Facebook Live Video

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

New Features Added to Facebook Video

Video on Facebook has become more popular than ever and its popularity just keeps getting amplified. The Facebook Newsfeed algorithm is already geared to favor videos heavily. Given the success Facebook has seen with video, they’ve decided to make some changes to the features.

We have long been in favor of using video in your Real Estate Marketing, but as Facebook brings on more and more improvements, it is imperative to adopt video into your Marketing Strategy.

Auto-playing Sound

You may have noticed when scrolling through your Facebook Newsfeed that while videos will auto-play as you pass them, the sound remains off. After some positive testing, Facebook decided to pull the trigger on auto-playing sound as well. If your devices sound is already turned off, there’s no need to worry. Videos will not start to play sound automatically when a devices sound is turned off, however Facebook was sure to include the option to turn off auto-playing sounds just in case you’re still hesitant.

What does this mean for Real Estate: When you share a video to your fans, the sound will automatically play and you can draw them in this way. Be sure to start your videos off confidently and try to entice them in the first sentence to keep listening and watching. Think of the beginning of your videos as an introductory paragraph to an essay- the more interesting the first lines, the more likely your viewer is to finish consuming your content.

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Vertical Video and Uninterrupted Viewing:

We know that more and more Users are surfing Facebook via their Mobile Devices, and so Facebook loves Mobile optimization. Vertical videos have now been optimized for Mobile devices, giving viewers a larger preview as well as full screen vertical viewing.

But for Users who are in the mood to multitask, not only are viewers able to keep watching a video in the bottom of the app screen as they scroll through Facebook, they can now continue watching that video outside of the app all together. So far only Android devices can watch outside of the app, but fingers crossed this changes soon!

What does this mean for Real Estate: This means more video views and more videos completed. Now that viewers can even continue outside of the app and as they scroll through their Timelines you will have more time to get your statement across. Full screen Mobile viewing means that any vertical videos you share are now bigger and easier for Users to view. Any details that may have been neglected due to small size are now on full view- this could be extremely useful if you use text overlay in your videos.

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Facebook Video for TV app:

Facebook announced a Facebook video app that can be used first on Apple TV, Amazon Fire TV, and Samsung Smart TV with more options to come in the future. This app will make it possible for Facebook Users to watch videos they’ve saved for later, videos their friends or Pages they follow have shared, live video, and the global top videos. Since the app has not yet rolled out we don’t know what the interface will look like, but we’re excited none the less.

What does this mean for Real Estate: Expanding on the idea that bigger is better, Users will now be able to watch any videos you post to your Page on their compatible TV’s. Big screens mean a better view of details in the video and more viewing options will mean higher view rates across the board. Having the option to sit and watch Facebook videos on your TV could mean more completed views and more Users getting sucked into a video watching loop. Publish content regularly, not just your Listings but also Real Estate tips and advice- give your viewers content to consume and as long as your Page has an active audience they will consume it.

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Read more about video changes in the Facebook Newsroom- Click Here

3 More Tips to Boost Audience Engagement

You have already sent out your Email Template to all of your email contacts, and your Pages have been receiving relevant daily content, but you would like to interact even further with your audience on Facebook. No need to worry! Here are 3 more ways you can easily boost your engagement on Facebook!

 

 1) Create Events, and share them regularly

A Facebook Event is a calendar-like invitation created by a Facebook user that can be either public or private and is sent to other Facebook users to inform and remind them of the date, time, and details of an actual live or virtual event. Sharing your upcoming Open House as an Event is a great way to let followers know what you have to offer and when. If you’re going to have a Live Video Event, one way to let your network know in advance is to create a Facebook Event. For more information on how to create an Event, click here. If you would like ideas on how to use FB Live Video for Real Estate, click here.

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2) Include your Social Media on all other marketing

Now that you have Social Media Pages set up and being posted to regularly, you’ll need to be sure that all of your marketing includes your Social Media. Be sure to have Social Media Call to Action Icons installed on your website and in your email signature. We also strongly suggest having links to your Social Media listed on your Business Card. Make sure to shorten your Facebook Business Page link by creating an @Username. For a step by step guide on how to install Social Media CTA’s on Your Website, click here. To learn more about Social Media CTA’s in your email signature, click here. For more information on how to change your Facebook @Username, click here.

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3) Post images when you update

Users are three times more likely to read your post if there are images included, post quality photos of your Listings, Office, and Agents if applicable. When the opportunity presents itself, ask happy clients for a photo in front of their new home and share these to your Pages. Be sure to ask clients if they would like to be tagged, and always ask before putting someone’s photo online. While you are on your Page posting eye-catching images, make sure that your Banner Image and Profile Picture are crisp, cropped well, and aesthetically pleasing. If you would like more information on how to post a listing with photos, click here. For a step by step guide on how to change your Profile Picture, click here.

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4 Ways to Use Facebook Live Video for Real Estate, and How to Get Started

Facebook continues to supply Real Estate Professionals with new ways of reaching out to potential clients, and showcasing their unique approach and personality. With the roll out of Facebook Live, Agents can capitalize on a large audience that is not restricted by time or distance. Imagine being able to begin the lead process with multiple potentials without having to make an appointment- Facebook Live is much more than a simple video posted to your Timeline, use it to answer client questions and launch meaningful connections.

Four Ways to Use Facebook Live Video for Real Estate:

 

1) Live Virtual Walk Through: Since Facebook Live Video can reach anyone in your network of fans as you’re posting, you can easily announce the time you will be performing your Live Virtual Walk Through of your new Listings via Facebook and then answer questions as the Walk Through happens. This can eliminate the guess-work of showing a new Listing to a potential buyer. If you don’t already know your clients unique style preferences, or maybe they’re a little unsure about what they’re looking for exactly- you can save time by doing a virtual tour before arranging an in-person Walk Through, the benefit here being that you can have more than one interested party in the Virtual Walk Through at once. In addition to answering questions and gauging interest, a Live Walkthrough can allow you to clear up any confusion about dimensions or states of rooms.

Pro Tip: Be sure to announce the time and date of your virtual walk through at least a day before actually beginning the Live Video, this way clients can plan to be at their computers when needed. Make a Facebook Post, or show off by creating a simple graphic like the one below, using a free service (with optional paid upgrades) such as Canva:

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2) Question and Answer Sessions: Social Media allows for a Real Estate Professional to establish a relationship with a potential client at any stage of the home acquisition process. Your wealth of Real Estate knowledge is extremely valuable, however you may not have time to answer every single question that comes your way. A Live Video Question and Answer Hour is a great way to get a conversation going with your Facebook network, and let all of your fans know that you are here to help when they need it. Even if a person is not quite ready to buy or sell a home, they may have a few questions on getting started with either process. If you’re there to answer those questions, you are more likely to be the voice they trust, and therein, the Real Estate Professional that they reach out to when they need your services.

Pro Tip: If you’re worried about the size of the chat, you can hold Q&A sessions for specific subjects or demographics of your choosing, just be sure to let everyone know in advance when you make your announcement that this particular chat has a theme. If you know in advance what dates you will be holding specific themed Q&A sessions post the schedule.  To make dialogue more personal, address anyone who asks a question by name or username.

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3) Specialty Presentations: As a Real Estate Professional there are many niche markets that you have special knowledge or experience with. For example, let’s say you specialize in retirement communities and are an expert in your local area, perhaps you could hold a specialty presentation on those subjects. Run these a little differently than your Q&A sessions by actually giving an informational presentation on the subject and then taking questions at the end.

Pro Tip: Keep your Specialty Presentations at a manageable length by leaving enough room to take questions. If your Presentation is 20 minutes long, be sure to budget your time to include at least 20 minutes of questions. Always let your network know about your plans to live stream video in advance.

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4) Acquiring New Agents: If you own or work in HR for a Brokerage, Facebook Live Video can be an extremely useful tool in the hiring process. Instead of taking the time to explain corporate culture, company policies, and employment details to each interested party on a case by case basis, invite all potential new hires to a Live New Agent Presentation with a Q&A session at the end. During your presentation it is a nice touch to have current Agents with the company talk about their positive personal experience.

Pro Tip: Post your Help Wanted Ads as usual, but require all interested parties to attend your Live Presentation. Open up attendance to anyone in your Facebook network who may be interested. Answer questions about the company here rather than individually to save time and eliminate anyone who may not be interested before scheduling an in person interview.

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How to Get Started on Mobile or Desktop:

Getting Started on Mobile

Step One: Advertise your Live Video 3-7 days before going live. This creates buzz, and lets people in your network schedule time to attend your Live Video.

Step Two: On your *MOBILE DEVICE* head to your Business Page and click on “Publish”

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Step Three: Select the “Live Video” icon from the bottom of the dialogue window

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Step Four: Enter the Name of your Live Video, once you are ready to record select “Go Live”

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Getting Started on Desktop

Step One:  Please note, you will need a camera in order to continue. Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”. If you do not see the option yet do not panic, Facebook is doing a slow roll out and your Page may not have the ability just yet. 

Step Two: Clicking “See All” should reveal more options, locate and click on “Start a Live Video”

Step Three: A window will appear where you can enter information about your Live Video. Enter your copy and click “Next”.

Step Four:  A preview window will appear, once you are ready to start your video hit “Go Live”.