live video

Using Video in your Social Media Strategy

In the last year on Social Media, the use of video has increased substantially. Early adopters and now all marketers are pushing for the use of video in a Social Media Strategy- if you’re going to be online, you should be on camera too.

On Facebook, video receives 135% more organic reach than a Facebook Photo, and there are estimates that videos will account for 80% of all consumer internet traffic by 2020. With so many platforms and options for producing and sharing video content it’s no wonder that video popularity is expanding.

Just in case you thought the focus on Mobile Friendly Pages and sites was overmore than 50% of videos watched online are watched using a mobile device.

 

Here are some important facts to consider:

  • 4x the number of consumers said that they would prefer to watch a video about a product or service than to read about it.
  • Facebook users spend 3x more time watching Facebook Live videos than regular Videos.
  • Facebook is quickly becoming TV’s biggest competitor as people spend more and more time on the social network, take advantage of that audience and get your content out there to be seen!

 

What Types of Video and Where?

Real Estate Professionals on Social Media have no shortage of platforms and video types to choose from. While video content is likely to outperform other content types on all channels, we heavily suggest using Facebook. If you have a large and active follower base on another platform like Twitter or Instagram you can of course post your content there, but Facebook has already cemented their position as the Social Media giant so your videos are most likely to get the most reach there.

Live Video: On Facebook, Twitter, and Instagram users have the ability to go Live and broadcast video to their followers in real time.

Instagram Live videos are only available for viewing as they are being broadcast and do not save to the platform, users do have the ability to save the videos to their phones however just in case you’d like to upload the file on another platform at a later date.

Twitter Live video is powered by Periscope, and while being broadcast is viewable by Twitter users and users on Periscope. When a user goes Live, the broadcast is automatically sent out as a Tweet and once the video is concluded the Tweet with the live broadcast will stay up, however users also have the ability to save the live video to their device.

Facebook Live videos are not only favored in the Newsfeed algorithm, but the numbers would suggest they’re favored by Facebook audiences as well. Facebook Live videos appear on the Newsfeed for fans, friends, and followers as a video is being broadcast, but they also remain as a post once the broadcast has concluded.  For how to steps and inspiration see our blog post.

Live Video

Record Your Own Video: Recording your own video and uploading it to YouTube (then everywhere else) is increasingly easy in our tech-heavy world. As high quality cameras become increasingly more affordable, it seems video editing programs are even getting more user-friendly. There is a built in video editor right on YouTube, but most computers also come with a standard video editing program that should be all you need to make great Real Estate content.

ownvideo

Use a Video Service or App: Using a video service or App can be an easy way to upgrade your video content. Keep in mind that most video services will charge a monthly or per video rate, one we have used before is GoAnimate. GoAnimate allows users to create simple animated videos from their pre-existing content with user input text. Think of GoAnimate as a sort of slideshow where you can edit the slides to be specific to your business.

There are also Apps that will allow you to create short videos from video or photo files straight from your Mobile device. Ripl will allow users to add text and motion to image files which you can then share directly to your Social Media. Ripl videos are much smaller (think GIFs) but they’re easy to make and extremely aesthetically pleasing.

We are not affiliated with either company and cannot provide support for either product/service, however we have utilized their services in the past.

Ripl

 

Getting Started with Video:

Write out a plan of action for your video before getting started. Preparation can save you from mistakes, especially when going Live.

  • Set a goal for your video

In an optimal situation what will this video provide for its viewers? What will it provide for you or your company?

Example: “This video will provide viewers with information on Reverse Mortgages, it will serve to show myself/my company are knowledgeable and will attract leads.”

 

  • Choose your platform and video type

Decide where your video will be hosted. You can create a video using a service, or create one at home and upload it to YouTube before sharing it to all of your Social Media accounts. You can also go Live from Facebook, Twitter, or Instagram.

 

  • Write a script

Even if you are going Live, you want to prepare a script. Make sure your subject is something you are knowledgeable on, and that your script is colloquial and easy to read. If you are going Live rather than recording your own video yourself or using a service, you may need to go off script from time to time, but having a plan or outline in place will save any embarrassing Live moments.

 

  • If you’re going Live, give your fans some notice

Since Live video is so popular (especially on Facebook), as long as you have an active audience to your Page, you will probably at least have a small group of viewers watching your Live video, but if you give your followers a little notice you can increase your numbers. Make up a quick graphic with Canva or Ripl for a clean professional heads up.

 

  • Share your video and stay up to date on comments

If you’ve created the video yourself and uploaded the file to YouTube, be sure to share your video on all of your Social Media accounts. You may get comments or questions on your video after you have shared it to your Social Media platforms (especially Live video), make sure you stay on top of these comments and provide answers to any questions within a reasonable amount of time. There is nothing worse than a lead slipping away due to slow or no response.

New Instagram Stories Features, and How to Use Them for Real Estate

Back in August of 2016, Instagram introduced Stories- a photo sharing feature inside of the app that functions very similar to your Snapchat Story. Users share photos and videos to their Stories and the content is only available for 24 hours. As more users give in and embrace Stories, Instagram has let out a few more features. Here is how you can use those features for Real Estate.

Live Video on Stories:  

Users sharing to Stories have always had the ability to include photo and video, however now users can officially go live using IG Stories. The broadcasts can only last up to an hour, and will disappear from the app when finished, creating a sense of urgency and intimacy around the live feed. While you are live, viewers can like and comment as much as they need and you can even pin a specific comment to the screen for everyone to see. The Instagram Stories Live feature has already rolled out across the United States and is on it’s way to international reach.

How to use it for Real Estate:

Much like Facebook Live, live Instagram Stories can be an excellent way to give a virtual tour to your followers, hold a question and answer session about a topic or property, and share industry knowledge with your fans. Remember that for Instagram Stories you will only have an hour and your videos will not save to the app, make sure you’re not spending too much time on these videos but instead use this tool to make your network feel appreciated and included as well as a way to save yourself valuable time. Be sure to give all your followers advance notice that you will be going live by sharing a photo or a story beforehand. In live video you will have the option to mention specific users and link back to their account on screen, using this feature tie in any other industry experts you may work with or if your office is active on Social Media, tag them as well.

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See More Links:

Currently only available to verified accounts, “See More” links at the bottom of stories will allow viewers to click on to more information regarding the video they are watching. While this feature is still in its test mode and being used to promote music, movies, and more, once released to the general public it will be an invaluable resource to Real Estate Professionals.

How to use it for Real Estate:

You may already be using Instagram Stories to share photo and video of your listings, but with the “See More” links you will be able to link to the listing itself in the bottom of your post. You can also share any blog posts, instructional videos, your website, home evaluation and more. Think of Stories as a way to create mini commercials for yourself and get creative with them! The example below could show an agent explaining benefits of Home Inspection while the “See More” link redirects to a blog post on the same topic.

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How are you using Instagram Stories to promote your Real Estate business?