Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event


How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

New Instagram Stories Features, and How to Use Them for Real Estate

Back in August of 2016, Instagram introduced Stories- a photo sharing feature inside of the app that functions very similar to your Snapchat Story. Users share photos and videos to their Stories and the content is only available for 24 hours. As more users give in and embrace Stories, Instagram has let out a few more features. Here is how you can use those features for Real Estate.

Live Video on Stories:  

Users sharing to Stories have always had the ability to include photo and video, however now users can officially go live using IG Stories. The broadcasts can only last up to an hour, and will disappear from the app when finished, creating a sense of urgency and intimacy around the live feed. While you are live, viewers can like and comment as much as they need and you can even pin a specific comment to the screen for everyone to see. The Instagram Stories Live feature has already rolled out across the United States and is on it’s way to international reach.

How to use it for Real Estate:

Much like Facebook Live, live Instagram Stories can be an excellent way to give a virtual tour to your followers, hold a question and answer session about a topic or property, and share industry knowledge with your fans. Remember that for Instagram Stories you will only have an hour and your videos will not save to the app, make sure you’re not spending too much time on these videos but instead use this tool to make your network feel appreciated and included as well as a way to save yourself valuable time. Be sure to give all your followers advance notice that you will be going live by sharing a photo or a story beforehand. In live video you will have the option to mention specific users and link back to their account on screen, using this feature tie in any other industry experts you may work with or if your office is active on Social Media, tag them as well.


See More Links:

Currently only available to verified accounts, “See More” links at the bottom of stories will allow viewers to click on to more information regarding the video they are watching. While this feature is still in its test mode and being used to promote music, movies, and more, once released to the general public it will be an invaluable resource to Real Estate Professionals.

How to use it for Real Estate:

You may already be using Instagram Stories to share photo and video of your listings, but with the “See More” links you will be able to link to the listing itself in the bottom of your post. You can also share any blog posts, instructional videos, your website, home evaluation and more. Think of Stories as a way to create mini commercials for yourself and get creative with them! The example below could show an agent explaining benefits of Home Inspection while the “See More” link redirects to a blog post on the same topic.



How are you using Instagram Stories to promote your Real Estate business?

Instagram Basics for Real Estate Professionals

You’ve decided you’ve heard enough about this Instagram app and you’d like to give it a shot as a Marketing Strategy for your Business, but you have no idea where to get started. We can help!

The Lingo:

Profile- Each user has a profile which displays the photos that they post

Post- A photo put on Instagram by a user

Hashtag- Similar to Twitter, photos can be organized and searched according to hashtag

Double Tap- The action required to “Like” someone’s post, double tapping the Post marks the image or video as Liked by your profile

Tag- Can be used to mark other users in your photo, give someone credit in a caption, or to alert your friends in a comment thread

Explore- This section of Instagram will show you photos based on the things you most frequently like (double tap), if you’re liking photos of people in your client demographic this can be a great way to find more potential leads

Comment- It is important to interact with your fans, one way is by commenting on their photos, this leaves a small message from you under their photo

Direct Post- This is very similar to the Direct Message feature on Twitter, it sends a photo and a message privately to a specific user

Re-Gram: Reposting an Image or Video (usually done with a third party app) that has been posted by another user, when and if you Re-Gram be sure to always credit your source

Meme: A funny image, usually with text above or over it, many Real Estate Agents take advantage of Memes to show the more humorous sides of their personality with work-related, comical but appropriate memes



Understanding Instagram:

Instagram is a Social Media Platform that focuses primarily on Photo and Video. A strong Instagram presence can strengthen brand recognition, cultivate an online following, and establish yourself as the go-to for Real Estate Information. For a Real Estate Professional, Instagram can be an invaluable way to share:

  • Listings
  • Interesting Parts of a Property (a garden or large closet)
  • Parks and Schools in your Active Area
  • Photos of your Active Area (landmarks and fun)
  • Photos and fun with your Agents (humanize your Agents by letting your fans get to know them)
  • Videos of your Listings
  • Advice and How to’s

While Instagram’s web-based platform has been severely improved since its inception (you can now like, comment, edit your profile, and more) you still cannot upload new photos and video to the platform.

In order to create an account as well as upload new photos and video, you will need to have the Mobile App.



Hashtags on Instagram:

Hashtags do more than just sit at the bottom of each photo you post, they’re used to sort posts in searches as well as enhance the “Explore” section of Instagram. It is essential not just to use hashtags on all of your pictures, but to make sure that your hashtags are relevant and effective.

Some of the popular Real Estate Hashtags on Instagram are:

#RealEstate #Realtor #LuxuryRealEstate #RealEstateLife

If your photo or video is also related to a more fringe aspect of Real Estate you can include that as well:

#InteriorDesign #SplitLevelRanch #OceanView #SeaSide #MountainHome #Remodel #HomeFlip #Home

Take advantage of popular hashtags to bring more people over to your profile, for instance: #MotivationMonday or  #ThrowbackThursday

When using these popular hashtags be sure that you are putting your own personal flavor in each post rather than posting a photo or video that isn’t related to your industry.

A Real Estate Professional can use #MotivationMonday to make a statement that motivates Clients or Agents. Take a look at the below example:

insta#mondaymotivation copy


Interacting on Instagram:

Interacting with potential followers is an extremely effective way to grow your fan base on Instagram. Search for posts with hashtags relevant to your demographic and like and comment on the posts. Commenting something as simple as “Nice shot!” or “Love your profile!” tends to warrant a follow from the fan, whereas simply liking a post will not have the same effect.

Stay in touch with users once they do follow you. Be sure to scroll down your newsfeed, liking, commenting, and interacting with your followers. If you’re more friendly and active, you are more likely to maintain your follow numbers.

If you see a follower has an experience you can relate to or a question you can answer, be sure to lend a hand! Even if that person is not in the market for a home right now, you will be the person they think of when they eventually do need a Real Estate Professional.


Popular Instagram Apps:

While Instagram does include a photo editor in the platform, sometimes the things you would like to accomplish are not available, or you would like to add a little something extra to your photo before posting. There are plenty of free and paid apps to accomplish things like creating collages, overlaying text or adding special effects to images. Here are a few examples:

Afterlight: A popular Photo Editing App including filters, frames and textures Click Here

Layout from Instagram:  Created by Instagram, this app allows users to include multiple photos in a collage as well as apply special effects to any image  Click Here

Quick: Easily overlay text on any image in your library Click Here

Facetune: Edit and Adjust lighting, red eye, or blemishes when posting a portrait of a Client, Agent, or yourself Click Here



Don’t be too much of an online Salesperson, Instagram Users are looking for interesting content and interesting personalities, use this platform to showcase your creative self!

Posting Listings and Mini-Tours are great methods of including sales material in your profile, but they shouldn’t be the only things you post.

Share client memories (is an anniversary of a sale coming up? Tag your past client in a #ThrowbackThursday post about the sale), show off your Market knowledge with small videos explaining Real Estate Industry terms, Mortgage Rates and more.

Be sure that you stay active, interact with followers and potential followers by liking and commenting, and don’t forget to follow back!