Ever since Snapchat launched in 2011 the disappearing content model has become increasingly more popular, and more common. Facebook owned Instagram launched their version “Stories” in August 2016 and today Facebook “Messenger Day” rolled out globally in the Messenger App. (Facebook has since re-branded “Messenger Day as “Stories”)
For mobile users with the Facebook Messenger App, Messenger Day will allow you to send photo updates customizable with filters, frames, stickers, and text to your individual friends, groups, or all of your friends at once. Much like Snapchat and Instagram Stories, these posts will remain up for 24 hours before disappearing.
There are a few key differences to the Facebook Messenger Day feature, users who view your “Day” can react with prepopulated responses or a custom text response and you as the user posting the “Day” can actually use an image from your camera roll instead of just one you have taken on the spot.
For Real Estate this could mean reaching more people than just your Snapchat or Instagram network with this type of popular visual content. Maybe you already use Facebook but have been hesitant to adopt Snapchat or Instagram- now that same model is available to you without getting a whole new platform.
Ideas for Use in Real Estate:
- Share Photos and Videos from Live Events– show your followers how well the Open House went over, or let them know when the next one is coming up.
- Give Virtual Tours of Listings– rather than share your virtual walk through on your Page, if you would like only certain people to access your video you can post it to your “Day” and select who you share it with. You can always save the video you take to your Camera Roll to later put on your Page wall.
- Give Helpful Advice and Updates- show your network that you are an important Real Estate resource by offering tips and tricks. You can also give users a heads up about any live videos or live events you may be hosting.
- Show Potential New Agents Behind the Scenes Action- If you are a Brokerage looking to hire new Agents you can use Facebook Messenger Day to show them what they could expect as an Agent in your Office.
If you do not already have the Facebook Messenger App installed on your Phone or Tablet, be sure to do so. You will not be able to add to your Messenger Day without the App.
If you already have the App, make sure you have downloaded the latest version or made any necessary updates.
Open the Facebook Messenger App, in the bottom center of your screen you should see a circle button with a sun icon. Click this button to launch the camera for “Day”.
With the camera launched you should see the filters and frames available to you on the bottom of the screen. These are selected before you take your photo or video.
Take your picture or video, and add stickers (the smiley face icon), or text (the “Aa” icon), or draw on your post by clicking the squiggly line icon.
Tap the arrow in the bottom right side of the screen to choose who will see your “Day”.
At the top of the list you should see “My Day” this will appear to all of your friends on Messenger.
Under that you should see “Camera Roll”, if you plan on using this photo or video at all after the next 24 hours, you should save it to your Camera Roll. Remember your “Day” will disappear after 24 hours and your photo or video will no longer be accessible.
Under Camera Roll you should see your friends who are on Messenger. You can select friends from this list if you would prefer only they get to view your “Day”.
When you are sure you have selected the right audience for your “Day” hit “Send”.