Facebook

How to Set a Messenger Greeting for a Facebook Page

Facebook Messenger is a great place to make first contact with your Facebook connections. Contact via Messenger only requires that a User send you a Message from your Page, so if they have not yet gotten your number or email a User can easily reach out to you for any information they may need.

It is important that you are at least responsive and frequently check your Facebook Messages, however you can also proactively set a Messenger greeting for your Page. This customized greeting will only appear the first time the User begins a conversation, and will appear before any messages are sent.  The greeting will appear regardless of whether messages are sent from the website or Messenger App.

 

Tips and Tricks:

  • Facebook will automatically create a standard greeting on your behalf, you may change this
  • You can include contact info, but don’t waste your character count on more than one contact
  • You have a character limit of 160, keep greetings short and to sweet

 

Greeting Templates: feel free to use these templates as a starting point for your greeting, the color text is representative of automated personalisation available in the greeting.

  • Hi [Person’s first name]! We look forward to helping you with all of your Real Estate needs. If your concern is urgent, please call me at [Your phone number].

 

  • Hello and Welcome! I would be happy to help with any Real Estate concerns, so send your questions my way. My listings can be viewed on my website [Your website].

 

  • Greetings [Person’s first name]! As a Real Estate Agent in beautiful (your area), I would love to answer any questions you may have about property in our area.

 

How to Get Started:

Step 1)

Head over to your Facebook Business Page, locate and click “Settings” at the top of your Page.

Step 2)

Locate and click “Messaging” on the left side of the screen.

Step 3)

Scroll down to locate “Show a Messenger Greeting”, switch to “Yes”.

Step 4)

Facebook will set a standard greeting automatically (shown in blue), to change this locate and click “Change” under “Yes”.

You will only have 160 characters to use in your Messenger greeting. You can add personalisation by clicking “Add Personalisation” at the bottom and selecting your option from the drop down menu.

In your greeting you can include the User’s first name, last name, full name, your website URL, or your phone number. We suggest using the User’s first name and including one piece of contact information. Remember your contact info is also on your Page and hopefully your Website.

Step 5)

When you have finished creating your greeting click “Save”.

How to Post on Facebook in Multiple Languages

For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).

Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.

 

Step One)

Head over to your Business Page, locate and click Settings at the top of the Page.

 

Step Two)

In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.

Step Three)

Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.

Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages. 

Step Four)

Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.

Step Five)

Write the post in the “Write Something” box. Write your post in your default language.

Step Six)

Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.

The text will auto populate, you may need to edit the translation for spelling or grammar.

Step Seven)

If you would like to add another language repeat step six.

Step Eight)

When you have finished click Publish to share your post.

*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.

Introducing the Facebook Frame Studio

 

The Facebook vs. Snapchat war has gotten a little deeper. Frequent users of Snapchat may know that there has long been the option to submit and purchase your own branded Snapchat frames to be set by location and date. Community frames can be submitted for free while branded and specialty (Birthdays and Events) could be purchased.

Facebook has now released their own Frame Studio – and it’s free… for now.

While frames have been available on Stories for some time now, users can now create and submit their own frames for use in Facebook Stories/the Facebook App. These frames can then be set to only be available in a certain location, for a predetermined amount of time, or to people in any location at any time if your frame isn’t time sensitive or geo-specific. You can also use frames you create on your posts after they get approved (steps for this will be all the way at the bottom of the post).

If you’ve got a very active Facebook audience or are planning an event with high foot traffic, a frame could be the perfect way to make your name stand out and increase your brand visibility.

** To create a frame for Facebook you will need some design skills and access to a design program (like Photoshop). If you’re unsure about your ability to create a frame there is always the option to hire a professional designer (reach out to your Social Media Coordinator for a quote from Solved).

 

How to Use Frames for Real Estate

Networking Events: If you’re hosting an event it is a great idea to create your own Facebook frame, especially if you know the people attending will be tech savvy. If you’re attending an event, creating a Facebook frame could be a great way to stand out and let people know you’re there.

Open Houses: Have you been planning this Open House for a while now and you know you’ve got a pretty large prospective audience? Make a Facebook frame and encourage users to take photos of themselves/the property. You’ll get the extra boost from all of their friends viewing your frame and they’ll feel a little more at home.

Client Appreciation: Once you finally seal the deal on that home sale, make your clients a custom Facebook frame to show off their new dwelling and give yourself some credit.

 

How to Get Started

Step One:

You will need to create a design in an image creation software (like Photoshop). If you are unable to create a design you may need to hire a professional. Your design should be crisp, clear, and not too large. If your frame takes up too much of the photo space, people will be less likely to use it as their pictures will be disrupted. You can use your logo (only when publishing AS your Business Page), but we encourage incorporating your logo into something more unique to attract more users. If your logo is the only part of the design, your frame will most likely not be accepted by Facebook.

Step Two:

Once you have a design for your frame you can head over to the Facebook Camera effects platform and click “Create a Frame”.

 

Step Three:

Click “Get Started”

Step Four:

In the editing screen, click “Upload Art”. Select your design from the files on your computer and upload it. You can drag your design and adjust the dimensions on this screen. Check the two displays on the side to make sure your design falls where you want it to.

You may upload more than one file, so if your design stretches across the whole screen it will be easier to adjust for size by uploading separate files. Click “Next” when complete.

 Step Five:

Enter your Frame name, this will be used to keep track of your frames, make sure it is something more specific than “Frame 1”.

Select the owner of your Effect, if you’re creating a frame for Business reasons be sure to select your Business Page- you may not be able to promote your Business without making your Business Page the owner.

Schedule your frame. You can choose to make the frame active as soon as it is approved by Facebook, or set a specific time to display your frame.

Be sure to include keywords that are relevant to your frame. If it is for your Real Estate networking event called Real Estate Spring Fling, don’t use keyword “puppy pictures”.

Click “Next” when complete.

Step Six:

Review your frame one last time. Make sure that your frame appears exactly as you’d like before hitting “Submit” on the bottom right side of the window. If you’d rather save your design and come back later click “Save as draft” on the bottom left side of the window.

Step Seven:

Let people know about your frame! Facebook users are only able to use frames created by their friends or the Pages they follow (like). Make sure to share a post to Facebook letting your friends and followers know they can use your frame from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

If you’re at an event let attendees know that they can access your frame by liking your Page and then from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

We created the sample design below using Canva, an image is a great way to announce your frame to your Facebook network!

 

 

After Approval

 

Once your frame has been approved by Facebook you will be able to use the frame in your own posts and on photos you already have saved to your computer.

From desktop locate the “Write something…” box and the icons below, click the downward facing arrow that reads “See All” to reveal more option icons.

Locate and click on “Create a Post with Your Frame”

In the window, first select which of the frames you have created that you would like to use, then choose the photo. You can upload a photo from your computer by clicking “Upload Photo” or you can choose an existing photo by clicking “Use Existing”. When you have selected your photo you may then add text, say anything you would like about your frame or the photo you have used with your frame.

When you have finished your post click “Publish”.

 

When you have finished go check your Page to see that the post appears as desired.

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Using Video in your Social Media Strategy

In the last year on Social Media, the use of video has increased substantially. Early adopters and now all marketers are pushing for the use of video in a Social Media Strategy- if you’re going to be online, you should be on camera too.

On Facebook, video receives 135% more organic reach than a Facebook Photo, and there are estimates that videos will account for 80% of all consumer internet traffic by 2020. With so many platforms and options for producing and sharing video content it’s no wonder that video popularity is expanding.

Just in case you thought the focus on Mobile Friendly Pages and sites was overmore than 50% of videos watched online are watched using a mobile device.

 

Here are some important facts to consider:

  • 4x the number of consumers said that they would prefer to watch a video about a product or service than to read about it.
  • Facebook users spend 3x more time watching Facebook Live videos than regular Videos.
  • Facebook is quickly becoming TV’s biggest competitor as people spend more and more time on the social network, take advantage of that audience and get your content out there to be seen!

 

What Types of Video and Where?

Real Estate Professionals on Social Media have no shortage of platforms and video types to choose from. While video content is likely to outperform other content types on all channels, we heavily suggest using Facebook. If you have a large and active follower base on another platform like Twitter or Instagram you can of course post your content there, but Facebook has already cemented their position as the Social Media giant so your videos are most likely to get the most reach there.

Live Video: On Facebook, Twitter, and Instagram users have the ability to go Live and broadcast video to their followers in real time.

Instagram Live videos are only available for viewing as they are being broadcast and do not save to the platform, users do have the ability to save the videos to their phones however just in case you’d like to upload the file on another platform at a later date.

Twitter Live video is powered by Periscope, and while being broadcast is viewable by Twitter users and users on Periscope. When a user goes Live, the broadcast is automatically sent out as a Tweet and once the video is concluded the Tweet with the live broadcast will stay up, however users also have the ability to save the live video to their device.

Facebook Live videos are not only favored in the Newsfeed algorithm, but the numbers would suggest they’re favored by Facebook audiences as well. Facebook Live videos appear on the Newsfeed for fans, friends, and followers as a video is being broadcast, but they also remain as a post once the broadcast has concluded.  For how to steps and inspiration see our blog post.

Live Video

Record Your Own Video: Recording your own video and uploading it to YouTube (then everywhere else) is increasingly easy in our tech-heavy world. As high quality cameras become increasingly more affordable, it seems video editing programs are even getting more user-friendly. There is a built in video editor right on YouTube, but most computers also come with a standard video editing program that should be all you need to make great Real Estate content.

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Use a Video Service or App: Using a video service or App can be an easy way to upgrade your video content. Keep in mind that most video services will charge a monthly or per video rate, one we have used before is GoAnimate. GoAnimate allows users to create simple animated videos from their pre-existing content with user input text. Think of GoAnimate as a sort of slideshow where you can edit the slides to be specific to your business.

There are also Apps that will allow you to create short videos from video or photo files straight from your Mobile device. Ripl will allow users to add text and motion to image files which you can then share directly to your Social Media. Ripl videos are much smaller (think GIFs) but they’re easy to make and extremely aesthetically pleasing.

We are not affiliated with either company and cannot provide support for either product/service, however we have utilized their services in the past.

Ripl

 

Getting Started with Video:

Write out a plan of action for your video before getting started. Preparation can save you from mistakes, especially when going Live.

  • Set a goal for your video

In an optimal situation what will this video provide for its viewers? What will it provide for you or your company?

Example: “This video will provide viewers with information on Reverse Mortgages, it will serve to show myself/my company are knowledgeable and will attract leads.”

 

  • Choose your platform and video type

Decide where your video will be hosted. You can create a video using a service, or create one at home and upload it to YouTube before sharing it to all of your Social Media accounts. You can also go Live from Facebook, Twitter, or Instagram.

 

  • Write a script

Even if you are going Live, you want to prepare a script. Make sure your subject is something you are knowledgeable on, and that your script is colloquial and easy to read. If you are going Live rather than recording your own video yourself or using a service, you may need to go off script from time to time, but having a plan or outline in place will save any embarrassing Live moments.

 

  • If you’re going Live, give your fans some notice

Since Live video is so popular (especially on Facebook), as long as you have an active audience to your Page, you will probably at least have a small group of viewers watching your Live video, but if you give your followers a little notice you can increase your numbers. Make up a quick graphic with Canva or Ripl for a clean professional heads up.

 

  • Share your video and stay up to date on comments

If you’ve created the video yourself and uploaded the file to YouTube, be sure to share your video on all of your Social Media accounts. You may get comments or questions on your video after you have shared it to your Social Media platforms (especially Live video), make sure you stay on top of these comments and provide answers to any questions within a reasonable amount of time. There is nothing worse than a lead slipping away due to slow or no response.

Sharing a Link on Your Facebook Business Page

As an active member of the Facebook Community, you may have to share a link on your Page every once in a while. Maybe you have a video on YouTube or on your Website, perhaps you would like to share a listing from the MLS- whatever the link may be you can certainly share it with your Facebook fans.

 

Step 1) Make sure you have the link you would like to share on hand, I usually leave the page open in another window while I log into Facebook. Copy the link to the webpage, you can do this by highlighting the URL in your search bar and typing “Control” (or Command) and “C”.

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Step 2) Open Facebook and head over to your Facebook Business Page. Once on your Page locate the “Write something” box.

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Step 3) Click into the box where it says “Write something…” and paste your link. You can paste by typing “Control” (or Command) and “V”.  You should notice that a link preview will start to automatically load below.

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Step 4) Once the link preview fully loads, you can delete the link text from the dialogue box and type anything you would like instead.

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Step 5) You can further edit your link preview. To change the title or link description text simply hover over the text and click. This will turn the area surrounding the text into a dialogue box where you can make necessary changes.

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Step 6) If more than one photo has been included in your link preview but you would like to share only one of these photos you can remove images by clicking them.

Similarly if you would like to add more photos to your link preview you can do so by clicking the “+” icon.

If you would prefer no image included, you can hit “Hide”.

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Step 7) Once you have finished making your edits, hit “Publish”.

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Once the post has been published, it should look something like this:

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Step 8) *Optional*

To give your link front and center visibility on your page you can “Pin it to the Top” of the page.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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After clicking, you can verify that your post is pinned to the top by checking for the blue pin icon.

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Publishing Job Posts on Facebook

Typically when you think of a Job Posting site, Facebook is not the first place that comes to mind, however they hope to be- and it makes sense. Facebook is already the social media giant, with 1.23 billion daily active users on average so why not try to cultivate some job applications there?

With this new feature you can. Pages will now have the ability to post Job Listings and receive applications from potential candidates. Applications will be sent by Facebook via Messenger, and will come pre-populated with the applying user’s Facebook information, however they can alter and update it as needed.

In a competitive and slightly unexpected move, these posts are free for employers to publish and there is no limit to how many posts a Page can have. This feature will be part of your “Write Something” box, and will slowly roll out to the U.S. and Canada so if you don’t see the feature just yet don’t panic.

 

How to Get Started

Step One: Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”.

Step Two: Clicking “See All” should reveal more options, locate and click on “Publish a Job Post”

Step Three: In the pop up window you will be able to include all necessary information for your Job Post as well as a Live Preview.

Be sure to fill out all information and make your post eye catching. The image will default to your Cover Photo however you may want to pick something that will stand out more to someone searching for a job.

Step Four: When you have finished click “Publish Job Post”. A window will appear letting you know your post has been approved and that it will appear on Facebook.

Step Five: Your Job post will appear on your Pages Timeline.

Introducing Facebook Messenger Day

Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)

For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.

There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.

For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.

Ideas for Use in Real Estate:

  • Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
  • Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
  • Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
  • Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.

 

Getting Started

 

Step One)

If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.

If you already have the App, make sure you have downloaded the latest version or made any necessary updates.

Step Two)

Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.

Step Three)

With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.

Step Four)

Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.

Step Five)

Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.

Step Six)

At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.

Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.

Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.

Step Seven)

When you are sure you have selected the right audience for your “Day” hit “Send”.

New Features Added to Facebook Video

Video on Facebook has become more popular than ever and its popularity just keeps getting amplified. The Facebook Newsfeed algorithm is already geared to favor videos heavily. Given the success Facebook has seen with video, they’ve decided to make some changes to the features.

We have long been in favor of using video in your Real Estate Marketing, but as Facebook brings on more and more improvements, it is imperative to adopt video into your Marketing Strategy.

Auto-playing Sound

You may have noticed when scrolling through your Facebook Newsfeed that while videos will auto-play as you pass them, the sound remains off. After some positive testing, Facebook decided to pull the trigger on auto-playing sound as well. If your devices sound is already turned off, there’s no need to worry. Videos will not start to play sound automatically when a devices sound is turned off, however Facebook was sure to include the option to turn off auto-playing sounds just in case you’re still hesitant.

What does this mean for Real Estate: When you share a video to your fans, the sound will automatically play and you can draw them in this way. Be sure to start your videos off confidently and try to entice them in the first sentence to keep listening and watching. Think of the beginning of your videos as an introductory paragraph to an essay- the more interesting the first lines, the more likely your viewer is to finish consuming your content.

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Vertical Video and Uninterrupted Viewing:

We know that more and more Users are surfing Facebook via their Mobile Devices, and so Facebook loves Mobile optimization. Vertical videos have now been optimized for Mobile devices, giving viewers a larger preview as well as full screen vertical viewing.

But for Users who are in the mood to multitask, not only are viewers able to keep watching a video in the bottom of the app screen as they scroll through Facebook, they can now continue watching that video outside of the app all together. So far only Android devices can watch outside of the app, but fingers crossed this changes soon!

What does this mean for Real Estate: This means more video views and more videos completed. Now that viewers can even continue outside of the app and as they scroll through their Timelines you will have more time to get your statement across. Full screen Mobile viewing means that any vertical videos you share are now bigger and easier for Users to view. Any details that may have been neglected due to small size are now on full view- this could be extremely useful if you use text overlay in your videos.

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Facebook Video for TV app:

Facebook announced a Facebook video app that can be used first on Apple TV, Amazon Fire TV, and Samsung Smart TV with more options to come in the future. This app will make it possible for Facebook Users to watch videos they’ve saved for later, videos their friends or Pages they follow have shared, live video, and the global top videos. Since the app has not yet rolled out we don’t know what the interface will look like, but we’re excited none the less.

What does this mean for Real Estate: Expanding on the idea that bigger is better, Users will now be able to watch any videos you post to your Page on their compatible TV’s. Big screens mean a better view of details in the video and more viewing options will mean higher view rates across the board. Having the option to sit and watch Facebook videos on your TV could mean more completed views and more Users getting sucked into a video watching loop. Publish content regularly, not just your Listings but also Real Estate tips and advice- give your viewers content to consume and as long as your Page has an active audience they will consume it.

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Read more about video changes in the Facebook Newsroom- Click Here

Why Should Your Social Be Mobile Friendly?

Facebook reported over One Billion Mobile Daily Active Users for December 2016 and this number is only expected to rise. Thus far, there has been a 21% increase year over year in Mobile users. This means that there is a significant portion of your Facebook audience that exclusively accesses Facebook via their Mobile devices, in fact over 55% of Facebook users ONLY log in via Mobile. First impressions are important and you want your Facebook Business Page to appear professional, neat, and optimized for all users- not just your Desktop followers.

If you have ever used Facebook on your Mobile device you may have noticed that Business Pages and Profiles display a little differently on your phone than they do on your computer. For starters, late last year Facebook added Call to Action buttons to the top of Business Pages. These include the options of Sign Up, Call Now, Send Message, Send Email, Book Now, Watch Video, and many more. With a professional looking Facebook Business Page you should certainly take advantage of this feature, especially if you’re trying to focus on those Mobile Users.

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In the Mobile display, the Call to Action button is large and displayed front and center on your Business Page. Users already on their phones can easily place calls or move on to your website to schedule an appointment via this button. Time spent consuming digital material on Mobile is now significantly more than time spent on Desktop in the United States. 42% of the total hours of average digital media consumption are spent on Desktop while 51% is spent on Mobile screens. Open your business up to these hours of use by optimizing for Mobile.ctadisplaymobile-copy

In addition to missing out on a prime location for your Call to Action button, if your Page has not been optimized for Mobile the graphics on your Business Page may be cut off or cropped wrong on Mobile devices even though they look perfect on your computer. Please see the below examples:

     (Desktop)

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(Mobile without Optimization)

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(Mobile with Optimization)

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This difference in display is due to the change in dimensions for Facebook Cover Photos, on Desktop the optimal size is 828×315, however on Mobile the optimal size is 828×462 with the area visible on Desktop centered. Professional photos and graphics are really the way to go when it comes to your Facebook Business Page. Save yourself the frustration of trying to figure out the exact placement and design of your Cover Photo, and get that professional look right away.

Five new Facebook profiles are created every second, you want not only to access all of these users, but to also stand out from the crowd. If you are creating the Cover Photo yourself, you will want to keep your design simple with minimal text, bearing in mind that any contact information can be added to and displayed on your Facebook Page. You don’t want to weigh down your Cover Photo with too much information, be sure to keep it short, sweet, and to the point.

The most recent round of aesthetic changes to Facebook Pages can even affect your Profile Photo. Minimum dimensions of a Profile Photo are 180×180, however the optimal display will be 360×360 using a .PNG file rather than a .JPEG. This difference can result in your logo appearing cropped short, too small, or not loading at all.

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Every day 90% of Facebook’s Active Users access Facebook through Mobile, and over 55% of users ONLY ever access Facebook via the Mobile app. If your Business Page is not fully optimized for Mobile and Desktop users, you could be missing out on a significant portion of Facebook’s Daily Active Users, and most importantly you could be missing out on a lead.

 

Bonus Optimization Tips:

You’ll want to include your Phone Number and Address on your Business Page, not only will this help you appear in search results on Facebook, but adding the address helps Google pay more attention to and index your Page in local search results.

Do not leave your “About” section blank, you have the option to include a short and long description of your services. Make sure to complete both.

Use consistent branding, stick to the same logo, similar visuals and language on all of your sites and platforms to avoid any consumer confusion. For example, you don’t want to be using an outdated logo as your Profile Photo just in case someone searches you, sees the old logo, and thinks that Page is for a different company than the one their looking for all because of outdated information.

Your Facebook Business Page “About” Section Just Got a New Look

 

You may have noticed when checking your Facebook Business Page that the “About” section where Page Admin can update and add information pertinent to the Page has changed. While all your information is still available and on display, it is laid out a little differently.

For non-Admin viewers of the “About” section, a map and directions (if available) will be at the top of the Page with contact information, the website, and business information listed below. Facebook Page Milestones will be on display on the right side of the screen rather than just being on the Page’s timeline.

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For Admins, the “About” section may look a bit cluttered at first glance, but it is a little easier to navigate with the new layout. Rather than the different aspects of the “About” section listed on the side as clickable tabs (General, Story, Contact), all aspects are listed on one page. Where Admin’s in the past had to hover over an item to reveal the “Edit” option, there is now a static “Edit” next to each item.

Page Username, Page Name, and all Company information and Contact information will still be displayed and edited in the “About” section.

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