Realtor online Marketing

How to Enable Reviews to your Facebook Business Page

For a Real Estate Professional maintaining positive feedback from your clients is essential, but so is displaying those testimonials to your hard work. Enabling Reviews on your Facebook Business Page allows happy clients to leave you a public review and star rating, and visitors will see your overall star rating and any public reviews while on your Page.

You can also choose to set up notifications so that you will be alerted any time a review is left to your Page. We recommend setting up this feature so that you can stay on top of all things displayed on your Page. Step by step instructions will be included.

 

Tips to Consider:

  • Only ask for reviews from clients/peers you have worked with or interacted with already
  • If you receive a fake or spam review report it immediately
  • If you are having a problem with reviews you can always turn the feature off
  • You will need to add a valid address to your Page to enable reviews

 

 

How to Enable Reviews on Your Page

Step 1)

In order to enable Reviews you will need to enter a valid Address to your Business Page. Don’t worry, if your address changes later you won’t lose your reviews.

Head over to your Business Page and click “About” in the Tabs list under your Profile Image.

Step 2)

In “About” click on “Edit Page Info”

Step 3)

A Window will appear where you can enter details about your Business, click on “Location”

Step 4)

In “Location” check the box “Has a street address” and input your valid address. If you would like to show a map and check-ins on your Page check the box under the map display.

Click “Save Changes” when finished.

Step 5)

Refresh the Page and check for the Reviews tab under your Profile Image.

If you do not see the Reviews tab, click into “Settings” at the top right side of the Page.

Step 6)

You will be brought to a General Settings Area, in the left column locate and click “Edit Page”.

Step 7)

Scroll down to see the tabs displayed on your Page and click “Add a tab”.

Step 8)

In the window locate “Reviews” and click “Add Tab” to the right. When you have finished close the window.

Step 9)

You will now see the “Reviews” tab listed, you may arrange your tabs in any order you like. We recommend keeping “Posts” at the top.

To remove a tab (if applicable), simply click into “Settings” and follow the on screen instructions.

 

 

 

How to Set Up Review Notifications on Your Page

Step 1)

Click on “Settings” in the top right corner of the Page.

Step 2)

In the left column, locate and click “Notifications”.

Step 3)

On the Notifications screen, locate “New Reviews” under “Edit your notification settings for”, here you can manage what notifications you receive on Facebook. You will notice “Turn on” or “Turn off” to the right. Turn on notifications as you see fit.

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

How to Create and Use Facebook Slideshows for Real Estate

As a Real Estate Agent you know the value of sharing your listings online- 92% of homebuyers use the internet as an information source. With Facebook’s massive Daily Active User base of over 1.2 billion people, the platform is an excellent place to display your listings to a large audience.

Sharing your listings and photos to your Facebook Business Page is a great start, but if you’d like to give your post that extra bit you can easily create a Facebook Slideshow right from your Page. A Facebook Slideshow is a series of up to 10 photos played in the video with a background music track. Users can use a Slideshow as a Facebook Ad, however you can also create a Slideshow and share it as a regular Facebook Post.

Feel free to get creative with your Slideshows! You can make them for any and everything, and they’re a simple way to create video straight on Facebook.

 

Here are some ideas for how to use Slideshows in Real Estate:

Listings: Share your listings a little more memorably. Arrange your favorite photos of your listing and add background music. You can’t add a text overlay in Facebook Slideshows, but you can always get around this by adding text to your images before uploading them to your Slideshow. Add facts about the listing on each photo for your viewers. When you post a Slideshow you also have the ability to “say something about this”, there you can add details about your listing if you’d like to stay away from a text overlay all together.

Open Houses / Events: Get the buzz going for your Open Houses and Events in advance on Facebook by creating a Slideshow with all the information needed and some relevant photos. For an Open House you can create an image with the Event details like time and date and follow it in the Slideshow with some photos of your listing. Canva is a great free image creation tool if you need to create an informative image for your Slideshow.

Educational: People in all stages of the Real Estate selling or buying process will follow your Business Page, you can show your knowledge of the industry and provide value to your followers by sharing informative and educational content from you personally to your Business Page. Think of an educational Slideshow as a PowerPoint that exists only in Facebook. Use an image creation program like Canva or Photoshop to create informative slides about everything from Home Staging to Home Inspections and more. If you’d rather share your educational content without worrying about creating images for slides, you can always go Live!

 

 

How to Get Started:

Step One)

Head over to your Facebook Business Page. Locate and click on “Share a Photo or Video” in the write something box.

Step Two)

In the pop up, select “Create Slideshow”

 

Step Three)

A window will appear, from this window you may create your Slideshow. First add your photos by clicking “Add Photos”.

Step Four)

You can select photos you have already shared from the labeled image galleries, or you can upload new files from your computer by clicking “Upload Photo”. You also have the option to take a photo with your computer’s camera by clicking “Take Photo”. When you have finished selecting the images you would like to include in your Slideshow click “Add Photos”.

Step Five)

If needed, you can rearrange the order in which the photos will display in your Slideshow by clicking, dragging, and dropping them in place on the bottom reel display.

Step Six)

Set the Aspect Ratio of your Slideshow. We suggest leaving it as it, but you do have the ability to change this if needed.

Set your Image Duration, this will be the same for every image in the slideshow. 3-5 seconds is good, if you have text on the images though set the length at 5 (as long as can be displayed).

Select your Transition, would you like a normal transition or a bit of a fade?

Step Seven)

At the top of the window locate and click “Music”. Here you may add background tunes to your Slideshow. You do have the ability to upload your own tracks, however Facebook provides plenty of sample music for you to choose from.

Scroll through, give them a listen and choose your favorite. The emojis at the top of the list of tracks are different categories. You can listen to a track by hovering over it to reveal the play button, and clicking play. To select a track simply click it (you do not need to click the upload button if you have selected a pre-existing Facebook track).

Step Eight)

When you are sure you’ve finished locate and click “Create Slideshow”.

In the window that appears add any text you would like to include where it says “Say something about this Slideshow…” when you have finished click “Publish”.

Posting the slideshow will take a moment and the post will not immediately appear on your Page. You will get a notification from Facebook once your Slideshow has successfully posted, typically this takes less than 5 minutes.

Introducing the Facebook Frame Studio

 

The Facebook vs. Snapchat war has gotten a little deeper. Frequent users of Snapchat may know that there has long been the option to submit and purchase your own branded Snapchat frames to be set by location and date. Community frames can be submitted for free while branded and specialty (Birthdays and Events) could be purchased.

Facebook has now released their own Frame Studio – and it’s free… for now.

While frames have been available on Stories for some time now, users can now create and submit their own frames for use in Facebook Stories/the Facebook App. These frames can then be set to only be available in a certain location, for a predetermined amount of time, or to people in any location at any time if your frame isn’t time sensitive or geo-specific. You can also use frames you create on your posts after they get approved (steps for this will be all the way at the bottom of the post).

If you’ve got a very active Facebook audience or are planning an event with high foot traffic, a frame could be the perfect way to make your name stand out and increase your brand visibility.

** To create a frame for Facebook you will need some design skills and access to a design program (like Photoshop). If you’re unsure about your ability to create a frame there is always the option to hire a professional designer (reach out to your Social Media Coordinator for a quote from Solved).

 

How to Use Frames for Real Estate

Networking Events: If you’re hosting an event it is a great idea to create your own Facebook frame, especially if you know the people attending will be tech savvy. If you’re attending an event, creating a Facebook frame could be a great way to stand out and let people know you’re there.

Open Houses: Have you been planning this Open House for a while now and you know you’ve got a pretty large prospective audience? Make a Facebook frame and encourage users to take photos of themselves/the property. You’ll get the extra boost from all of their friends viewing your frame and they’ll feel a little more at home.

Client Appreciation: Once you finally seal the deal on that home sale, make your clients a custom Facebook frame to show off their new dwelling and give yourself some credit.

 

How to Get Started

Step One:

You will need to create a design in an image creation software (like Photoshop). If you are unable to create a design you may need to hire a professional. Your design should be crisp, clear, and not too large. If your frame takes up too much of the photo space, people will be less likely to use it as their pictures will be disrupted. You can use your logo (only when publishing AS your Business Page), but we encourage incorporating your logo into something more unique to attract more users. If your logo is the only part of the design, your frame will most likely not be accepted by Facebook.

Step Two:

Once you have a design for your frame you can head over to the Facebook Camera effects platform and click “Create a Frame”.

 

Step Three:

Click “Get Started”

Step Four:

In the editing screen, click “Upload Art”. Select your design from the files on your computer and upload it. You can drag your design and adjust the dimensions on this screen. Check the two displays on the side to make sure your design falls where you want it to.

You may upload more than one file, so if your design stretches across the whole screen it will be easier to adjust for size by uploading separate files. Click “Next” when complete.

 Step Five:

Enter your Frame name, this will be used to keep track of your frames, make sure it is something more specific than “Frame 1”.

Select the owner of your Effect, if you’re creating a frame for Business reasons be sure to select your Business Page- you may not be able to promote your Business without making your Business Page the owner.

Schedule your frame. You can choose to make the frame active as soon as it is approved by Facebook, or set a specific time to display your frame.

Be sure to include keywords that are relevant to your frame. If it is for your Real Estate networking event called Real Estate Spring Fling, don’t use keyword “puppy pictures”.

Click “Next” when complete.

Step Six:

Review your frame one last time. Make sure that your frame appears exactly as you’d like before hitting “Submit” on the bottom right side of the window. If you’d rather save your design and come back later click “Save as draft” on the bottom left side of the window.

Step Seven:

Let people know about your frame! Facebook users are only able to use frames created by their friends or the Pages they follow (like). Make sure to share a post to Facebook letting your friends and followers know they can use your frame from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

If you’re at an event let attendees know that they can access your frame by liking your Page and then from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

We created the sample design below using Canva, an image is a great way to announce your frame to your Facebook network!

 

 

After Approval

 

Once your frame has been approved by Facebook you will be able to use the frame in your own posts and on photos you already have saved to your computer.

From desktop locate the “Write something…” box and the icons below, click the downward facing arrow that reads “See All” to reveal more option icons.

Locate and click on “Create a Post with Your Frame”

In the window, first select which of the frames you have created that you would like to use, then choose the photo. You can upload a photo from your computer by clicking “Upload Photo” or you can choose an existing photo by clicking “Use Existing”. When you have selected your photo you may then add text, say anything you would like about your frame or the photo you have used with your frame.

When you have finished your post click “Publish”.

 

When you have finished go check your Page to see that the post appears as desired.

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How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

Assigning and Removing Page Roles

Sometimes in a busy office, the job of posting listings to social media can be passed around from person to person. Perhaps you want all of your team to have access to the Page just in case, or maybe you’ve got to remove someone who was an Admin to the Page but no longer needs the designation- you can take care of all of this right from your computer. Too often we at Solved see businesses create new a Page without realizing the edits they desired could have been performed on their original Pages without losing the whole audience they’ve worked so hard to build. We’re here to help!

*Please note that to add and remove Admin’s to the Page you will yourself need to be an Admin (not an Editor or any other type of Page Role)

Page Role Types and What They Can Do:

Step 1) Head over to your Facebook Business Page. Locate and click on “Settings” in the top right portion of the Page.

Step 2) Locate and click on “Page Roles” on the left hand side of the screen.

You can jump to different sections of the Page Roles area by clicking the links at the top of the screen. If you would like to remove a user from your Page Roles, click “Existing Page Roles”. First we will cover assigning a new Page Role. For guidance on removal, see steps 7 and on.

Step 3) To Assign a Page Role, locate “Assign a new Page role” and click into the dialogue box.

Step 4) In the dialogue box, begin to type the Facebook Name of the person you would like to assign a Page Role.

Prior to doing so they may need to establish some sort of connection with you or the Page. You can do this by having them “Like” the Page, or by adding them as a Facebook friend.

You can also attempt to use their associated Facebook account email, however this method is not always reliable.

You should see their thumbnail pop up as you type the Facebook Name, when you do, click the person you are assigning a Page Role.

Step 5) When you have selected the appropriate user, locate the dropdown menu. It auto-poopulates with “Editor”. Click the dropdown menu and select the role type you desire.

Step 6) After selecting a Page Role, click “Add”.

Step 7) Alternatively, to remove someone who has a role on your Page. Look to the “Sections” area at the top of the screen. Find “Existing Page roles” and click “Jump to Section”.

Step 8) In the Existing Page roles area, locate the user you would like to edit or remove, and click “Edit” next to their name.

Step 9) In the “Edit” window, click the dropdown Page Role menu to change the users role and abilities. To remove the user from the Page entirely click “Remove”.

Step 10) If you are removing a user you will need to confirm. Admin. When you have finished, be sure to click “Save”.

Removing a Board from Your Pinterest Account

Perhaps you are moving locations and that local board is no longer relevant to your business, maybe you’re getting out of Residential and focusing only on Commercial Real Estate, so you don’t need that big board of Backyards. Whatever the reason, there may come a point where you would like to delete a board from your Pinterest Account. If you have created this board on your own Account, then you do have this ability.

While I would suggest attempting first to repurpose the board- can you perhaps rename it and salvage some of its use? If you find that this board is just no longer in line with your needs, you can see the steps below to remove your board.

There is also the chance you do not own this board. Are you a collaborator to any board? If so you will not have the ability to delete the board in full, however you can remove yourself as a collaborator and thus stop the board from appearing on your Pinterest Account. Scroll below “Deleting a Board on Your Account” for step by step instructions on removing yourself as a collaborator.

Deleting a Board on Your Account

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three)  While viewing your Profile, locate the board you would like to delete. Hover on the board and click “Edit”.

Step Four)  Please note that while in this window you can edit the board. If you would like to change the boards name or make it “secret” (visible only to you, the account owner) rather than delete the board entirely, you may do so here and click “Save”.

Step Five) If you are sure you would like to delete the board, locate and click on “Delete board”

Step Six)  When the window appears, click “Delete board”.

 


Removing Yourself as a Collaborator on Pinterest

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three) Locate the board you wish to remove from your Profile. You will know this is a collaborating board if there is a circle in the bottom.

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Step Four)  Locate your Profile on the list of collaborators, click on “Leave” to the right.

Step Five)  When the pop up window appears, click “Leave”.

Publishing Job Posts on Facebook

Typically when you think of a Job Posting site, Facebook is not the first place that comes to mind, however they hope to be- and it makes sense. Facebook is already the social media giant, with 1.23 billion daily active users on average so why not try to cultivate some job applications there?

With this new feature you can. Pages will now have the ability to post Job Listings and receive applications from potential candidates. Applications will be sent by Facebook via Messenger, and will come pre-populated with the applying user’s Facebook information, however they can alter and update it as needed.

In a competitive and slightly unexpected move, these posts are free for employers to publish and there is no limit to how many posts a Page can have. This feature will be part of your “Write Something” box, and will slowly roll out to the U.S. and Canada so if you don’t see the feature just yet don’t panic.

 

How to Get Started

Step One: Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”.

Step Two: Clicking “See All” should reveal more options, locate and click on “Publish a Job Post”

Step Three: In the pop up window you will be able to include all necessary information for your Job Post as well as a Live Preview.

Be sure to fill out all information and make your post eye catching. The image will default to your Cover Photo however you may want to pick something that will stand out more to someone searching for a job.

Step Four: When you have finished click “Publish Job Post”. A window will appear letting you know your post has been approved and that it will appear on Facebook.

Step Five: Your Job post will appear on your Pages Timeline.

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

New Features Added to Facebook Video

Video on Facebook has become more popular than ever and its popularity just keeps getting amplified. The Facebook Newsfeed algorithm is already geared to favor videos heavily. Given the success Facebook has seen with video, they’ve decided to make some changes to the features.

We have long been in favor of using video in your Real Estate Marketing, but as Facebook brings on more and more improvements, it is imperative to adopt video into your Marketing Strategy.

Auto-playing Sound

You may have noticed when scrolling through your Facebook Newsfeed that while videos will auto-play as you pass them, the sound remains off. After some positive testing, Facebook decided to pull the trigger on auto-playing sound as well. If your devices sound is already turned off, there’s no need to worry. Videos will not start to play sound automatically when a devices sound is turned off, however Facebook was sure to include the option to turn off auto-playing sounds just in case you’re still hesitant.

What does this mean for Real Estate: When you share a video to your fans, the sound will automatically play and you can draw them in this way. Be sure to start your videos off confidently and try to entice them in the first sentence to keep listening and watching. Think of the beginning of your videos as an introductory paragraph to an essay- the more interesting the first lines, the more likely your viewer is to finish consuming your content.

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Vertical Video and Uninterrupted Viewing:

We know that more and more Users are surfing Facebook via their Mobile Devices, and so Facebook loves Mobile optimization. Vertical videos have now been optimized for Mobile devices, giving viewers a larger preview as well as full screen vertical viewing.

But for Users who are in the mood to multitask, not only are viewers able to keep watching a video in the bottom of the app screen as they scroll through Facebook, they can now continue watching that video outside of the app all together. So far only Android devices can watch outside of the app, but fingers crossed this changes soon!

What does this mean for Real Estate: This means more video views and more videos completed. Now that viewers can even continue outside of the app and as they scroll through their Timelines you will have more time to get your statement across. Full screen Mobile viewing means that any vertical videos you share are now bigger and easier for Users to view. Any details that may have been neglected due to small size are now on full view- this could be extremely useful if you use text overlay in your videos.

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Facebook Video for TV app:

Facebook announced a Facebook video app that can be used first on Apple TV, Amazon Fire TV, and Samsung Smart TV with more options to come in the future. This app will make it possible for Facebook Users to watch videos they’ve saved for later, videos their friends or Pages they follow have shared, live video, and the global top videos. Since the app has not yet rolled out we don’t know what the interface will look like, but we’re excited none the less.

What does this mean for Real Estate: Expanding on the idea that bigger is better, Users will now be able to watch any videos you post to your Page on their compatible TV’s. Big screens mean a better view of details in the video and more viewing options will mean higher view rates across the board. Having the option to sit and watch Facebook videos on your TV could mean more completed views and more Users getting sucked into a video watching loop. Publish content regularly, not just your Listings but also Real Estate tips and advice- give your viewers content to consume and as long as your Page has an active audience they will consume it.

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Read more about video changes in the Facebook Newsroom- Click Here