Facebook Listing

How to Post on Facebook in Multiple Languages

For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).

Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.

 

Step One)

Head over to your Business Page, locate and click Settings at the top of the Page.

 

Step Two)

In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.

Step Three)

Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.

Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages. 

Step Four)

Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.

Step Five)

Write the post in the “Write Something” box. Write your post in your default language.

Step Six)

Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.

The text will auto populate, you may need to edit the translation for spelling or grammar.

Step Seven)

If you would like to add another language repeat step six.

Step Eight)

When you have finished click Publish to share your post.

*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.

Creating a Facebook Canvas for Your Listing

Facebook’s Mobile Daily Active User base continues to grow each year with the most recent numbers being reported at 1.09 billion per day on average for September 2016. With such a large segment of Facebook using the site solely on their phones, it could be extremely beneficial to offer a post that is specifically geared for Mobile Users.

Last February Facebook introduced Canvas a full screen experience that can be created on a desktop but is only view-able by mobile users. Canvases can include photo carousels, call to action buttons, photo, embedded video, and text. A Canvas can be used as a Facebook Ad or just as a Facebook Post. Due to the immersive style of the Canvas and the heavy visual component, it is a great way to bring your listings to life for your mobile network.

Tips Before Getting Started:

  • Gather all display information you will need for the listing
  • Gather all images and/or videos together- homes, logos, etc
  • Make sure all images and videos are clear and crisp

 

Step One:

Log into www.facebook.com and head to your Facebook Business Page. Once at the Page look to the dialogue box, locate and click the Photo/Video icon.

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Step Two:

Upon clicking a menu will appear, locate and click on Create a Canvas

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The option will appear to select a canvas, click on the + to the right hand side

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Step Three:

Upon clicking a page will appear with the option to Get started with Start with a tour, Open a blank canvas, or Download a layout or to Get Help with Tips and Best Practices and Examples.

Feel free to explore here as much as you like, check examples for inspiration, see if there is a layout you already like. Today we will be starting with a blank canvas so when you are done exploring, locate and click on Open blank canvas.

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A window will appear with the different content blocking options, Button, Carousel, Photo, Text Block, Video, and Header. Select the one you wish to start with and click ok, we will begin with a Header.

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Step Four:

Once you have clicked on Header a design window will appear. Select the color theme you would prefer and then upload the photo you would like to use as your header image. As you are adding to your Canvas, look to the right to see a preview.

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Step Five:

Add your next content block by clicking 7 in the top left of the design window, we are going to add a Text Block.

Step Six:

Once you have selected the Text Block option, a dialogue window will appear. Enter all relevant introductory information you wish to share (we will put photos below) in this box.

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Step Seven:

Now that your text and logo have been added, if you have a video to include you may put it below.  Click 9in the top left of the design window and then select Video, if you do not have a video to include skip ahead to the next step. Once you have clicked on Video an upload window will appear, please note that you cannot use a video link you must have the video saved to your computer to include it in the Canvas. You can choose whether to fit the video by width or height, this is an aesthetic decision but I typically prefer the fit to width option. Once successfully uploaded, the video will appear in the preview window to the right.

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Step Eight:

Even if there is no video you definitely want to be sure that you are sharing quality, clear images of your Listings. Home seekers are more likely to view a home after they see it online first, this ensures both you and the potential client that they are in fact interested in the property at least aesthetically. The more information you provide, the better chances you will have of targeting just the right person.

Again to add another component locate and click on 11 in the top left of the design window and then select Carousel, if you have more than one image to display you can place them here in a photo carousel which users can swipe through rather than scroll down.

Choose the layout of your images, again I will be using fit to width, this option will allow you to make each of the uploaded images a link rather than just an image.

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Notice the numbers at the top left of the upload box, if you would like to include more than 2 images simply click the + to add more.

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Locate and click on the Upload Image button to add photos to your carousel. Be sure to include a link with each picture. You can use the online listing, your website, landing page, a virtual business card, or the site that works best for you.

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Step Nine:

For our final component we are going to add a Call to Action button to the Canvas. To begin, locate and click 15 in the top left of the design window and then select Button. Once the Button window has appeared you may edit the text in the dialogue box. Below the dialogue box be sure to add the link you believe would be most beneficial. You can change the design of the button using the option below the link box.

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Step Ten:

Once you have completed your Canvas, locate and click Save in the top right portion of the screen

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As soon as your Canvas has saved, click on Finish

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*PLEASE NOTE* Once you have finished a Canvas you cannot change it, review your Canvas now to be sure it is exactly as you wish it to appear. Add more components if you feel they would be beneficial to your Canvas. If there is a component you would like to remove locate and click the three dots and select delete.  19 If you would like to move the component up or down, use the arrow keys to the left.

Once you are sure your Canvas is perfect, click finish

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Step Eleven: 

Your Canvas may not initially appear with a cover image, be sure to click Upload Image and add a cover photo. You may include any text you see fit to go along with you Canvas post. When you are done click Publish

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Make sure to check Facebook from your Mobile Device to be sure that the Canvas is exactly as you imagined, remember Canvas is only for mobile and will not be view-able from a desktop or laptop.

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