Author: solvedsocialmedia

Using Video in your Social Media Strategy

In the last year on Social Media, the use of video has increased substantially. Early adopters and now all marketers are pushing for the use of video in a Social Media Strategy- if you’re going to be online, you should be on camera too.

On Facebook, video receives 135% more organic reach than a Facebook Photo, and there are estimates that videos will account for 80% of all consumer internet traffic by 2020. With so many platforms and options for producing and sharing video content it’s no wonder that video popularity is expanding.

Just in case you thought the focus on Mobile Friendly Pages and sites was overmore than 50% of videos watched online are watched using a mobile device.

 

Here are some important facts to consider:

  • 4x the number of consumers said that they would prefer to watch a video about a product or service than to read about it.
  • Facebook users spend 3x more time watching Facebook Live videos than regular Videos.
  • Facebook is quickly becoming TV’s biggest competitor as people spend more and more time on the social network, take advantage of that audience and get your content out there to be seen!

 

What Types of Video and Where?

Real Estate Professionals on Social Media have no shortage of platforms and video types to choose from. While video content is likely to outperform other content types on all channels, we heavily suggest using Facebook. If you have a large and active follower base on another platform like Twitter or Instagram you can of course post your content there, but Facebook has already cemented their position as the Social Media giant so your videos are most likely to get the most reach there.

Live Video: On Facebook, Twitter, and Instagram users have the ability to go Live and broadcast video to their followers in real time.

Instagram Live videos are only available for viewing as they are being broadcast and do not save to the platform, users do have the ability to save the videos to their phones however just in case you’d like to upload the file on another platform at a later date.

Twitter Live video is powered by Periscope, and while being broadcast is viewable by Twitter users and users on Periscope. When a user goes Live, the broadcast is automatically sent out as a Tweet and once the video is concluded the Tweet with the live broadcast will stay up, however users also have the ability to save the live video to their device.

Facebook Live videos are not only favored in the Newsfeed algorithm, but the numbers would suggest they’re favored by Facebook audiences as well. Facebook Live videos appear on the Newsfeed for fans, friends, and followers as a video is being broadcast, but they also remain as a post once the broadcast has concluded.  For how to steps and inspiration see our blog post.

Live Video

Record Your Own Video: Recording your own video and uploading it to YouTube (then everywhere else) is increasingly easy in our tech-heavy world. As high quality cameras become increasingly more affordable, it seems video editing programs are even getting more user-friendly. There is a built in video editor right on YouTube, but most computers also come with a standard video editing program that should be all you need to make great Real Estate content.

ownvideo

Use a Video Service or App: Using a video service or App can be an easy way to upgrade your video content. Keep in mind that most video services will charge a monthly or per video rate, one we have used before is GoAnimate. GoAnimate allows users to create simple animated videos from their pre-existing content with user input text. Think of GoAnimate as a sort of slideshow where you can edit the slides to be specific to your business.

There are also Apps that will allow you to create short videos from video or photo files straight from your Mobile device. Ripl will allow users to add text and motion to image files which you can then share directly to your Social Media. Ripl videos are much smaller (think GIFs) but they’re easy to make and extremely aesthetically pleasing.

We are not affiliated with either company and cannot provide support for either product/service, however we have utilized their services in the past.

Ripl

 

Getting Started with Video:

Write out a plan of action for your video before getting started. Preparation can save you from mistakes, especially when going Live.

  • Set a goal for your video

In an optimal situation what will this video provide for its viewers? What will it provide for you or your company?

Example: “This video will provide viewers with information on Reverse Mortgages, it will serve to show myself/my company are knowledgeable and will attract leads.”

 

  • Choose your platform and video type

Decide where your video will be hosted. You can create a video using a service, or create one at home and upload it to YouTube before sharing it to all of your Social Media accounts. You can also go Live from Facebook, Twitter, or Instagram.

 

  • Write a script

Even if you are going Live, you want to prepare a script. Make sure your subject is something you are knowledgeable on, and that your script is colloquial and easy to read. If you are going Live rather than recording your own video yourself or using a service, you may need to go off script from time to time, but having a plan or outline in place will save any embarrassing Live moments.

 

  • If you’re going Live, give your fans some notice

Since Live video is so popular (especially on Facebook), as long as you have an active audience to your Page, you will probably at least have a small group of viewers watching your Live video, but if you give your followers a little notice you can increase your numbers. Make up a quick graphic with Canva or Ripl for a clean professional heads up.

 

  • Share your video and stay up to date on comments

If you’ve created the video yourself and uploaded the file to YouTube, be sure to share your video on all of your Social Media accounts. You may get comments or questions on your video after you have shared it to your Social Media platforms (especially Live video), make sure you stay on top of these comments and provide answers to any questions within a reasonable amount of time. There is nothing worse than a lead slipping away due to slow or no response.

How to Edit the Information Displayed on your Twitter Profile

At the top of your Twitter Profile right below your display Name is a bio – a short description of yourself and/or the services you offer. Below this is your location, and below that a link to your website if you have one. Every once in a while you may need to adjust the information displayed in this area, maybe you’ve decided to focus on re-branding and need the bio and Profile Photo to match the rest of your marketing, perhaps you’ve gotten a promotion, new designation, or even moved locations. There is no need to worry about any outdated or incorrect information on your Twitter, here we will outline how to edit the info displayed on your Twitter Profile.

 

Step 1) Head over to Twitter and log into your Twitter Account

Step 2) Once logged in you will be on the home screen, look to the top right side of the screen and click the thumbnail image.  In the dropdown menu select “View profile”.

Step 3) Upon clicking you will be brought to your profile, on the right side, right below your banner photo locate and click “Edit Profile”.

Step 5) You will be brought to an editing screen, you can now change your bio, location, and website link. You can also change your Theme color, and choose the option to show when you’re live. The appropriate locations are labeled below.

Step 6) When you have finished, be sure to click “Save Changes”

Assigning and Removing Page Roles

Sometimes in a busy office, the job of posting listings to social media can be passed around from person to person. Perhaps you want all of your team to have access to the Page just in case, or maybe you’ve got to remove someone who was an Admin to the Page but no longer needs the designation- you can take care of all of this right from your computer. Too often we at Solved see businesses create new a Page without realizing the edits they desired could have been performed on their original Pages without losing the whole audience they’ve worked so hard to build. We’re here to help!

*Please note that to add and remove Admin’s to the Page you will yourself need to be an Admin (not an Editor or any other type of Page Role)

Page Role Types and What They Can Do:

Step 1) Head over to your Facebook Business Page. Locate and click on “Settings” in the top right portion of the Page.

Step 2) Locate and click on “Page Roles” on the left hand side of the screen.

You can jump to different sections of the Page Roles area by clicking the links at the top of the screen. If you would like to remove a user from your Page Roles, click “Existing Page Roles”. First we will cover assigning a new Page Role. For guidance on removal, see steps 7 and on.

Step 3) To Assign a Page Role, locate “Assign a new Page role” and click into the dialogue box.

Step 4) In the dialogue box, begin to type the Facebook Name of the person you would like to assign a Page Role.

Prior to doing so they may need to establish some sort of connection with you or the Page. You can do this by having them “Like” the Page, or by adding them as a Facebook friend.

You can also attempt to use their associated Facebook account email, however this method is not always reliable.

You should see their thumbnail pop up as you type the Facebook Name, when you do, click the person you are assigning a Page Role.

Step 5) When you have selected the appropriate user, locate the dropdown menu. It auto-poopulates with “Editor”. Click the dropdown menu and select the role type you desire.

Step 6) After selecting a Page Role, click “Add”.

Step 7) Alternatively, to remove someone who has a role on your Page. Look to the “Sections” area at the top of the screen. Find “Existing Page roles” and click “Jump to Section”.

Step 8) In the Existing Page roles area, locate the user you would like to edit or remove, and click “Edit” next to their name.

Step 9) In the “Edit” window, click the dropdown Page Role menu to change the users role and abilities. To remove the user from the Page entirely click “Remove”.

Step 10) If you are removing a user you will need to confirm. Admin. When you have finished, be sure to click “Save”.

How to Follow Our Blog

1) Head over to our home page. Once you are on the home page, to the right you will see “FOLLOW OUR BLOG VIA EMAIL” Please note you may also able to locate the “FOLLOW OUR BLOG VIA EMAIL” dialogue box even from this page. (highlighted below in red)

2) Enter your Email Address and click “FOLLOW” (highlighted below in red)

3) The dialogue box with change to a window letting you know to keep an eye out to confirm your follow via email. You will need to confirm to actually follow the blog, and get the email notifications.

4) Check your Email and confirm the follow. Please note that you may need to enter your email address once more for identity confirmation if you do not have a WordPress account.

To view a screencast of the steps in action see the video below:

https://vimeo.com/209899218

Sharing a Link on Your Facebook Business Page

As an active member of the Facebook Community, you may have to share a link on your Page every once in a while. Maybe you have a video on YouTube or on your Website, perhaps you would like to share a listing from the MLS- whatever the link may be you can certainly share it with your Facebook fans.

 

Step 1) Make sure you have the link you would like to share on hand, I usually leave the page open in another window while I log into Facebook. Copy the link to the webpage, you can do this by highlighting the URL in your search bar and typing “Control” (or Command) and “C”.

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Step 2) Open Facebook and head over to your Facebook Business Page. Once on your Page locate the “Write something” box.

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Step 3) Click into the box where it says “Write something…” and paste your link. You can paste by typing “Control” (or Command) and “V”.  You should notice that a link preview will start to automatically load below.

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Step 4) Once the link preview fully loads, you can delete the link text from the dialogue box and type anything you would like instead.

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Step 5) You can further edit your link preview. To change the title or link description text simply hover over the text and click. This will turn the area surrounding the text into a dialogue box where you can make necessary changes.

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Step 6) If more than one photo has been included in your link preview but you would like to share only one of these photos you can remove images by clicking them.

Similarly if you would like to add more photos to your link preview you can do so by clicking the “+” icon.

If you would prefer no image included, you can hit “Hide”.

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Step 7) Once you have finished making your edits, hit “Publish”.

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Once the post has been published, it should look something like this:

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Step 8) *Optional*

To give your link front and center visibility on your page you can “Pin it to the Top” of the page.

To pin the post to the top of your Page, locate and click the downward facing arrow at the top right side of the post box.

Select and click “Pin to Top

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After clicking, you can verify that your post is pinned to the top by checking for the blue pin icon.

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Removing a Board from Your Pinterest Account

Perhaps you are moving locations and that local board is no longer relevant to your business, maybe you’re getting out of Residential and focusing only on Commercial Real Estate, so you don’t need that big board of Backyards. Whatever the reason, there may come a point where you would like to delete a board from your Pinterest Account. If you have created this board on your own Account, then you do have this ability.

While I would suggest attempting first to repurpose the board- can you perhaps rename it and salvage some of its use? If you find that this board is just no longer in line with your needs, you can see the steps below to remove your board.

There is also the chance you do not own this board. Are you a collaborator to any board? If so you will not have the ability to delete the board in full, however you can remove yourself as a collaborator and thus stop the board from appearing on your Pinterest Account. Scroll below “Deleting a Board on Your Account” for step by step instructions on removing yourself as a collaborator.

Deleting a Board on Your Account

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three)  While viewing your Profile, locate the board you would like to delete. Hover on the board and click “Edit”.

Step Four)  Please note that while in this window you can edit the board. If you would like to change the boards name or make it “secret” (visible only to you, the account owner) rather than delete the board entirely, you may do so here and click “Save”.

Step Five) If you are sure you would like to delete the board, locate and click on “Delete board”

Step Six)  When the window appears, click “Delete board”.

 


Removing Yourself as a Collaborator on Pinterest

Step One)  Log into your Pinterest account, locate and click on the thumbnail of your profile picture in the top right portion of the screen.

Step Two)  Select “My Profile” from the dropdown menu.

Step Three) Locate the board you wish to remove from your Profile. You will know this is a collaborating board if there is a circle in the bottom.

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Step Four)  Locate your Profile on the list of collaborators, click on “Leave” to the right.

Step Five)  When the pop up window appears, click “Leave”.

Publishing Job Posts on Facebook

Typically when you think of a Job Posting site, Facebook is not the first place that comes to mind, however they hope to be- and it makes sense. Facebook is already the social media giant, with 1.23 billion daily active users on average so why not try to cultivate some job applications there?

With this new feature you can. Pages will now have the ability to post Job Listings and receive applications from potential candidates. Applications will be sent by Facebook via Messenger, and will come pre-populated with the applying user’s Facebook information, however they can alter and update it as needed.

In a competitive and slightly unexpected move, these posts are free for employers to publish and there is no limit to how many posts a Page can have. This feature will be part of your “Write Something” box, and will slowly roll out to the U.S. and Canada so if you don’t see the feature just yet don’t panic.

 

How to Get Started

Step One: Head over to your Facebook Business Page and locate the “Write Something” box. Look to the bottom and click “See All”.

Step Two: Clicking “See All” should reveal more options, locate and click on “Publish a Job Post”

Step Three: In the pop up window you will be able to include all necessary information for your Job Post as well as a Live Preview.

Be sure to fill out all information and make your post eye catching. The image will default to your Cover Photo however you may want to pick something that will stand out more to someone searching for a job.

Step Four: When you have finished click “Publish Job Post”. A window will appear letting you know your post has been approved and that it will appear on Facebook.

Step Five: Your Job post will appear on your Pages Timeline.

Introducing Facebook Messenger Day

Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)

For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.

There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.

For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.

Ideas for Use in Real Estate:

  • Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
  • Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
  • Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
  • Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.

 

Getting Started

 

Step One)

If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.

If you already have the App, make sure you have downloaded the latest version or made any necessary updates.

Step Two)

Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.

Step Three)

With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.

Step Four)

Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.

Step Five)

Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.

Step Six)

At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.

Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.

Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.

Step Seven)

When you are sure you have selected the right audience for your “Day” hit “Send”.

Multi-Photo Posts for Instagram, and How to Use Them for Real Estate

Instagram can be a valuable tool for Real Estate Professionals who have access to home photos and are comfortable making posts from a Mobile Device. While Instagram may not be as popular as Facebook, you can still make your presence known, and hopefully snag a few leads.

Just this week Instagram released a new feature giving Users the ability to share multiple photos at a time in one Instagram Post. For Real Estate Professionals with many Listing’s photos, this is a huge improvement. Where you used to have to take the time to post all of the images you’d like to share on IG separately you can now share them all at once with all necessary hashtags in one place. This will save you time and make it easier for your fans to see everything you want them to see without having to click over to your profile. The less steps required for your fans to get what they desire, the better.

Ideas for Use in Real Estate:

  • Multiple Photos of One Listing
  • Before & After Images of Staging Services
  • Including Information & Contact Info as a Photo
  • Show Off Multiple Photos From a Single Event

 

How to Get Started:

Step One)

Open the Instagram App on your Mobile Device. Locate and click on the “+” button just like you would to make a regular post.

Step Two)

Choose the “Select Multiple” option on the right side of the screen. Then choose the photos you would like to include by tapping them.

Step Three)

The order in which you tap the images is the order in which they will be arranged in your post, that number will be displayed on right side of the image thumbnail. You may select up to 10 images, but try to only include pics you deem necessary. To un-select an image simply tap it again.

Step Four)

Once you have selected the photos you would like to use you will be able to edit your images and apply filters. The filter you choose will be applied to all the images in your post, however if you would like to edit and filter your images separately tap the individual image.

Step Five)

In the dialogue box be sure to write out any copy you feel is necessary. Remember to include relevant hashtags to boost your impressions and to aid in more organized results.  Once you have finished writing out your caption, hit “Share”.

Step Six)

Check that your post looks the way you would like it to appear, you can scroll through the different photos by swiping left.  Fans will know that your post has multiple images by the dots below the post. There is a dot for each image included, and posts can have up to ten images.