real estate facebook

Publishing Job Posts on Facebook

Typically when you think of a Job Posting site, Facebook is not the first place that comes to mind, however they hope to be- and it makes sense. Facebook is already the social media giant, with 1.23 billion daily active users on average so why not try to cultivate some job applications there?

With this new feature you can. Pages will now have the ability to post Job Listings and receive applications from potential candidates. Applications will be sent by Facebook via Messenger, and will come pre-populated with the applying user’s Facebook information, however they can alter and update it as needed.

In a competitive and slightly unexpected move, these posts are free for employers to publish and there is no limit to how many posts a Page can have. This feature will be part of your “Write Something” box, and will slowly roll out to the U.S. and Canada so if you don’t see the feature just yet don’t panic.

 

How to Get Started

Step One: Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”.

Step Two: Clicking “See All” should reveal more options, locate and click on “Publish a Job Post”

Step Three: In the pop up window you will be able to include all necessary information for your Job Post as well as a Live Preview.

Be sure to fill out all information and make your post eye catching. The image will default to your Cover Photo however you may want to pick something that will stand out more to someone searching for a job.

Step Four: When you have finished click “Publish Job Post”. A window will appear letting you know your post has been approved and that it will appear on Facebook.

Step Five: Your Job post will appear on your Pages Timeline.

Why Should Your Social Be Mobile Friendly?

Facebook reported over One Billion Mobile Daily Active Users for December 2016 and this number is only expected to rise. Thus far, there has been a 21% increase year over year in Mobile users. This means that there is a significant portion of your Facebook audience that exclusively accesses Facebook via their Mobile devices, in fact over 55% of Facebook users ONLY log in via Mobile. First impressions are important and you want your Facebook Business Page to appear professional, neat, and optimized for all users- not just your Desktop followers.

If you have ever used Facebook on your Mobile device you may have noticed that Business Pages and Profiles display a little differently on your phone than they do on your computer. For starters, late last year Facebook added Call to Action buttons to the top of Business Pages. These include the options of Sign Up, Call Now, Send Message, Send Email, Book Now, Watch Video, and many more. With a professional looking Facebook Business Page you should certainly take advantage of this feature, especially if you’re trying to focus on those Mobile Users.

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In the Mobile display, the Call to Action button is large and displayed front and center on your Business Page. Users already on their phones can easily place calls or move on to your website to schedule an appointment via this button. Time spent consuming digital material on Mobile is now significantly more than time spent on Desktop in the United States. 42% of the total hours of average digital media consumption are spent on Desktop while 51% is spent on Mobile screens. Open your business up to these hours of use by optimizing for Mobile.ctadisplaymobile-copy

In addition to missing out on a prime location for your Call to Action button, if your Page has not been optimized for Mobile the graphics on your Business Page may be cut off or cropped wrong on Mobile devices even though they look perfect on your computer. Please see the below examples:

     (Desktop)

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(Mobile without Optimization)

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(Mobile with Optimization)

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This difference in display is due to the change in dimensions for Facebook Cover Photos, on Desktop the optimal size is 828×315, however on Mobile the optimal size is 828×462 with the area visible on Desktop centered. Professional photos and graphics are really the way to go when it comes to your Facebook Business Page. Save yourself the frustration of trying to figure out the exact placement and design of your Cover Photo, and get that professional look right away.

Five new Facebook profiles are created every second, you want not only to access all of these users, but to also stand out from the crowd. If you are creating the Cover Photo yourself, you will want to keep your design simple with minimal text, bearing in mind that any contact information can be added to and displayed on your Facebook Page. You don’t want to weigh down your Cover Photo with too much information, be sure to keep it short, sweet, and to the point.

The most recent round of aesthetic changes to Facebook Pages can even affect your Profile Photo. Minimum dimensions of a Profile Photo are 180×180, however the optimal display will be 360×360 using a .PNG file rather than a .JPEG. This difference can result in your logo appearing cropped short, too small, or not loading at all.

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Every day 90% of Facebook’s Active Users access Facebook through Mobile, and over 55% of users ONLY ever access Facebook via the Mobile app. If your Business Page is not fully optimized for Mobile and Desktop users, you could be missing out on a significant portion of Facebook’s Daily Active Users, and most importantly you could be missing out on a lead.

 

Bonus Optimization Tips:

You’ll want to include your Phone Number and Address on your Business Page, not only will this help you appear in search results on Facebook, but adding the address helps Google pay more attention to and index your Page in local search results.

Do not leave your “About” section blank, you have the option to include a short and long description of your services. Make sure to complete both.

Use consistent branding, stick to the same logo, similar visuals and language on all of your sites and platforms to avoid any consumer confusion. For example, you don’t want to be using an outdated logo as your Profile Photo just in case someone searches you, sees the old logo, and thinks that Page is for a different company than the one their looking for all because of outdated information.

Facebook Notes and How to Use Them

Have you ever noticed the Notes section while scrolling through a Business Page or a friends Personal Account on Facebook? When Notes first launched they were a way to share simple text updates in long form with your friends and network, just this year Facebook has released some improvements. Users can now add a cover image to the individual note, include hyperlinks, tag People, Pages, and Groups, and a whole lot more. Think of Facebook Notes as a Facebook based blog.

I would not suggest everyone using Facebook as their only blog, but if you are most active on Facebook and have a large following it could be even more beneficial than having your own Page on a blogging site. Remember though, when people read your “blog” posts as Facebook notes, it is Facebook getting the website hit rather than your own site.

When published, a Note will appear in your follower’s timelines and they can be shared and commented on just like a regular Post. Use Notes to write a quick summary of a recently posted Blog entry, announce congratulations for clients with new homes, share in-depth details of your new listing, answer your most frequently asked questions- get creative and take advantage of Facebook Notes!

*Please note that if you do not yet have the new “Write Something” box, you may be temporarily unable to access Notes*

Step One                                                                                                  

Head over to www.Facebook.com and log into your Account. Go to your Business Page.

Locate the “Write a note” icon in the new “Write Something” box.

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Step Two

Click the “Write a note” icon and an editing window will appear. At the top of the window add your Cover Photo (dimensions: 1200 x 445px).

Add a Title to your note and then add your body text at “Write something”.

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Step Three

Clicking into “Write something” will bring up more options for formatting your note.

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The + button on the left will reveal the options to include a photo or embedded link, the button to the right will reveal multiple formatting options including; Header1, Header2, bullet or numbered lists, quotes and links.

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To format your text with italics and more, first type out your sentence, then highlight the word you wish to format and select your option from the pop up window that appears.

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Step Four

Once you have finished scroll to the bottom and click “Publish”. If you would like to finish your note later simply click “Save”, and if you are unsatisfied and would like to start again, simply click “Delete”.

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Creating an Email Template (in MailChimp)

An Email Marketing Campaign is an inexpensive and relatively simple method of gaining exposure for a Real Estate Professional. One could send a monthly newsletter with tips and tricks for potential clients, listings, and more!

With advances in Email Marketing technology, you no longer need to know how to write in code to create an aesthetically pleasing and useful Email, using a service such as MailJet, Constant Contact, or MailChimp. Here I will display how to create a template using MailChimp.

 

Step One:

Log into your MailChimp Account, you will be brought to the dashboard.

At the top left side of the Page, locate and click on “Templates”

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Step Two:

Once brought to the Templates Page, locate and click the grey button reading “Create Template” on the right side of the Page.

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Step Three:

You will be brought to a template gallery to choose the style of your Email. You can choose to design your own with basic, code your own, or work off of a preexisting theme. Here we will work with basic using the 1 Column template.

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Step Four:

Once you have selected your template you can begin adding, removing, and rearranging content within the content blocks. The content blocks are on the right side of the screen and include items such as: Text, Social Share, Video, Button, and more.

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Step Five: Text Content Blocks:

Click the content blocks to edit them, upon clicking a Text window will appear on the right side of the Page. Remove the existing text and enter your text or content here.

 

Very similar to a standard word processing program (like Microsoft Word) the Text Style, Size, Color, etc buttons are at the top of the Text window.

You can put Images in the Text Box using the Image icon, or give them their own content block using an Image block.

*Remember* you must fill out or remove ALL preexisting sections, do not leave the original template text anywhere in the template.

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*Tip: Do not use shortened links when putting a URL in the email template. Instead type the text you would like to appear (i.e.: Click Here), highlight the text, click the link icon in the toolbar at the top of the text window, paste your link in the dialogue box that appears.

 

Step Six: Image Content Blocks:

Click the image content block to reveal an Image Upload window on the right side of the Page.

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Click Browse to be brought to your MailChimp Image Gallery, select your image from the gallery or Upload a new one. When choosing an Image from the Gallery be sure to click “Select”.

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To upload a new Image, click the grey Upload button on the top right portion of the Gallery Page. Or upload from Flickr or Giphy using the Upload from URL button in light grey.

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Step Seven:

 

Once you have entered all the necessary Text and Images into your template, you can make aesthetic adjustments.

Break up your newsletter some by adding a divider content block, use an appropriate and matching color scheme, make sure all links work and that everything is properly spelled.

 

Be sure to add links to your Social Media at the bottom of the email, in the 1 Column template the Social Share buttons are already at the bottom of the template, make sure to edit them to include YOUR links.

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Be sure to save your template before closing out of the window. You can test your template by clicking “Preview and Test” in the top right portion of the screen, a dropdown menu will appear with the option to Preview or to Send a Test, I always recommend sending a test email prior to actually sending out your Newsletter.

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