New Features Added to Facebook Video

Video on Facebook has become more popular than ever and its popularity just keeps getting amplified. The Facebook Newsfeed algorithm is already geared to favor videos heavily. Given the success Facebook has seen with video, they’ve decided to make some changes to the features.

We have long been in favor of using video in your Real Estate Marketing, but as Facebook brings on more and more improvements, it is imperative to adopt video into your Marketing Strategy.

Auto-playing Sound

You may have noticed when scrolling through your Facebook Newsfeed that while videos will auto-play as you pass them, the sound remains off. After some positive testing, Facebook decided to pull the trigger on auto-playing sound as well. If your devices sound is already turned off, there’s no need to worry. Videos will not start to play sound automatically when a devices sound is turned off, however Facebook was sure to include the option to turn off auto-playing sounds just in case you’re still hesitant.

What does this mean for Real Estate: When you share a video to your fans, the sound will automatically play and you can draw them in this way. Be sure to start your videos off confidently and try to entice them in the first sentence to keep listening and watching. Think of the beginning of your videos as an introductory paragraph to an essay- the more interesting the first lines, the more likely your viewer is to finish consuming your content.

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Vertical Video and Uninterrupted Viewing:

We know that more and more Users are surfing Facebook via their Mobile Devices, and so Facebook loves Mobile optimization. Vertical videos have now been optimized for Mobile devices, giving viewers a larger preview as well as full screen vertical viewing.

But for Users who are in the mood to multitask, not only are viewers able to keep watching a video in the bottom of the app screen as they scroll through Facebook, they can now continue watching that video outside of the app all together. So far only Android devices can watch outside of the app, but fingers crossed this changes soon!

What does this mean for Real Estate: This means more video views and more videos completed. Now that viewers can even continue outside of the app and as they scroll through their Timelines you will have more time to get your statement across. Full screen Mobile viewing means that any vertical videos you share are now bigger and easier for Users to view. Any details that may have been neglected due to small size are now on full view- this could be extremely useful if you use text overlay in your videos.

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Facebook Video for TV app:

Facebook announced a Facebook video app that can be used first on Apple TV, Amazon Fire TV, and Samsung Smart TV with more options to come in the future. This app will make it possible for Facebook Users to watch videos they’ve saved for later, videos their friends or Pages they follow have shared, live video, and the global top videos. Since the app has not yet rolled out we don’t know what the interface will look like, but we’re excited none the less.

What does this mean for Real Estate: Expanding on the idea that bigger is better, Users will now be able to watch any videos you post to your Page on their compatible TV’s. Big screens mean a better view of details in the video and more viewing options will mean higher view rates across the board. Having the option to sit and watch Facebook videos on your TV could mean more completed views and more Users getting sucked into a video watching loop. Publish content regularly, not just your Listings but also Real Estate tips and advice- give your viewers content to consume and as long as your Page has an active audience they will consume it.

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Read more about video changes in the Facebook Newsroom- Click Here

Why Should Your Social Be Mobile Friendly?

Facebook reported over One Billion Mobile Daily Active Users for December 2016 and this number is only expected to rise. Thus far, there has been a 21% increase year over year in Mobile users. This means that there is a significant portion of your Facebook audience that exclusively accesses Facebook via their Mobile devices, in fact over 55% of Facebook users ONLY log in via Mobile. First impressions are important and you want your Facebook Business Page to appear professional, neat, and optimized for all users- not just your Desktop followers.

If you have ever used Facebook on your Mobile device you may have noticed that Business Pages and Profiles display a little differently on your phone than they do on your computer. For starters, late last year Facebook added Call to Action buttons to the top of Business Pages. These include the options of Sign Up, Call Now, Send Message, Send Email, Book Now, Watch Video, and many more. With a professional looking Facebook Business Page you should certainly take advantage of this feature, especially if you’re trying to focus on those Mobile Users.

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In the Mobile display, the Call to Action button is large and displayed front and center on your Business Page. Users already on their phones can easily place calls or move on to your website to schedule an appointment via this button. Time spent consuming digital material on Mobile is now significantly more than time spent on Desktop in the United States. 42% of the total hours of average digital media consumption are spent on Desktop while 51% is spent on Mobile screens. Open your business up to these hours of use by optimizing for Mobile.ctadisplaymobile-copy

In addition to missing out on a prime location for your Call to Action button, if your Page has not been optimized for Mobile the graphics on your Business Page may be cut off or cropped wrong on Mobile devices even though they look perfect on your computer. Please see the below examples:

     (Desktop)

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(Mobile without Optimization)

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(Mobile with Optimization)

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This difference in display is due to the change in dimensions for Facebook Cover Photos, on Desktop the optimal size is 828×315, however on Mobile the optimal size is 828×462 with the area visible on Desktop centered. Professional photos and graphics are really the way to go when it comes to your Facebook Business Page. Save yourself the frustration of trying to figure out the exact placement and design of your Cover Photo, and get that professional look right away.

Five new Facebook profiles are created every second, you want not only to access all of these users, but to also stand out from the crowd. If you are creating the Cover Photo yourself, you will want to keep your design simple with minimal text, bearing in mind that any contact information can be added to and displayed on your Facebook Page. You don’t want to weigh down your Cover Photo with too much information, be sure to keep it short, sweet, and to the point.

The most recent round of aesthetic changes to Facebook Pages can even affect your Profile Photo. Minimum dimensions of a Profile Photo are 180×180, however the optimal display will be 360×360 using a .PNG file rather than a .JPEG. This difference can result in your logo appearing cropped short, too small, or not loading at all.

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Every day 90% of Facebook’s Active Users access Facebook through Mobile, and over 55% of users ONLY ever access Facebook via the Mobile app. If your Business Page is not fully optimized for Mobile and Desktop users, you could be missing out on a significant portion of Facebook’s Daily Active Users, and most importantly you could be missing out on a lead.

 

Bonus Optimization Tips:

You’ll want to include your Phone Number and Address on your Business Page, not only will this help you appear in search results on Facebook, but adding the address helps Google pay more attention to and index your Page in local search results.

Do not leave your “About” section blank, you have the option to include a short and long description of your services. Make sure to complete both.

Use consistent branding, stick to the same logo, similar visuals and language on all of your sites and platforms to avoid any consumer confusion. For example, you don’t want to be using an outdated logo as your Profile Photo just in case someone searches you, sees the old logo, and thinks that Page is for a different company than the one their looking for all because of outdated information.

How to Edit the Information Displayed on Your Pinterest Business Profile

At the top of your Pinterest Business Profile near your Profile Photo is an About You – a short description of yourself and the services you offer, near this is a link to your website if you have one. Every once in a while you may need to adjust this area, maybe you’ve decided to focus on re-branding and need the About You and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Pinterest, here we will outline how to edit the info displayed on your Business Pinterest Profile.

 

Step One)

Log in to your Pinterest Account at www.pinterest.com/login

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Step Two)

Locate and click on the thumbnail image in the top right corner, when the dropdown menu appears select “My Profile”.

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Step Three)

Once you are on your Profile, locate and click the gear icon.

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Step Four)

Clicking the gear icon will reveal a Business Account Basics area, to the left you will see a menu.

Locate and select “Profile”

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Step Five)

Once in the “Profile” edit screen, you will see you have the ability to change your Business Name, Picture, URL, About You, Location, and Website. Make any desired changes to your information here, be sure to click “Save Changes: before closing the screen.

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Here is a video displaying the steps described in the guide above: 

 

Your Facebook Business Page “About” Section Just Got a New Look

 

You may have noticed when checking your Facebook Business Page that the “About” section where Page Admin can update and add information pertinent to the Page has changed. While all your information is still available and on display, it is laid out a little differently.

For non-Admin viewers of the “About” section, a map and directions (if available) will be at the top of the Page with contact information, the website, and business information listed below. Facebook Page Milestones will be on display on the right side of the screen rather than just being on the Page’s timeline.

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For Admins, the “About” section may look a bit cluttered at first glance, but it is a little easier to navigate with the new layout. Rather than the different aspects of the “About” section listed on the side as clickable tabs (General, Story, Contact), all aspects are listed on one page. Where Admin’s in the past had to hover over an item to reveal the “Edit” option, there is now a static “Edit” next to each item.

Page Username, Page Name, and all Company information and Contact information will still be displayed and edited in the “About” section.

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How to Change Your Cover Photo on Facebook and Twitter

An aesthetically pleasing and professional cover or banner image is an important part of your Social Media branding as a Real Estate Professional. Having a custom banner made with your specific information or creating one yourself can leave an excellent first impression on a potential new client, that’s why it’s so important to know how to change your cover image as well as all the specifics that go into creation.

Pro Tips:

  • Make sure you are working with larger images as to not stretch and blur the photos in your cover or banner.
  • Use legible fonts and a color scheme that is easy to read.
  • If it is not a state requirement, do not include your contact information. Facebook prefers users look to the page itself for any information needed.
  • Adhere to any guidelines set forth by your state law or your companies policy, if you are having your banner created always let your designer know what you know.
  • Implement designs that are both desktop and mobile friendly

 

Facebook

Cover Photo Dimensions: 828×465 visible on mobile, 828×315 visible on desktop

Step One)

Log in and head to your Facebook Business Page, on the cover photo locate and click on the camera icon.

Step Two)

A dropdown menu will appear with four options:

  • Choose from Photos– choose a photo you have already uploaded to Facebook either as a previous cover photo or any other image upload.
  • Upload Photo- upload a photo file from your computer.
  • Reposition– adjust the placement of your cover photo.
  • Remove– will remove the current cover photo and leave the space a blank grey, this does not delete old cover photos it simply takes them down.

Choose the option that applies to you, typically “Choose from Photos” or “Upload Photo”.

Step Three)

Once you have uploaded or selected your new cover photo, you will have the option to drag and position the cover. As soon as you are satisfied with the position of your cover photo be sure to click “Save”.

 

Twitter

Twitter Banner Dimensions: 1500×421

Step One)

Head over to Twitter.com and log into your profile. Once you have logged in, locate and click on the thumbnail in the top right corner of the screen, when the dropdown menu appears click on “View profile”.

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Step Two)

Once on your profile, locate and click on “Edit profile”.

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Step Three)

Click on “Change your header photo”.

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Select “upload photo” from the dropdown menu that appears. Select the file from your computer and adjust as needed. Be sure to click “Save Changes” when you have finished.

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How to Go Live on Twitter

Live Video content has been exploding over the last few months. With new live features being added to nearly every Social Media Platform it was only a matter of time before we got an official Twitter Live Video option. Facebook has reported that video content has a 135% better reach than just photographic content, with that type of growth it’s no wonder Twitter is joining the rest.  If you aren’t already using live video to share Real Estate information, tips, and sales material specific to you, this is the year to start!

Released just this past December and powered by Periscope, Users can now easily go live directly from the Tweet composition window where viewers on Twitter and Periscope (your video will broadcast in both platforms) can comment and send hearts to show support.

Before Getting Started Keep In Mind:

  • You can only go live via the Twitter App, you cannot go live on Twitter via the website
  • You can include a hashtag in your video title
  • You should promote your live video prior to going live
  • Once concluded, your video will appear on your profile as a Tweet

 

Step One)

Open the Twitter app on your device. Locate and click on the Compose Tweet button

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Step Two)

A Tweet composition window will appear locate and click one “Go Live”

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If this is your first time using Twitter Live this window will appear, simply click “OK got it”

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Step Four)

Enter your video title, you can use a hashtag to boost popularity. Once you have settled on a title click “Go LIVE”

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If you need some inspiration for Live video subject ideas, check out our blog post on FB Live Video !

How to Create a Pinterest Showcase for Real Estate

Pinterest’s visual nature makes it an extremely compelling and popular social platform. For Real Estate Agents it can be a useful display tool for listings as well as a way to gain an understanding of client’s personal tastes and new home must-haves.

The Pinterest Showcase is a new feature on Business Pages, it is a cluster of images from Boards selected by the Account Owner, displayed at the top of the profile under the Profile Image and above the Boards. As a Real Estate Professional, this is a prime location for your personal listings. In this post we will outline how to create your Pinterest Showcase.

*Please note* the images displayed will be generated from Boards of your choosing. Before getting started make sure the images you would like to use in your Showcase are already uploaded to one or more of your Boards. You can use an image uploaded from your computer or an item you have repined. If you need to create a new board, find out how to do so here.

Step One)

Log into your account at www.pinterest.com, locate and click on the thumbnail image in the top right corner. Select and click on “My Profile” from the dropdown menu.

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Step Two)

You should see the empty Showcase on your Profile. Locate and click on the red + in the center of the Showcase box.

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Step Three)

You will be brought to a photo selection page with 5 drop down menus.

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Click on the downward facing arrow to the right of the Slot of your choosing. A dropdown menu will appear with all of your Boards listed. Select up to five boards you would like displayed at the top of your Profile. If you are a US Merchant and have buyable pins set up on your account you can also choose these.

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Step Four)

When you have selected all of the Boards you would like to display click “Save”.

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How to Remove Other User’s Posts ON Your Business Page

 

Every once in a while someone may post a comment to your Business Page that does not belong there. Maybe this person thought they were commenting on your Personal Account and didn’t realize, maybe this person got hacked or was posting Spam- whatever the reason it’s good to know how to remove these posts.

In this blog post we will review how to remove other User’s posts ON your Page, if you are looking to remove a post made AS your Page, please see this guide.

Step One)

Log in at Facebook.com and head over to your Business Page. Look at the right hand side of the Page as you scroll down, past the “Apps” and “Upcoming Events” sections you should see a section called “Visitor Posts”.

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 Step Two)

Click on “Visitor Posts” and a window will pop up displaying the posts to your Page. Locate the post you would like to remove, then click the downward facing arrow in the top right corner of the post.

Select “Delete from Page”.

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Step Three)

Confirm that you would like to delete the post. If you feel this User may continue to post inappropriately you can ban them by selecting Delete and Ban.

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The New Facebook Page Templates and How to Manage Tabs

You may have noticed when looking at your Facebook Business Page that some of your Pages elements have moved around a bit, Facebook recently began to roll out their new “Template” options. If you have already had a Facebook Business Page set up, your Page will default to the “Standard” Template option.

After selecting your Template you do have the ability to move elements of the Page around using the “Manage Tabs” option. In this Blog post we will review the new Template options, how to change your Pages Template, and how to manage the Pages tabs.

 

Changing Your Page Template

Step One)

Head to your Facebook Business Page, locate and click on “Manage Tabs” from the list under your Profile Image.

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Step Two)

Upon clicking Manage Tabs you will be brought to an “Edit Page” area. The first section under Edit Page is Templates. Locate and click on “Edit” (outlined in red) to explore options and change the Page Template.

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Step Three)

In the pop up window, there are seven Template options:

  • Standard
  • Business
  • Professional Services
  • Shopping
  • Venues
  • Politicians
  • Restaurants and Cafes

For Real Estate, we would suggest “Standard”, “Business”, or “Professional Services”.

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Click “View Details” on each type to bring up a window outlining the layout, buttons, and tabs of the Page.

In the window, click “Back” to continue exploring or “Apply Template” to select that Template.

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Be sure to click “OK” in the pop up window to apply the new Template

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Step Four)

Once you have changed your Template, go back to your Page by clicking “Page” at the top

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Explore the new Template and see if there are any sections you would like to move around (ie: if you have chosen Business your Posts will be the first sections on the Page, however if you post a lot of listings you may want to set Photos as the first section of the Page.)  

 

Managing Your Tabs

 

Step One)

Click on “Manage Tabs” from the list under your Profile Image.

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Step Two)

If you are satisfied with the way your tabs (sections) appear on the Page, leave the “Use default tabs” option ON.

If you would like to rearrange the tabs, turn the option OFF.

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Step Three)

Once you have turned the default tabs off, scroll down to view all of your tabs. Place the tabs in the order you would like them to appear on the Page by clicking and dragging each tab using the cursor.

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Step Four)

If the movement of the Tab was successful a pop up window will appear.

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Facebook Notes and How to Use Them

Have you ever noticed the Notes section while scrolling through a Business Page or a friends Personal Account on Facebook? When Notes first launched they were a way to share simple text updates in long form with your friends and network, just this year Facebook has released some improvements. Users can now add a cover image to the individual note, include hyperlinks, tag People, Pages, and Groups, and a whole lot more. Think of Facebook Notes as a Facebook based blog.

I would not suggest everyone using Facebook as their only blog, but if you are most active on Facebook and have a large following it could be even more beneficial than having your own Page on a blogging site. Remember though, when people read your “blog” posts as Facebook notes, it is Facebook getting the website hit rather than your own site.

When published, a Note will appear in your follower’s timelines and they can be shared and commented on just like a regular Post. Use Notes to write a quick summary of a recently posted Blog entry, announce congratulations for clients with new homes, share in-depth details of your new listing, answer your most frequently asked questions- get creative and take advantage of Facebook Notes!

*Please note that if you do not yet have the new “Write Something” box, you may be temporarily unable to access Notes*

Step One                                                                                                  

Head over to www.Facebook.com and log into your Account. Go to your Business Page.

Locate the “Write a note” icon in the new “Write Something” box.

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Step Two

Click the “Write a note” icon and an editing window will appear. At the top of the window add your Cover Photo (dimensions: 1200 x 445px).

Add a Title to your note and then add your body text at “Write something”.

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Step Three

Clicking into “Write something” will bring up more options for formatting your note.

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The + button on the left will reveal the options to include a photo or embedded link, the button to the right will reveal multiple formatting options including; Header1, Header2, bullet or numbered lists, quotes and links.

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To format your text with italics and more, first type out your sentence, then highlight the word you wish to format and select your option from the pop up window that appears.

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Step Four

Once you have finished scroll to the bottom and click “Publish”. If you would like to finish your note later simply click “Save”, and if you are unsatisfied and would like to start again, simply click “Delete”.

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