Announcements

General Announcements from Solved Social Media

New Feature Allows Videos as Cover Images for Facebook Pages

A few months ago, Facebook began beta testing Video Cover Images with a few featured big name Pages. Now Facebook is slowly rolling out the feature to everyone.

Via a pop-up displayed to Page Admins right in the Cover Photo area, the message is delivered that Pages may now use a 20-90 second video clip with dimensions of at least 820 x 312 pixels as their Cover Photo.

Video Cover Photos will auto-play on loop without sound, but viewers do have the option to play the video with sound by clicking a button.

Facebook regularly releases new functions via a slow roll-out, so while you may not have the feature just yet, keep an eye out for the pop-up letting you know.

 

How to add a Video as your Cover Image on Facebook

 

Before Getting Started:

  • If you do not yet have a video with the qualifying dimensions and length you will need to create one
  • You may use a video you have already uploaded as long as it is qualified
  • Make sure your video is relevant and branded, it’s better to have a relevant Standard Cover Photo than an unrelated Video Cover Photo

 

Step One:

Head over to your Facebook Business Page, hover over and click the camera icon in the top left corner of your Facebook Cover Photo

Step Two:

From the dropdown menu, select “Choose From Videos” to select a video you have previously uploaded to Facebook. Click “Upload photo/video” to upload a new video from your device.

If you select “Choose From Videos” but you do not yet have any qualified videos you will receive this warning message:

Once you have uploaded or selected your previously uploaded video, follow any remaining on screen instructions and click “Save”.

 

Facebook “Live With” and the Growing Live Features

Facebook has been pushing their Live capability for quite a while now, consistently coming up with fresh ways to keep audience members engaged and bring users on over to Facebook Live. People already comment 10 times more on Facebook Live videos than regular videos and Facebook is working to hone in on the most effective ways to grow those numbers even further.

Just this last week the Social Media giant has released two new features. Live Chat with Friends– a feature that allows users to watch Live Video and invite their friends to a semi-private chat. Users in the chat can see and respond to the messages but the Chat with Friends is separate from public comments.

Facebook has also rolled out Live With. Live With allows users who are broadcasting Live Video to invite a collaborator to go Live with them. This means that you can now give multi-person presentations via Facebook Live without being together in person. This feature in particular will certainly be useful for Real Estate Professionals.

Live With gives Users (especially busy Real Estate Agents and Companies) the ability to collaborate on video without being physically together- saving you time, and bringing more quality content to your audience to attract leads. Now rather than going Live alone, you could invite some distinguished guests to spread knowledge to your fans.

Here are some ideas for using Live With for Real Estate:

  • Invite a professional you work closely with to explain their field and how they can help your potential clients. Do you work with a specific mortgage lender or home stager? Invite them on to give a presentation with you.
  • Include more members of your team in Live. Maybe you’re part of a Real Estate Team and you feel that you’re stronger together- go Live with each other without needing to be in the office.
  • Have a few guests on in one Live Session and make it a special Real Estate 101 Presentation. You can switch out who is going Live with you, invite more than one guest speaker to give a Live presentation to your followers.

Before going Live, let everyone know in advance with a post prior to the Broadcast. We suggest creating an eye catching image like the one below. 

 

Getting Started:

1. To Go Live With another User simply Go Live using the Facebook App (iOS or Android only). Not sure how to Go Live at all? We’ve got the steps laid out here.

Once you have successfully started the Live Broadcast swipe left to view the Live Viewers

2. Locate and tap the thumbnail image of the profile picture of the User you would like to Go Live with. Tap Invite to Broadcast.

Please note that the User you wish to invite MUST be watching the Live Broadcast in full screen mode using the Facebook App for iOS or Android, otherwise they will not appear on the list of Users to invite.

3. The User will receive an invite and you the Broadcaster will see “Inviting”

4. When the User accepts your invite they will join you on screen in your Live Broadcast.

5. To remove the User from your Live Broadcast simply tap the “x” on your Guest’s image.

 

Introducing Facebook Messenger Day

Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)

For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.

There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.

For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.

Ideas for Use in Real Estate:

  • Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
  • Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
  • Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
  • Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.

 

Getting Started

 

Step One)

If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.

If you already have the App, make sure you have downloaded the latest version or made any necessary updates.

Step Two)

Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.

Step Three)

With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.

Step Four)

Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.

Step Five)

Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.

Step Six)

At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.

Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.

Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.

Step Seven)

When you are sure you have selected the right audience for your “Day” hit “Send”.

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.

New Features Added to Facebook Video

Video on Facebook has become more popular than ever and its popularity just keeps getting amplified. The Facebook Newsfeed algorithm is already geared to favor videos heavily. Given the success Facebook has seen with video, they’ve decided to make some changes to the features.

We have long been in favor of using video in your Real Estate Marketing, but as Facebook brings on more and more improvements, it is imperative to adopt video into your Marketing Strategy.

Auto-playing Sound

You may have noticed when scrolling through your Facebook Newsfeed that while videos will auto-play as you pass them, the sound remains off. After some positive testing, Facebook decided to pull the trigger on auto-playing sound as well. If your devices sound is already turned off, there’s no need to worry. Videos will not start to play sound automatically when a devices sound is turned off, however Facebook was sure to include the option to turn off auto-playing sounds just in case you’re still hesitant.

What does this mean for Real Estate: When you share a video to your fans, the sound will automatically play and you can draw them in this way. Be sure to start your videos off confidently and try to entice them in the first sentence to keep listening and watching. Think of the beginning of your videos as an introductory paragraph to an essay- the more interesting the first lines, the more likely your viewer is to finish consuming your content.

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Vertical Video and Uninterrupted Viewing:

We know that more and more Users are surfing Facebook via their Mobile Devices, and so Facebook loves Mobile optimization. Vertical videos have now been optimized for Mobile devices, giving viewers a larger preview as well as full screen vertical viewing.

But for Users who are in the mood to multitask, not only are viewers able to keep watching a video in the bottom of the app screen as they scroll through Facebook, they can now continue watching that video outside of the app all together. So far only Android devices can watch outside of the app, but fingers crossed this changes soon!

What does this mean for Real Estate: This means more video views and more videos completed. Now that viewers can even continue outside of the app and as they scroll through their Timelines you will have more time to get your statement across. Full screen Mobile viewing means that any vertical videos you share are now bigger and easier for Users to view. Any details that may have been neglected due to small size are now on full view- this could be extremely useful if you use text overlay in your videos.

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Facebook Video for TV app:

Facebook announced a Facebook video app that can be used first on Apple TV, Amazon Fire TV, and Samsung Smart TV with more options to come in the future. This app will make it possible for Facebook Users to watch videos they’ve saved for later, videos their friends or Pages they follow have shared, live video, and the global top videos. Since the app has not yet rolled out we don’t know what the interface will look like, but we’re excited none the less.

What does this mean for Real Estate: Expanding on the idea that bigger is better, Users will now be able to watch any videos you post to your Page on their compatible TV’s. Big screens mean a better view of details in the video and more viewing options will mean higher view rates across the board. Having the option to sit and watch Facebook videos on your TV could mean more completed views and more Users getting sucked into a video watching loop. Publish content regularly, not just your Listings but also Real Estate tips and advice- give your viewers content to consume and as long as your Page has an active audience they will consume it.

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Read more about video changes in the Facebook Newsroom- Click Here

Your Facebook Business Page “About” Section Just Got a New Look

 

You may have noticed when checking your Facebook Business Page that the “About” section where Page Admin can update and add information pertinent to the Page has changed. While all your information is still available and on display, it is laid out a little differently.

For non-Admin viewers of the “About” section, a map and directions (if available) will be at the top of the Page with contact information, the website, and business information listed below. Facebook Page Milestones will be on display on the right side of the screen rather than just being on the Page’s timeline.

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For Admins, the “About” section may look a bit cluttered at first glance, but it is a little easier to navigate with the new layout. Rather than the different aspects of the “About” section listed on the side as clickable tabs (General, Story, Contact), all aspects are listed on one page. Where Admin’s in the past had to hover over an item to reveal the “Edit” option, there is now a static “Edit” next to each item.

Page Username, Page Name, and all Company information and Contact information will still be displayed and edited in the “About” section.

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How to Go Live on Twitter

Live Video content has been exploding over the last few months. With new live features being added to nearly every Social Media Platform it was only a matter of time before we got an official Twitter Live Video option. Facebook has reported that video content has a 135% better reach than just photographic content, with that type of growth it’s no wonder Twitter is joining the rest.  If you aren’t already using live video to share Real Estate information, tips, and sales material specific to you, this is the year to start!

Released just this past December and powered by Periscope, Users can now easily go live directly from the Tweet composition window where viewers on Twitter and Periscope (your video will broadcast in both platforms) can comment and send hearts to show support.

Before Getting Started Keep In Mind:

  • You can only go live via the Twitter App, you cannot go live on Twitter via the website
  • You can include a hashtag in your video title
  • You should promote your live video prior to going live
  • Once concluded, your video will appear on your profile as a Tweet

 

Step One)

Open the Twitter app on your device. Locate and click on the Compose Tweet button

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Step Two)

A Tweet composition window will appear locate and click one “Go Live”

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If this is your first time using Twitter Live this window will appear, simply click “OK got it”

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Step Four)

Enter your video title, you can use a hashtag to boost popularity. Once you have settled on a title click “Go LIVE”

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If you need some inspiration for Live video subject ideas, check out our blog post on FB Live Video !

How to Remove Other User’s Posts ON Your Business Page

 

Every once in a while someone may post a comment to your Business Page that does not belong there. Maybe this person thought they were commenting on your Personal Account and didn’t realize, maybe this person got hacked or was posting Spam- whatever the reason it’s good to know how to remove these posts.

In this blog post we will review how to remove other User’s posts ON your Page, if you are looking to remove a post made AS your Page, please see this guide.

Step One)

Log in at Facebook.com and head over to your Business Page. Look at the right hand side of the Page as you scroll down, past the “Apps” and “Upcoming Events” sections you should see a section called “Visitor Posts”.

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 Step Two)

Click on “Visitor Posts” and a window will pop up displaying the posts to your Page. Locate the post you would like to remove, then click the downward facing arrow in the top right corner of the post.

Select “Delete from Page”.

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Step Three)

Confirm that you would like to delete the post. If you feel this User may continue to post inappropriately you can ban them by selecting Delete and Ban.

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The New “Write Something” Box

If you’ve logged into your Facebook Business Page this week you may notice something a little different. The “Write Something” box has changed. While you can still see the basic “Write Something” dialogue box by clicking “Write Something” there are now vibrant icons with a plethora of options perched below.       

Click “See All” at the bottom of the box to reveal the full range of “Write Something” box options as pictured below:

For a Real Estate Professional any of these new icon options can certainly be a valuable resource. Even if you aren’t comfortable expanding your Facebook Budget and taking out Facebook Ads just yet, those call to action buttons can be extremely effective, especially when shared to your Personal Account.

If you’ve never heard of some of these options, there is no need to panic. We break down the icons and what they mean below:

                ICON  DESCRIPTION
Start a Live Video

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Clicking here will allow you to start a Live Video on Facebook. Live Videos are now also available on desktop rather than just mobile.
Publish a Job Post

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You can now share Job Listings on Facebook. Clicking here will bring up a window to enter all applicable information about the position you are hiring.
Advertise Your Business

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Clicking here will bring up a simple Facebook Ads creator. Here you can input your design choices, set your audience and your budget, and publish your Facebook Ad. Remember that Facebook Ads are not free.
Get Phone Calls

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Create a post that will include a “Call Now” button which will allow users to send your Page a Message. This can be boosted as a Facebook Ad or posted to your Timeline.
Get Messages

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Create a post that will include a “Message” call to action button that will allow users to send your Page a Message. This can be boosted as a Facebook Ad or posted to your Timeline.
Help People Find Your Business

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Create a post that will include a “Get Directions” button, can be boosted as a Facebook Ad or posted to your Timeline. If you do not already provide directions to your street location on your Page you will be required to input directions.
Create an Event

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The same great Events creator, with a great new look. Clicking here will bring up a simple Facebook Events creator. Here you can input your Event information and share with your network.
Create an Offer

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Clicking here will bring up a Facebook Offer creator. Here you can input your design choices, set your discount and offer details, and publish your Offer. This is a new feature offered by Facebook that will allow you to share discounts with your audience.
Write a Note

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Will bring your to a Note creator. Notes are long form published content that can be shared to your Page. Think of notes as closer to a blog entry than a regular post, however do not replace your Blog entirely with Facebook notes. You still want those Blog-based website hits for yourself rather than your Page.