The Facebook vs. Snapchat war has gotten a little deeper. Frequent users of Snapchat may know that there has long been the option to submit and purchase your own branded Snapchat frames to be set by location and date. Community frames can be submitted for free while branded and specialty (Birthdays and Events) could be purchased.
Facebook has now released their own Frame Studio – and it’s free… for now.
While frames have been available on Stories for some time now, users can now create and submit their own frames for use in Facebook Stories/the Facebook App. These frames can then be set to only be available in a certain location, for a predetermined amount of time, or to people in any location at any time if your frame isn’t time sensitive or geo-specific. You can also use frames you create on your posts after they get approved (steps for this will be all the way at the bottom of the post).
If you’ve got a very active Facebook audience or are planning an event with high foot traffic, a frame could be the perfect way to make your name stand out and increase your brand visibility.
** To create a frame for Facebook you will need some design skills and access to a design program (like Photoshop). If you’re unsure about your ability to create a frame there is always the option to hire a professional designer (reach out to your Social Media Coordinator for a quote from Solved).
How to Use Frames for Real Estate
Networking Events: If you’re hosting an event it is a great idea to create your own Facebook frame, especially if you know the people attending will be tech savvy. If you’re attending an event, creating a Facebook frame could be a great way to stand out and let people know you’re there.
Open Houses: Have you been planning this Open House for a while now and you know you’ve got a pretty large prospective audience? Make a Facebook frame and encourage users to take photos of themselves/the property. You’ll get the extra boost from all of their friends viewing your frame and they’ll feel a little more at home.
Client Appreciation: Once you finally seal the deal on that home sale, make your clients a custom Facebook frame to show off their new dwelling and give yourself some credit.
How to Get Started
You will need to create a design in an image creation software (like Photoshop). If you are unable to create a design you may need to hire a professional. Your design should be crisp, clear, and not too large. If your frame takes up too much of the photo space, people will be less likely to use it as their pictures will be disrupted. You can use your logo (only when publishing AS your Business Page), but we encourage incorporating your logo into something more unique to attract more users. If your logo is the only part of the design, your frame will most likely not be accepted by Facebook.
Once you have a design for your frame you can head over to the Facebook Camera effects platform and click “Create a Frame”.
Click “Get Started”
In the editing screen, click “Upload Art”. Select your design from the files on your computer and upload it. You can drag your design and adjust the dimensions on this screen. Check the two displays on the side to make sure your design falls where you want it to.
You may upload more than one file, so if your design stretches across the whole screen it will be easier to adjust for size by uploading separate files. Click “Next” when complete.
Enter your Frame name, this will be used to keep track of your frames, make sure it is something more specific than “Frame 1”.
Select the owner of your Effect, if you’re creating a frame for Business reasons be sure to select your Business Page- you may not be able to promote your Business without making your Business Page the owner.
Schedule your frame. You can choose to make the frame active as soon as it is approved by Facebook, or set a specific time to display your frame.
Be sure to include keywords that are relevant to your frame. If it is for your Real Estate networking event called Real Estate Spring Fling, don’t use keyword “puppy pictures”.
Click “Next” when complete.
Review your frame one last time. Make sure that your frame appears exactly as you’d like before hitting “Submit” on the bottom right side of the window. If you’d rather save your design and come back later click “Save as draft” on the bottom left side of the window.
Let people know about your frame! Facebook users are only able to use frames created by their friends or the Pages they follow (like). Make sure to share a post to Facebook letting your friends and followers know they can use your frame from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.
If you’re at an event let attendees know that they can access your frame by liking your Page and then from the Facebook app by swiping over to the camera and scrolling through the effects by swiping down.
We created the sample design below using Canva, an image is a great way to announce your frame to your Facebook network!
Once your frame has been approved by Facebook you will be able to use the frame in your own posts and on photos you already have saved to your computer.
From desktop locate the “Write something…” box and the icons below, click the downward facing arrow that reads “See All” to reveal more option icons.
Locate and click on “Create a Post with Your Frame”
In the window, first select which of the frames you have created that you would like to use, then choose the photo. You can upload a photo from your computer by clicking “Upload Photo” or you can choose an existing photo by clicking “Use Existing”. When you have selected your photo you may then add text, say anything you would like about your frame or the photo you have used with your frame.
When you have finished your post click “Publish”.
When you have finished go check your Page to see that the post appears as desired.