facebook help

Sharing a Link on Your Facebook Business Page

As an active member of the Facebook Community, you may have to share a link on your Page every once in a while. Maybe you have a video on YouTube or on your Website, perhaps you would like to share a listing from the MLS- whatever the link may be you can certainly share it with your Facebook fans.

 

Step 1) Make sure you have the link you would like to share on hand, I usually leave the page open in another window while I log into Facebook. Copy the link to the webpage, you can do this by highlighting the URL in your search bar and typing “Control” (or Command) and “C”.

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Step 2) Open Facebook and head over to your Facebook Business Page. Once on your Page locate the “Write something” box.

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Step 3) Click into the box where it says “Write something…” and paste your link. You can paste by typing “Control” (or Command) and “V”.  You should notice that a link preview will start to automatically load below.

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Step 4) Once the link preview fully loads, you can delete the link text from the dialogue box and type anything you would like instead.

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Step 5) You can further edit your link preview. To change the title or link description text simply hover over the text and click. This will turn the area surrounding the text into a dialogue box where you can make necessary changes.

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Step 6) If more than one photo has been included in your link preview but you would like to share only one of these photos you can remove images by clicking them.

Similarly if you would like to add more photos to your link preview you can do so by clicking the “+” icon.

If you would prefer no image included, you can hit “Hide”.

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Step 7) Once you have finished making your edits, hit “Publish”.

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Once the post has been published, it should look something like this:

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Step 8) *Optional*

To give your link front and center visibility on your page you can “Pin it to the Top” of the page.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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After clicking, you can verify that your post is pinned to the top by checking for the blue pin icon.

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Publishing Job Posts on Facebook

Typically when you think of a Job Posting site, Facebook is not the first place that comes to mind, however they hope to be- and it makes sense. Facebook is already the social media giant, with 1.23 billion daily active users on average so why not try to cultivate some job applications there?

With this new feature you can. Pages will now have the ability to post Job Listings and receive applications from potential candidates. Applications will be sent by Facebook via Messenger, and will come pre-populated with the applying user’s Facebook information, however they can alter and update it as needed.

In a competitive and slightly unexpected move, these posts are free for employers to publish and there is no limit to how many posts a Page can have. This feature will be part of your “Write Something” box, and will slowly roll out to the U.S. and Canada so if you don’t see the feature just yet don’t panic.

 

How to Get Started

Step One: Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”.

Step Two: Clicking “See All” should reveal more options, locate and click on “Publish a Job Post”

Step Three: In the pop up window you will be able to include all necessary information for your Job Post as well as a Live Preview.

Be sure to fill out all information and make your post eye catching. The image will default to your Cover Photo however you may want to pick something that will stand out more to someone searching for a job.

Step Four: When you have finished click “Publish Job Post”. A window will appear letting you know your post has been approved and that it will appear on Facebook.

Step Five: Your Job post will appear on your Pages Timeline.

Introducing Facebook Messenger Day

Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)

For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.

There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.

For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.

Ideas for Use in Real Estate:

  • Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
  • Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
  • Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
  • Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.

 

Getting Started

 

Step One)

If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.

If you already have the App, make sure you have downloaded the latest version or made any necessary updates.

Step Two)

Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.

Step Three)

With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.

Step Four)

Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.

Step Five)

Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.

Step Six)

At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.

Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.

Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.

Step Seven)

When you are sure you have selected the right audience for your “Day” hit “Send”.

New Features Added to Facebook Video

Video on Facebook has become more popular than ever and its popularity just keeps getting amplified. The Facebook Newsfeed algorithm is already geared to favor videos heavily. Given the success Facebook has seen with video, they’ve decided to make some changes to the features.

We have long been in favor of using video in your Real Estate Marketing, but as Facebook brings on more and more improvements, it is imperative to adopt video into your Marketing Strategy.

Auto-playing Sound

You may have noticed when scrolling through your Facebook Newsfeed that while videos will auto-play as you pass them, the sound remains off. After some positive testing, Facebook decided to pull the trigger on auto-playing sound as well. If your devices sound is already turned off, there’s no need to worry. Videos will not start to play sound automatically when a devices sound is turned off, however Facebook was sure to include the option to turn off auto-playing sounds just in case you’re still hesitant.

What does this mean for Real Estate: When you share a video to your fans, the sound will automatically play and you can draw them in this way. Be sure to start your videos off confidently and try to entice them in the first sentence to keep listening and watching. Think of the beginning of your videos as an introductory paragraph to an essay- the more interesting the first lines, the more likely your viewer is to finish consuming your content.

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Vertical Video and Uninterrupted Viewing:

We know that more and more Users are surfing Facebook via their Mobile Devices, and so Facebook loves Mobile optimization. Vertical videos have now been optimized for Mobile devices, giving viewers a larger preview as well as full screen vertical viewing.

But for Users who are in the mood to multitask, not only are viewers able to keep watching a video in the bottom of the app screen as they scroll through Facebook, they can now continue watching that video outside of the app all together. So far only Android devices can watch outside of the app, but fingers crossed this changes soon!

What does this mean for Real Estate: This means more video views and more videos completed. Now that viewers can even continue outside of the app and as they scroll through their Timelines you will have more time to get your statement across. Full screen Mobile viewing means that any vertical videos you share are now bigger and easier for Users to view. Any details that may have been neglected due to small size are now on full view- this could be extremely useful if you use text overlay in your videos.

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Facebook Video for TV app:

Facebook announced a Facebook video app that can be used first on Apple TV, Amazon Fire TV, and Samsung Smart TV with more options to come in the future. This app will make it possible for Facebook Users to watch videos they’ve saved for later, videos their friends or Pages they follow have shared, live video, and the global top videos. Since the app has not yet rolled out we don’t know what the interface will look like, but we’re excited none the less.

What does this mean for Real Estate: Expanding on the idea that bigger is better, Users will now be able to watch any videos you post to your Page on their compatible TV’s. Big screens mean a better view of details in the video and more viewing options will mean higher view rates across the board. Having the option to sit and watch Facebook videos on your TV could mean more completed views and more Users getting sucked into a video watching loop. Publish content regularly, not just your Listings but also Real Estate tips and advice- give your viewers content to consume and as long as your Page has an active audience they will consume it.

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Read more about video changes in the Facebook Newsroom- Click Here

Why Should Your Social Be Mobile Friendly?

Facebook reported over One Billion Mobile Daily Active Users for December 2016 and this number is only expected to rise. Thus far, there has been a 21% increase year over year in Mobile users. This means that there is a significant portion of your Facebook audience that exclusively accesses Facebook via their Mobile devices, in fact over 55% of Facebook users ONLY log in via Mobile. First impressions are important and you want your Facebook Business Page to appear professional, neat, and optimized for all users- not just your Desktop followers.

If you have ever used Facebook on your Mobile device you may have noticed that Business Pages and Profiles display a little differently on your phone than they do on your computer. For starters, late last year Facebook added Call to Action buttons to the top of Business Pages. These include the options of Sign Up, Call Now, Send Message, Send Email, Book Now, Watch Video, and many more. With a professional looking Facebook Business Page you should certainly take advantage of this feature, especially if you’re trying to focus on those Mobile Users.

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In the Mobile display, the Call to Action button is large and displayed front and center on your Business Page. Users already on their phones can easily place calls or move on to your website to schedule an appointment via this button. Time spent consuming digital material on Mobile is now significantly more than time spent on Desktop in the United States. 42% of the total hours of average digital media consumption are spent on Desktop while 51% is spent on Mobile screens. Open your business up to these hours of use by optimizing for Mobile.ctadisplaymobile-copy

In addition to missing out on a prime location for your Call to Action button, if your Page has not been optimized for Mobile the graphics on your Business Page may be cut off or cropped wrong on Mobile devices even though they look perfect on your computer. Please see the below examples:

     (Desktop)

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(Mobile without Optimization)

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(Mobile with Optimization)

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This difference in display is due to the change in dimensions for Facebook Cover Photos, on Desktop the optimal size is 828×315, however on Mobile the optimal size is 828×462 with the area visible on Desktop centered. Professional photos and graphics are really the way to go when it comes to your Facebook Business Page. Save yourself the frustration of trying to figure out the exact placement and design of your Cover Photo, and get that professional look right away.

Five new Facebook profiles are created every second, you want not only to access all of these users, but to also stand out from the crowd. If you are creating the Cover Photo yourself, you will want to keep your design simple with minimal text, bearing in mind that any contact information can be added to and displayed on your Facebook Page. You don’t want to weigh down your Cover Photo with too much information, be sure to keep it short, sweet, and to the point.

The most recent round of aesthetic changes to Facebook Pages can even affect your Profile Photo. Minimum dimensions of a Profile Photo are 180×180, however the optimal display will be 360×360 using a .PNG file rather than a .JPEG. This difference can result in your logo appearing cropped short, too small, or not loading at all.

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Every day 90% of Facebook’s Active Users access Facebook through Mobile, and over 55% of users ONLY ever access Facebook via the Mobile app. If your Business Page is not fully optimized for Mobile and Desktop users, you could be missing out on a significant portion of Facebook’s Daily Active Users, and most importantly you could be missing out on a lead.

 

Bonus Optimization Tips:

You’ll want to include your Phone Number and Address on your Business Page, not only will this help you appear in search results on Facebook, but adding the address helps Google pay more attention to and index your Page in local search results.

Do not leave your “About” section blank, you have the option to include a short and long description of your services. Make sure to complete both.

Use consistent branding, stick to the same logo, similar visuals and language on all of your sites and platforms to avoid any consumer confusion. For example, you don’t want to be using an outdated logo as your Profile Photo just in case someone searches you, sees the old logo, and thinks that Page is for a different company than the one their looking for all because of outdated information.

Your Facebook Business Page “About” Section Just Got a New Look

 

You may have noticed when checking your Facebook Business Page that the “About” section where Page Admin can update and add information pertinent to the Page has changed. While all your information is still available and on display, it is laid out a little differently.

For non-Admin viewers of the “About” section, a map and directions (if available) will be at the top of the Page with contact information, the website, and business information listed below. Facebook Page Milestones will be on display on the right side of the screen rather than just being on the Page’s timeline.

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For Admins, the “About” section may look a bit cluttered at first glance, but it is a little easier to navigate with the new layout. Rather than the different aspects of the “About” section listed on the side as clickable tabs (General, Story, Contact), all aspects are listed on one page. Where Admin’s in the past had to hover over an item to reveal the “Edit” option, there is now a static “Edit” next to each item.

Page Username, Page Name, and all Company information and Contact information will still be displayed and edited in the “About” section.

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How to Change Your Cover Photo on Facebook and Twitter

An aesthetically pleasing and professional cover or banner image is an important part of your Social Media branding as a Real Estate Professional. Having a custom banner made with your specific information or creating one yourself can leave an excellent first impression on a potential new client, that’s why it’s so important to know how to change your cover image as well as all the specifics that go into creation.

Pro Tips:

  • Make sure you are working with larger images as to not stretch and blur the photos in your cover or banner.
  • Use legible fonts and a color scheme that is easy to read.
  • If it is not a state requirement, do not include your contact information. Facebook prefers users look to the page itself for any information needed.
  • Adhere to any guidelines set forth by your state law or your companies policy, if you are having your banner created always let your designer know what you know.
  • Implement designs that are both desktop and mobile friendly

 

Facebook

Cover Photo Dimensions: 828×465 visible on mobile, 828×315 visible on desktop

Step One)

Log in and head to your Facebook Business Page, on the cover photo locate and click on the camera icon.

Step Two)

A dropdown menu will appear with four options:

  • Choose from Photos– choose a photo you have already uploaded to Facebook either as a previous cover photo or any other image upload.
  • Upload Photo- upload a photo file from your computer.
  • Reposition– adjust the placement of your cover photo.
  • Remove– will remove the current cover photo and leave the space a blank grey, this does not delete old cover photos it simply takes them down.

Choose the option that applies to you, typically “Choose from Photos” or “Upload Photo”.

Step Three)

Once you have uploaded or selected your new cover photo, you will have the option to drag and position the cover. As soon as you are satisfied with the position of your cover photo be sure to click “Save”.

 

Twitter

Twitter Banner Dimensions: 1500×421

Step One)

Head over to Twitter.com and log into your profile. Once you have logged in, locate and click on the thumbnail in the top right corner of the screen, when the dropdown menu appears click on “View profile”.

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Step Two)

Once on your profile, locate and click on “Edit profile”.

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Step Three)

Click on “Change your header photo”.

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Select “upload photo” from the dropdown menu that appears. Select the file from your computer and adjust as needed. Be sure to click “Save Changes” when you have finished.

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How to Create a Pinterest Showcase for Real Estate

Pinterest’s visual nature makes it an extremely compelling and popular social platform. For Real Estate Agents it can be a useful display tool for listings as well as a way to gain an understanding of client’s personal tastes and new home must-haves.

The Pinterest Showcase is a new feature on Business Pages, it is a cluster of images from Boards selected by the Account Owner, displayed at the top of the profile under the Profile Image and above the Boards. As a Real Estate Professional, this is a prime location for your personal listings. In this post we will outline how to create your Pinterest Showcase.

*Please note* the images displayed will be generated from Boards of your choosing. Before getting started make sure the images you would like to use in your Showcase are already uploaded to one or more of your Boards. You can use an image uploaded from your computer or an item you have repined. If you need to create a new board, find out how to do so here.

Step One)

Log into your account at www.pinterest.com, locate and click on the thumbnail image in the top right corner. Select and click on “My Profile” from the dropdown menu.

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Step Two)

You should see the empty Showcase on your Profile. Locate and click on the red + in the center of the Showcase box.

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Step Three)

You will be brought to a photo selection page with 5 drop down menus.

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Click on the downward facing arrow to the right of the Slot of your choosing. A dropdown menu will appear with all of your Boards listed. Select up to five boards you would like displayed at the top of your Profile. If you are a US Merchant and have buyable pins set up on your account you can also choose these.

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Step Four)

When you have selected all of the Boards you would like to display click “Save”.

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Facebook Notes and How to Use Them

Have you ever noticed the Notes section while scrolling through a Business Page or a friends Personal Account on Facebook? When Notes first launched they were a way to share simple text updates in long form with your friends and network, just this year Facebook has released some improvements. Users can now add a cover image to the individual note, include hyperlinks, tag People, Pages, and Groups, and a whole lot more. Think of Facebook Notes as a Facebook based blog.

I would not suggest everyone using Facebook as their only blog, but if you are most active on Facebook and have a large following it could be even more beneficial than having your own Page on a blogging site. Remember though, when people read your “blog” posts as Facebook notes, it is Facebook getting the website hit rather than your own site.

When published, a Note will appear in your follower’s timelines and they can be shared and commented on just like a regular Post. Use Notes to write a quick summary of a recently posted Blog entry, announce congratulations for clients with new homes, share in-depth details of your new listing, answer your most frequently asked questions- get creative and take advantage of Facebook Notes!

*Please note that if you do not yet have the new “Write Something” box, you may be temporarily unable to access Notes*

Step One                                                                                                  

Head over to www.Facebook.com and log into your Account. Go to your Business Page.

Locate the “Write a note” icon in the new “Write Something” box.

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Step Two

Click the “Write a note” icon and an editing window will appear. At the top of the window add your Cover Photo (dimensions: 1200 x 445px).

Add a Title to your note and then add your body text at “Write something”.

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Step Three

Clicking into “Write something” will bring up more options for formatting your note.

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The + button on the left will reveal the options to include a photo or embedded link, the button to the right will reveal multiple formatting options including; Header1, Header2, bullet or numbered lists, quotes and links.

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To format your text with italics and more, first type out your sentence, then highlight the word you wish to format and select your option from the pop up window that appears.

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Step Four

Once you have finished scroll to the bottom and click “Publish”. If you would like to finish your note later simply click “Save”, and if you are unsatisfied and would like to start again, simply click “Delete”.

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The New “Write Something” Box

If you’ve logged into your Facebook Business Page this week you may notice something a little different. The “Write Something” box has changed. While you can still see the basic “Write Something” dialogue box by clicking “Write Something” there are now vibrant icons with a plethora of options perched below.       

Click “See All” at the bottom of the box to reveal the full range of “Write Something” box options as pictured below:

For a Real Estate Professional any of these new icon options can certainly be a valuable resource. Even if you aren’t comfortable expanding your Facebook Budget and taking out Facebook Ads just yet, those call to action buttons can be extremely effective, especially when shared to your Personal Account.

If you’ve never heard of some of these options, there is no need to panic. We break down the icons and what they mean below:

                ICON  DESCRIPTION
Start a Live Video

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Clicking here will allow you to start a Live Video on Facebook. Live Videos are now also available on desktop rather than just mobile.
Publish a Job Post

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You can now share Job Listings on Facebook. Clicking here will bring up a window to enter all applicable information about the position you are hiring.
Advertise Your Business

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Clicking here will bring up a simple Facebook Ads creator. Here you can input your design choices, set your audience and your budget, and publish your Facebook Ad. Remember that Facebook Ads are not free.
Get Phone Calls

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Create a post that will include a “Call Now” button which will allow users to send your Page a Message. This can be boosted as a Facebook Ad or posted to your Timeline.
Get Messages

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Create a post that will include a “Message” call to action button that will allow users to send your Page a Message. This can be boosted as a Facebook Ad or posted to your Timeline.
Help People Find Your Business

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Create a post that will include a “Get Directions” button, can be boosted as a Facebook Ad or posted to your Timeline. If you do not already provide directions to your street location on your Page you will be required to input directions.
Create an Event

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The same great Events creator, with a great new look. Clicking here will bring up a simple Facebook Events creator. Here you can input your Event information and share with your network.
Create an Offer

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Clicking here will bring up a Facebook Offer creator. Here you can input your design choices, set your discount and offer details, and publish your Offer. This is a new feature offered by Facebook that will allow you to share discounts with your audience.
Write a Note

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Will bring your to a Note creator. Notes are long form published content that can be shared to your Page. Think of notes as closer to a blog entry than a regular post, however do not replace your Blog entirely with Facebook notes. You still want those Blog-based website hits for yourself rather than your Page.