A few months ago, Facebook began beta testing Video Cover Images with a few featured big name Pages. Now Facebook is slowly rolling out the feature to everyone.
Via a pop-up displayed to Page Admins right in the Cover Photo area, the message is delivered that Pages may now use a 20-90 second video clip with dimensions of at least 820 x 312 pixels as their Cover Photo.
Video Cover Photos will auto-play on loop without sound, but viewers do have the option to play the video with sound by clicking a button.
Facebook regularly releases new functions via a slow roll-out, so while you may not have the feature just yet, keep an eye out for the pop-up letting you know.
How to add a Video as your Cover Image on Facebook
Before Getting Started:
- If you do not yet have a video with the qualifying dimensions and length you will need to create one
- You may use a video you have already uploaded as long as it is qualified
- Make sure your video is relevant and branded, it’s better to have a relevant Standard Cover Photo than an unrelated Video Cover Photo
Head over to your Facebook Business Page, hover over and click the camera icon in the top left corner of your Facebook Cover Photo
From the dropdown menu, select “Choose From Videos” to select a video you have previously uploaded to Facebook. Click “Upload photo/video” to upload a new video from your device.
If you select “Choose From Videos” but you do not yet have any qualified videos you will receive this warning message:
Once you have uploaded or selected your previously uploaded video, follow any remaining on screen instructions and click “Save”.