactivated, but you can reactivate the account by logging in with your old email address and password.

Click “Okay”

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