For many Real Estate Professionals the ability to post on Facebook in multiple languages is integral to their business. Facebook’s mission has always been to build a more global community, with this in mind they have provided Pages with the ability to make the same post in multiple languages, which will then be shared to users in the Pages network. The language shown will depend on the viewers Facebook preferences (location and language settings).
Don’t miss out on any business because of a social media language barrier, we will outline the steps needed to post in multiple languages. We suggest making any posts about your Listings, Services, and any advice from you in all of the languages you are fluent in. Remember not to make a post in any language you are not fluent enough in to complete a Real Estate transaction.
Head over to your Business Page, locate and click Settings at the top of the Page.
In the General Settings area, locate and click edit next to “Post in Multiple Languages”. You may need to scroll a bit to find it.
Locate the box next to “Allow people who manage this Page to post in multiple languages”, click to check the box. Click SAVE.
Once you have made this change to your Page you will not have to perform steps 1-3 again during later posting unless you would like to remove the ability to post in multiple languages.
Head out of the Admin area and back to your Page’s Timeline by clicking “Page” at the top left of the screen.
Write the post in the “Write Something” box. Write your post in your default language.
Click “Write post in another language”. Click the downward facing arrow and select your language, if needed you can type to search. You may also change your Default Language if needed.
The text will auto populate, you may need to edit the translation for spelling or grammar.
If you would like to add another language repeat step six.
When you have finished click Publish to share your post.
*Note* Users who’s primary language is not included in the languages you have shared your post in will see the post in your default language.