facebook realtor

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

Introducing the Facebook Frame Studio

 

The Facebook vs. Snapchat war has gotten a little deeper. Frequent users of Snapchat may know that there has long been the option to submit and purchase your own branded Snapchat frames to be set by location and date. Community frames can be submitted for free while branded and specialty (Birthdays and Events) could be purchased.

Facebook has now released their own Frame Studio – and it’s free… for now.

While frames have been available on Stories for some time now, users can now create and submit their own frames for use in Facebook Stories/the Facebook App. These frames can then be set to only be available in a certain location, for a predetermined amount of time, or to people in any location at any time if your frame isn’t time sensitive or geo-specific. You can also use frames you create on your posts after they get approved (steps for this will be all the way at the bottom of the post).

If you’ve got a very active Facebook audience or are planning an event with high foot traffic, a frame could be the perfect way to make your name stand out and increase your brand visibility.

** To create a frame for Facebook you will need some design skills and access to a design program (like Photoshop). If you’re unsure about your ability to create a frame there is always the option to hire a professional designer (reach out to your Social Media Coordinator for a quote from Solved).

 

How to Use Frames for Real Estate

Networking Events: If you’re hosting an event it is a great idea to create your own Facebook frame, especially if you know the people attending will be tech savvy. If you’re attending an event, creating a Facebook frame could be a great way to stand out and let people know you’re there.

Open Houses: Have you been planning this Open House for a while now and you know you’ve got a pretty large prospective audience? Make a Facebook frame and encourage users to take photos of themselves/the property. You’ll get the extra boost from all of their friends viewing your frame and they’ll feel a little more at home.

Client Appreciation: Once you finally seal the deal on that home sale, make your clients a custom Facebook frame to show off their new dwelling and give yourself some credit.

 

How to Get Started

Step One:

You will need to create a design in an image creation software (like Photoshop). If you are unable to create a design you may need to hire a professional. Your design should be crisp, clear, and not too large. If your frame takes up too much of the photo space, people will be less likely to use it as their pictures will be disrupted. You can use your logo (only when publishing AS your Business Page), but we encourage incorporating your logo into something more unique to attract more users. If your logo is the only part of the design, your frame will most likely not be accepted by Facebook.

Step Two:

Once you have a design for your frame you can head over to the Facebook Camera effects platform and click “Create a Frame”.

 

Step Three:

Click “Get Started”

Step Four:

In the editing screen, click “Upload Art”. Select your design from the files on your computer and upload it. You can drag your design and adjust the dimensions on this screen. Check the two displays on the side to make sure your design falls where you want it to.

You may upload more than one file, so if your design stretches across the whole screen it will be easier to adjust for size by uploading separate files. Click “Next” when complete.

 Step Five:

Enter your Frame name, this will be used to keep track of your frames, make sure it is something more specific than “Frame 1”.

Select the owner of your Effect, if you’re creating a frame for Business reasons be sure to select your Business Page- you may not be able to promote your Business without making your Business Page the owner.

Schedule your frame. You can choose to make the frame active as soon as it is approved by Facebook, or set a specific time to display your frame.

Be sure to include keywords that are relevant to your frame. If it is for your Real Estate networking event called Real Estate Spring Fling, don’t use keyword “puppy pictures”.

Click “Next” when complete.

Step Six:

Review your frame one last time. Make sure that your frame appears exactly as you’d like before hitting “Submit” on the bottom right side of the window. If you’d rather save your design and come back later click “Save as draft” on the bottom left side of the window.

Step Seven:

Let people know about your frame! Facebook users are only able to use frames created by their friends or the Pages they follow (like). Make sure to share a post to Facebook letting your friends and followers know they can use your frame from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

If you’re at an event let attendees know that they can access your frame by liking your Page and then from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.

We created the sample design below using Canva, an image is a great way to announce your frame to your Facebook network!

 

 

After Approval

 

Once your frame has been approved by Facebook you will be able to use the frame in your own posts and on photos you already have saved to your computer.

From desktop locate the “Write something…” box and the icons below, click the downward facing arrow that reads “See All” to reveal more option icons.

Locate and click on “Create a Post with Your Frame”

In the window, first select which of the frames you have created that you would like to use, then choose the photo. You can upload a photo from your computer by clicking “Upload Photo” or you can choose an existing photo by clicking “Use Existing”. When you have selected your photo you may then add text, say anything you would like about your frame or the photo you have used with your frame.

When you have finished your post click “Publish”.

 

When you have finished go check your Page to see that the post appears as desired.

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Assigning and Removing Page Roles

Sometimes in a busy office, the job of posting listings to social media can be passed around from person to person. Perhaps you want all of your team to have access to the Page just in case, or maybe you’ve got to remove someone who was an Admin to the Page but no longer needs the designation- you can take care of all of this right from your computer. Too often we at Solved see businesses create new a Page without realizing the edits they desired could have been performed on their original Pages without losing the whole audience they’ve worked so hard to build. We’re here to help!

*Please note that to add and remove Admin’s to the Page you will yourself need to be an Admin (not an Editor or any other type of Page Role)

Page Role Types and What They Can Do:

Step 1) Head over to your Facebook Business Page. Locate and click on “Settings” in the top right portion of the Page.

Step 2) Locate and click on “Page Roles” on the left hand side of the screen.

You can jump to different sections of the Page Roles area by clicking the links at the top of the screen. If you would like to remove a user from your Page Roles, click “Existing Page Roles”. First we will cover assigning a new Page Role. For guidance on removal, see steps 7 and on.

Step 3) To Assign a Page Role, locate “Assign a new Page role” and click into the dialogue box.

Step 4) In the dialogue box, begin to type the Facebook Name of the person you would like to assign a Page Role.

Prior to doing so they may need to establish some sort of connection with you or the Page. You can do this by having them “Like” the Page, or by adding them as a Facebook friend.

You can also attempt to use their associated Facebook account email, however this method is not always reliable.

You should see their thumbnail pop up as you type the Facebook Name, when you do, click the person you are assigning a Page Role.

Step 5) When you have selected the appropriate user, locate the dropdown menu. It auto-poopulates with “Editor”. Click the dropdown menu and select the role type you desire.

Step 6) After selecting a Page Role, click “Add”.

Step 7) Alternatively, to remove someone who has a role on your Page. Look to the “Sections” area at the top of the screen. Find “Existing Page roles” and click “Jump to Section”.

Step 8) In the Existing Page roles area, locate the user you would like to edit or remove, and click “Edit” next to their name.

Step 9) In the “Edit” window, click the dropdown Page Role menu to change the users role and abilities. To remove the user from the Page entirely click “Remove”.

Step 10) If you are removing a user you will need to confirm. Admin. When you have finished, be sure to click “Save”.

Sharing a Link on Your Facebook Business Page

As an active member of the Facebook Community, you may have to share a link on your Page every once in a while. Maybe you have a video on YouTube or on your Website, perhaps you would like to share a listing from the MLS- whatever the link may be you can certainly share it with your Facebook fans.

 

Step 1) Make sure you have the link you would like to share on hand, I usually leave the page open in another window while I log into Facebook. Copy the link to the webpage, you can do this by highlighting the URL in your search bar and typing “Control” (or Command) and “C”.

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Step 2) Open Facebook and head over to your Facebook Business Page. Once on your Page locate the “Write something” box.

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Step 3) Click into the box where it says “Write something…” and paste your link. You can paste by typing “Control” (or Command) and “V”.  You should notice that a link preview will start to automatically load below.

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Step 4) Once the link preview fully loads, you can delete the link text from the dialogue box and type anything you would like instead.

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Step 5) You can further edit your link preview. To change the title or link description text simply hover over the text and click. This will turn the area surrounding the text into a dialogue box where you can make necessary changes.

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Step 6) If more than one photo has been included in your link preview but you would like to share only one of these photos you can remove images by clicking them.

Similarly if you would like to add more photos to your link preview you can do so by clicking the “+” icon.

If you would prefer no image included, you can hit “Hide”.

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Step 7) Once you have finished making your edits, hit “Publish”.

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Once the post has been published, it should look something like this:

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Step 8) *Optional*

To give your link front and center visibility on your page you can “Pin it to the Top” of the page.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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After clicking, you can verify that your post is pinned to the top by checking for the blue pin icon.

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Creating a Facebook Milestone

Every business has milestone dates that deserve a bit of recognition. With Facebook, users can create and share these special dates using “milestones”. In this post we will go through the steps of creating a Facebook “milestone”.

Here are some ideas for how to use milestones:

  • Commemorate a work anniversary such as a new office location opening
  • Celebrate your Sales, use Facebook to remember what days you’ve closed on homes with clients and send out a Happy Home-iversary card at 1 or 5 years
  • Mark personal work accomplishments like a new certification or license

 

Step 1)

Log into Facebook and head over to your Business Page, once at your Business Page locate the ellipses “…” button below the Cover Image and next to “Share”.

Step 2)

A dropdown menu will appear, choose “Create Milestone” from the list.

Step 3)

A window will appear, enter all relevant information, on the left you can attach a photo either from your Facebook account (choose from photos) or from your device (upload photos…).

When you are finished click “Save”

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