Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event


How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

How to use hashtags

Hashtags are mainly used on Twitter, but can also be used on Facebook. When using a hashtag you use the number symbol (#). 

First Log in to your Twitter, Facebook, or both. 


Step 1- In the top middle of your Twitter account you will see an area to compose and post a status. (circled in red) 


The section where it says “What’s happening?” is where you will post an update with a hashtag. When choosing a hashtag you want to make sure it is relevant to the content you are posting as well as a popularly used. If you are posting about buying a home you can have a few different hashtags. For example if you’re a Long Island Real Estate Professional your hashtags might look similar to these:



  • You cannot put punctuation or spaces in a hashtag
  • Search for trending hashtags and tweet accordingly, but do not use hashtags that are irrelevant to your post
  • Get a schedule in place with trending tags such as #MondayMotivation or create your own catchy hashtags like #LovelyListings
  • You can hashtag your brand to make all of your posts easily searchable for example #REMAX or #SuzzieSells

After choosing your hashtags the final step is to click Tweet.




*Post AS your Facebook Business Page rather than on it.* If you are unsure how to do so see this guide – bit.ly/PostASPageNotON

Step 1- In the middle right hand side your account you will see where you would post a status.


The section where it says “What’s on your mind?” is where you will post a status with hashtags. I will be using the same hashtags that I used for Twitter.

Capture-listings-fb copy

You can let friends and followers know what you’re up to, when you’ve got new Listings, or when you’re having an Open House!

After choosing your hashtags the final step is to click Post.