Facebook

How to Remove Other User’s Posts ON Your Business Page

 

Every once in a while someone may post a comment to your Business Page that does not belong there. Maybe this person thought they were commenting on your Personal Account and didn’t realize, maybe this person got hacked or was posting Spam- whatever the reason it’s good to know how to remove these posts.

In this blog post we will review how to remove other User’s posts ON your Page, if you are looking to remove a post made AS your Page, please see this guide.

Step One)

Log in at Facebook.com and head over to your Business Page. Look at the right hand side of the Page as you scroll down, past the “Apps” and “Upcoming Events” sections you should see a section called “Visitor Posts”.

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 Step Two)

Click on “Visitor Posts” and a window will pop up displaying the posts to your Page. Locate the post you would like to remove, then click the downward facing arrow in the top right corner of the post.

Select “Delete from Page”.

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Step Three)

Confirm that you would like to delete the post. If you feel this User may continue to post inappropriately you can ban them by selecting Delete and Ban.

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Facebook Notes and How to Use Them

Have you ever noticed the Notes section while scrolling through a Business Page or a friends Personal Account on Facebook? When Notes first launched they were a way to share simple text updates in long form with your friends and network, just this year Facebook has released some improvements. Users can now add a cover image to the individual note, include hyperlinks, tag People, Pages, and Groups, and a whole lot more. Think of Facebook Notes as a Facebook based blog.

I would not suggest everyone using Facebook as their only blog, but if you are most active on Facebook and have a large following it could be even more beneficial than having your own Page on a blogging site. Remember though, when people read your “blog” posts as Facebook notes, it is Facebook getting the website hit rather than your own site.

When published, a Note will appear in your follower’s timelines and they can be shared and commented on just like a regular Post. Use Notes to write a quick summary of a recently posted Blog entry, announce congratulations for clients with new homes, share in-depth details of your new listing, answer your most frequently asked questions- get creative and take advantage of Facebook Notes!

*Please note that if you do not yet have the new “Write Something” box, you may be temporarily unable to access Notes*

Step One                                                                                                  

Head over to www.Facebook.com and log into your Account. Go to your Business Page.

Locate the “Write a note” icon in the new “Write Something” box.

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Step Two

Click the “Write a note” icon and an editing window will appear. At the top of the window add your Cover Photo (dimensions: 1200 x 445px).

Add a Title to your note and then add your body text at “Write something”.

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Step Three

Clicking into “Write something” will bring up more options for formatting your note.

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The + button on the left will reveal the options to include a photo or embedded link, the button to the right will reveal multiple formatting options including; Header1, Header2, bullet or numbered lists, quotes and links.

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To format your text with italics and more, first type out your sentence, then highlight the word you wish to format and select your option from the pop up window that appears.

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Step Four

Once you have finished scroll to the bottom and click “Publish”. If you would like to finish your note later simply click “Save”, and if you are unsatisfied and would like to start again, simply click “Delete”.

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Creating a Facebook Canvas for Your Listing

Facebook’s Mobile Daily Active User base continues to grow each year with the most recent numbers being reported at 1.09 billion per day on average for September 2016. With such a large segment of Facebook using the site solely on their phones, it could be extremely beneficial to offer a post that is specifically geared for Mobile Users.

Last February Facebook introduced Canvas a full screen experience that can be created on a desktop but is only view-able by mobile users. Canvases can include photo carousels, call to action buttons, photo, embedded video, and text. A Canvas can be used as a Facebook Ad or just as a Facebook Post. Due to the immersive style of the Canvas and the heavy visual component, it is a great way to bring your listings to life for your mobile network.

Tips Before Getting Started:

  • Gather all display information you will need for the listing
  • Gather all images and/or videos together- homes, logos, etc
  • Make sure all images and videos are clear and crisp

 

Step One:

Log into www.facebook.com and head to your Facebook Business Page. Once at the Page look to the dialogue box, locate and click the Photo/Video icon.

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Step Two:

Upon clicking a menu will appear, locate and click on Create a Canvas

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The option will appear to select a canvas, click on the + to the right hand side

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Step Three:

Upon clicking a page will appear with the option to Get started with Start with a tour, Open a blank canvas, or Download a layout or to Get Help with Tips and Best Practices and Examples.

Feel free to explore here as much as you like, check examples for inspiration, see if there is a layout you already like. Today we will be starting with a blank canvas so when you are done exploring, locate and click on Open blank canvas.

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A window will appear with the different content blocking options, Button, Carousel, Photo, Text Block, Video, and Header. Select the one you wish to start with and click ok, we will begin with a Header.

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Step Four:

Once you have clicked on Header a design window will appear. Select the color theme you would prefer and then upload the photo you would like to use as your header image. As you are adding to your Canvas, look to the right to see a preview.

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Step Five:

Add your next content block by clicking 7 in the top left of the design window, we are going to add a Text Block.

Step Six:

Once you have selected the Text Block option, a dialogue window will appear. Enter all relevant introductory information you wish to share (we will put photos below) in this box.

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Step Seven:

Now that your text and logo have been added, if you have a video to include you may put it below.  Click 9in the top left of the design window and then select Video, if you do not have a video to include skip ahead to the next step. Once you have clicked on Video an upload window will appear, please note that you cannot use a video link you must have the video saved to your computer to include it in the Canvas. You can choose whether to fit the video by width or height, this is an aesthetic decision but I typically prefer the fit to width option. Once successfully uploaded, the video will appear in the preview window to the right.

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Step Eight:

Even if there is no video you definitely want to be sure that you are sharing quality, clear images of your Listings. Home seekers are more likely to view a home after they see it online first, this ensures both you and the potential client that they are in fact interested in the property at least aesthetically. The more information you provide, the better chances you will have of targeting just the right person.

Again to add another component locate and click on 11 in the top left of the design window and then select Carousel, if you have more than one image to display you can place them here in a photo carousel which users can swipe through rather than scroll down.

Choose the layout of your images, again I will be using fit to width, this option will allow you to make each of the uploaded images a link rather than just an image.

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Notice the numbers at the top left of the upload box, if you would like to include more than 2 images simply click the + to add more.

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Locate and click on the Upload Image button to add photos to your carousel. Be sure to include a link with each picture. You can use the online listing, your website, landing page, a virtual business card, or the site that works best for you.

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Step Nine:

For our final component we are going to add a Call to Action button to the Canvas. To begin, locate and click 15 in the top left of the design window and then select Button. Once the Button window has appeared you may edit the text in the dialogue box. Below the dialogue box be sure to add the link you believe would be most beneficial. You can change the design of the button using the option below the link box.

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Step Ten:

Once you have completed your Canvas, locate and click Save in the top right portion of the screen

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As soon as your Canvas has saved, click on Finish

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*PLEASE NOTE* Once you have finished a Canvas you cannot change it, review your Canvas now to be sure it is exactly as you wish it to appear. Add more components if you feel they would be beneficial to your Canvas. If there is a component you would like to remove locate and click the three dots and select delete.  19 If you would like to move the component up or down, use the arrow keys to the left.

Once you are sure your Canvas is perfect, click finish

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Step Eleven: 

Your Canvas may not initially appear with a cover image, be sure to click Upload Image and add a cover photo. You may include any text you see fit to go along with you Canvas post. When you are done click Publish

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Make sure to check Facebook from your Mobile Device to be sure that the Canvas is exactly as you imagined, remember Canvas is only for mobile and will not be view-able from a desktop or laptop.

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Facebook Announces Facebook at Work

 

Social Media giant Facebook recently announced their new B2B social network geared at companies called Facebook at Work. While many offices have a “No Social Media” policy during work hours, Facebook aims to change that rejection into a full on embrace. So far Facebook at Work is just in Beta mode and not open to the public. Curious parties can complete a form registering interest with Facebook.

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What do we know so far?

  • Facebook at Work will be completely separate from your regular Personal Facebook account as well as your Business Page. When signing up with Facebook at Work users will need to create an entirely new account, this should quell some sure to come concerns about mixing personal and office life.
  • Rather than send out a Friend Request to connect with someone, users on Facebook at Work will have a “Follow” button. This follow is instant and does not require waiting for approval from the followed party.
  • Facebook at work will have “Groups” these groups can be public or private and can be used to differentiate departments, teams, or any distinguishing factor. In these groups users can post comments and share information with each other in one place.
  • The interface will be extremely similar to the Facebook we are all familiar with in that users can post updates, share photos and videos, and communicate with each other as usual.
  • Messenger will be included and is capable of file sharing, group chat, video chat, media sharing, and automated link embedding
  • There is currently an iOS app available for download (please note that without a Facebook at Work account you will not be able to log in) and an Android app is in the works
  • Facebook at Work will not be a free service.

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Can we use Facebook at Work for Real Estate?

Facebook at Work will be a valuable tool for many companies, however it will not be necessary for all. Large companies with an extensive employee database may find Facebook at Work to be the unifier they have been waiting for, as will some companies that lack a physical office location or have teams stretched over various regions, however smaller companies with an office of employees who see one another daily may not reap the same benefits.

If you do work with a large company, or if you are part of a team of Real Estate Professionals who do not operate out of a central office location Facebook at Work’s features could truly facilitate in-office communication. With Facebook at Work, users can create Events and invite other employees, group conversations can take place over Messenger, and important information that every employee needs can be distributed by one person with the touch of one button via an update, rather than sending out tedious emails or text messages. Facebook aims to erase your need for any competitive services by including every feature a company may need. Click here to learn more about Facebook at Work.

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3 More Tips to Boost Audience Engagement

You have already sent out your Email Template to all of your email contacts, and your Pages have been receiving relevant daily content, but you would like to interact even further with your audience on Facebook. No need to worry! Here are 3 more ways you can easily boost your engagement on Facebook!

 

 1) Create Events, and share them regularly

A Facebook Event is a calendar-like invitation created by a Facebook user that can be either public or private and is sent to other Facebook users to inform and remind them of the date, time, and details of an actual live or virtual event. Sharing your upcoming Open House as an Event is a great way to let followers know what you have to offer and when. If you’re going to have a Live Video Event, one way to let your network know in advance is to create a Facebook Event. For more information on how to create an Event, click here. If you would like ideas on how to use FB Live Video for Real Estate, click here.

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2) Include your Social Media on all other marketing

Now that you have Social Media Pages set up and being posted to regularly, you’ll need to be sure that all of your marketing includes your Social Media. Be sure to have Social Media Call to Action Icons installed on your website and in your email signature. We also strongly suggest having links to your Social Media listed on your Business Card. Make sure to shorten your Facebook Business Page link by creating an @Username. For a step by step guide on how to install Social Media CTA’s on Your Website, click here. To learn more about Social Media CTA’s in your email signature, click here. For more information on how to change your Facebook @Username, click here.

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3) Post images when you update

Users are three times more likely to read your post if there are images included, post quality photos of your Listings, Office, and Agents if applicable. When the opportunity presents itself, ask happy clients for a photo in front of their new home and share these to your Pages. Be sure to ask clients if they would like to be tagged, and always ask before putting someone’s photo online. While you are on your Page posting eye-catching images, make sure that your Banner Image and Profile Picture are crisp, cropped well, and aesthetically pleasing. If you would like more information on how to post a listing with photos, click here. For a step by step guide on how to change your Profile Picture, click here.

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Video Technology and Real Estate Marketing

Marketing experts across the board are championing video content as the new wave of content marketing, video content gets 1200% more shares than text and photo content combined, adding a video to your website can increase the chance of a front page google result by up to 53 times, and video ads have an average CTR of 1.84%, the highest of all digital ad formats. The numbers show that creating and sharing video content is a worthwhile investment for any Real Estate Professional. With all of the video technology readily available, there is no shortage of creative ways to create or purchase great video content.


Snap Inc.’s Spectacles

Just this week Snap Inc. (formerly known as Snapchat) announced plans to release their first piece of hardware. Spectacles. Similar to Google Glass, the sunglasses will contain a camera and are able to shoot ten second videos in a circular format. These circular videos can be viewed in landscape or portrait mode only on Snapchat (of course once the snaps are saved to your account you can easily save them to the camera roll on your phone). We’re still waiting for more details such as a release date, but the sunglasses will be priced at an affordable $129 and charge while in their case. Snap Inc.’s Spectacles will be a more trendy, efficient way to shoot first person perspective videos and post them directly to your Snapchat memories.

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What does this mean for Real Estate? There are already a number of marketing experts who would suggest that Real Estate Professionals get started with Snapchat to reach out to the younger generation of potential clients. With Spectacles, a Real Estate Professional can easily record shots of each room in a new listing, Brokers can introduce new Agents to their Social Media network with quick hello videos, and you can share useful tips and tricks to your network.

 

Apps and Tools You Can Use Now

There are a plethora of good video creating and editing apps and tools that will allow you to create amazing content for your Real Estate marketing strategy. We strongly suggest sharing your listings in video format in addition to tips and tricks and live question and answer sessions. Here are 3 tools that will help you get started creating your own videos for Real Estate:

iMovie – A classic, this Apple Essential allows users to create slideshows out of images or capture and edit video. Users can seamlessly transition from static image to motion picture, add captions, narration, titles, and filters.

Roofshoot– This app is made specifically for Real Estate professionals and functions as both a video creation tool and a social media network. Agents can create and post video with music, narration, and gorgeous transitions, while potential clients can search through the videos and profiles to find the home or agent that best suits their needs. While this app is still currently in BETA mode, you can participate in the BETA program by signing up for free on their website.

Facebook Slideshow – These Slideshows are advertisements specifically formatted for Facebook and Instagram. Users create the advertisement with an existing video or photos, they can choose audio for the background and insert a text overlay. Facebook Ad’s are a paid feature and you will need to set a budget and enter your payment information to create the videos. As an added benefit of using video content in your Social Media Marketing strategy, Facebook recently made algorithm changes that move video content to the top of the queue.

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Drones

A well done drone camera shot looks not only extremely professional, but they can leave viewers with a strong sense of satisfaction, which can be effective considering that positive emotions created by watching video can impact viewers buying decisions. Drones are capable of taking dramatic shots from angles and altitudes we could previously only imagine without a helicopter and the budget to rent one. Be creative with your drone use, discuss any interesting history of the home and the surrounding area as well as any interesting local features. It can be beneficial to include a few shots of the neighborhood so that viewers can get a feel for your home as the full package. Allowing viewers the ability to picture themselves in the home with context is an extremely powerful tool. Add professional voice tracks, music, and text overlays to transform your virtual tour into a gorgeous visual story.

While drones are becoming increasingly more affordable due to popularity and are relatively easy to operate, many Real Estate Professionals are opting to hire a photographer to take their drone shots for them. Operating a drone requires a remote pilot certificate with a sUAS rating from the FAA (Federal Aviation Administration). The FAA estimates that this license will only cost about $150, however it does require that the operator take a knowledge test every 2 years to remain certified.

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Always Get Creative

Set yourself apart from the rest not only by having excellent video content, but by showcasing your unique perspective, knowledge, and professionalism in each video you post. Whether you are using Facebook Live Video, a drone camera video, Snapchat, or a simple video you have put together yourself – always get creative. Here are some ideas you can use to make your videos stand out:

  • Humor – make sure your videos are still professional, but it is a good idea to make a joke every once in a while. The right funny video has viral properties- people will want to share the laugh with their friends and they will remember the positive feeling they got from your video when they see your brand.
  • History and Facts – share great local hang outs, give local businesses shout outs (you can arrange for mutual social media shout outs if you are friendly with the owners), and share your neighborhoods unique history with your network. Allow prospective buyers to get a full image of your area in a way that only a local expert like yourself can provide.
  • Take Risks – one LA REALTOR ® has seen incredible results from his cinematic listing “dramas”. Film Student turned Real Estate Professional Ben Bacal creates short films that take place on the properties he is selling, and the results couldn’t be more impressive. The films are shot in such a way that the viewer is enthralled by the video, but the home is always the real star. Ben took his distinguishing experience in the film industry and applied it rather successfully to his Real Estate videos. What training do you have that can help you create more gripping videos?

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Adding A Facebook Business Page @Username

The Facebook @Username is the name that will appear directly in the link to your Business Page. It should be optimized to be easily searchable, related to your unique branding, and if possible it should match your other Social Media Usernames. You will not be able to add an @Username, and you may not see the option to do so until your Page has reached at least 25 likes.

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While the Facebook @Username is not a new feature, it is now being displayed directly under the Profile Image as part of the recent Facebook Business Page Update.

Before changing your Facebook @Username, here are a few things to consider:

  • If you already have a Username and wish to change it, you can do so in the “About” section of your Page.
  • The @Username must not already be in use by another Page
  • Alphanumeric characters or a period only, however please note that a period will not be considered part of the Username, so “Smith54” and “Smith.54” are the same name
  • You must be an Admin to the Page to change an @Username
  • There is an alternate method to adding an @Username, if you do not see the prompt under your profile image check out the other method at the bottom of this post

 

Step One:

Head over to your Facebook Business Page and locate the @Username under your Profile Image. If you have not yet created a Username you will see “Create Page @Username”, however if your Page already has a Username, it will appear here. If you already have an @Username but wish to change it please go to the “About” Section of your Page (located under the @Username) and make changes under “Username”

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Step Two:

Click “Create Page @Username”, upon clicking a window will appear. Enter the Username you would like for your Page and select “Create Username”.

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If the @Username you have entered is available, a confirmation window will appear. If the name is not available you will need to enter a new Username.

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Alternate Step One: 

If you are unable to locate the @Username under your Profile Image, you can still add one in the “About” section of your Page.

Head over to your Business Page, locate and click on “About”.

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Alternate Step Two: 

You will be brought to an “About” section, locate the “Username” tab. Hover over the tab and click “Edit”.

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Alternate Step Three: 

An editing window will appear, enter your desired @Username and click “Create Username”.

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If your @Username is available and the adjustment is successful a confirmation window will appear.

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Adding a Social Media CTA to Your Website

 

In this age every legitimate business needs a website, a central online location to display all of your information and ways to contact you. Including Social Media Icons on your website is an essential part of growing your Social Media network and boosting client confidence when they look at the site.

More than on a static website, Social Media allows a Real Estate Professional to put that personal touch in each post. Share your unique perspective with website visitors as well by including Call to Action icons on the website.

Not all websites are created through the same means, and because of that please take your specific needs into consideration:

  • If you use a drag and drop creator like Wix or Foursquare to create your website, there should be a Social Media section in the site creator that will allow you to add the URL’s to your Social Media Pages to the site.

 

  • If you need to create the code by hand for the website, but do not know how to code yourself, use a free service to create code for Social Media Icons and then paste the code into the backend of your website. You can use sites like AddThis, NiftyButtons or SimpleSharingButtons. For this example we will use AddThis.

 

  • If you have a web developer you can send them the code you have created to implement, or have them write icons in by hand for you.

 

Using AddThis to create “follow” buttons that redirect to your Social Media Accounts.

Step One:

Create an AddThis account, I signed up using Facebook rather than enter my information manually.

If you already have an AddThis account, log in and click “Follow Buttons”

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Step Two:

Click “Go To Dashboard”

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Step Three:

Choose “Header Follow Buttons” for floating buttons that will appear at the top of your site

Or choose “Inline Follow Buttons” to add buttons to the footer or sidebar of your site

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Step Four:

Fill out the required information. As you are making edits, the buttons will appear in the Live Preview box at the top of the Page. These buttons are clickable so be sure to test them.

Title- text will appear next to buttons, typically “follow” but you can change to “Follow Me On Social” or something more personal.

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Follow Services: Choose which services you would like to include from the grey icons, we suggest Facebook Twitter and Pinterest as those are the sites we will be updating for your daily. Add these by clicking the green “+” that appears when hovering the icons.

Add *YOUR* Links:

Scroll to the bottom of the Page and input your links as needed. Do not input the full URL, put only what comes after the “.com/”

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To remove any services you do not want to include as buttons (Google+ for example comes prepopulated) scroll to the bottom of the Page and click the “x” on the right side.

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Step Five:

Choose your theme from the four available options. When you are finished be sure to save!

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Step Six:

Copy and paste the code into the backend of your website as described. You can get more assistance if needed in the links at the bottom of the Page.

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A New Look For Facebook Business Pages

Facebook recently rolled out a new look for Business Pages.

What’s different:

The Banner is now free of any buttons that used to take away from the aesthetic, and the Profile Image is off to the left hand side freeing up even more Cover Photo space.

In Addition, the Page Navigator that used to be somewhat hidden in the mass of buttons along the Cover Photo now has a Prime location on the left side of the Page directly under the Profile Image.

Users might be lost when looking for iFrame tabs, but there’s no need to worry- they’ve just moved to the right side of the Page.

 

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What Should You Update:

  • Make sure your Cover Photo hasn’t been affected and is still full visible. If your Cover Photo creatively relied on the location of buttons and the Profile Image, you may need to adjust.

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  • Check that your Call to Action is accurate, if you have yet to fill out your CTA be sure to do so as the feature is now much more prominently displayed

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  • As tabs are now more visible on the Page, make sure that all of yours are filled out and up to date, put tabs you would prefer people visit higher up on the list. Adjust this by clicking “manage tabs” when looking at the list of tabs.
  • The “Promote” button has moved to the bottom of the tabs list

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Creating an Email Template (in MailChimp)

An Email Marketing Campaign is an inexpensive and relatively simple method of gaining exposure for a Real Estate Professional. One could send a monthly newsletter with tips and tricks for potential clients, listings, and more!

With advances in Email Marketing technology, you no longer need to know how to write in code to create an aesthetically pleasing and useful Email, using a service such as MailJet, Constant Contact, or MailChimp. Here I will display how to create a template using MailChimp.

 

Step One:

Log into your MailChimp Account, you will be brought to the dashboard.

At the top left side of the Page, locate and click on “Templates”

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Step Two:

Once brought to the Templates Page, locate and click the grey button reading “Create Template” on the right side of the Page.

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Step Three:

You will be brought to a template gallery to choose the style of your Email. You can choose to design your own with basic, code your own, or work off of a preexisting theme. Here we will work with basic using the 1 Column template.

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Step Four:

Once you have selected your template you can begin adding, removing, and rearranging content within the content blocks. The content blocks are on the right side of the screen and include items such as: Text, Social Share, Video, Button, and more.

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Step Five: Text Content Blocks:

Click the content blocks to edit them, upon clicking a Text window will appear on the right side of the Page. Remove the existing text and enter your text or content here.

 

Very similar to a standard word processing program (like Microsoft Word) the Text Style, Size, Color, etc buttons are at the top of the Text window.

You can put Images in the Text Box using the Image icon, or give them their own content block using an Image block.

*Remember* you must fill out or remove ALL preexisting sections, do not leave the original template text anywhere in the template.

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*Tip: Do not use shortened links when putting a URL in the email template. Instead type the text you would like to appear (i.e.: Click Here), highlight the text, click the link icon in the toolbar at the top of the text window, paste your link in the dialogue box that appears.

 

Step Six: Image Content Blocks:

Click the image content block to reveal an Image Upload window on the right side of the Page.

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Click Browse to be brought to your MailChimp Image Gallery, select your image from the gallery or Upload a new one. When choosing an Image from the Gallery be sure to click “Select”.

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To upload a new Image, click the grey Upload button on the top right portion of the Gallery Page. Or upload from Flickr or Giphy using the Upload from URL button in light grey.

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Step Seven:

 

Once you have entered all the necessary Text and Images into your template, you can make aesthetic adjustments.

Break up your newsletter some by adding a divider content block, use an appropriate and matching color scheme, make sure all links work and that everything is properly spelled.

 

Be sure to add links to your Social Media at the bottom of the email, in the 1 Column template the Social Share buttons are already at the bottom of the template, make sure to edit them to include YOUR links.

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Be sure to save your template before closing out of the window. You can test your template by clicking “Preview and Test” in the top right portion of the screen, a dropdown menu will appear with the option to Preview or to Send a Test, I always recommend sending a test email prior to actually sending out your Newsletter.

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