The New “Write Something” Box

If you’ve logged into your Facebook Business Page this week you may notice something a little different. The “Write Something” box has changed. While you can still see the basic “Write Something” dialogue box by clicking “Write Something” there are now vibrant icons with a plethora of options perched below.

Click “See All” at the bottom of the box to reveal the full range of “Write Something” box options as pictured below:

For a Real Estate Professional any of these new icon options can certainly be a valuable resource. Even if you aren’t comfortable expanding your Facebook Budget and taking out Facebook Ads just yet, those call to action buttons can be extremely effective, especially when shared to your Personal Account.

If you’ve never heard of some of these options, there is no need to panic. We break down the icons and what they mean below:

ICON

DESCRIPTION

Start a Live Video	Clicking here will allow you to start a Live Video on Facebook. Live Videos are now also available on desktop rather than just mobile.
Publish a Job Post	You can now share Job Listings on Facebook. Clicking here will bring up a window to enter all applicable information about the position you are hiring.
Advertise Your Business	Clicking here will bring up a simple Facebook Ads creator. Here you can input your design choices, set your audience and your budget, and publish your Facebook Ad. Remember that Facebook Ads are not free.
Get Phone Calls	Create a post that will include a “Call Now” button which will allow users to send your Page a Message. This can be boosted as a Facebook Ad or posted to your Timeline.
Get Messages	Create a post that will include a “Message” call to action button that will allow users to send your Page a Message. This can be boosted as a Facebook Ad or posted to your Timeline.
Help People Find Your Business	Create a post that will include a “Get Directions” button, can be boosted as a Facebook Ad or posted to your Timeline. If you do not already provide directions to your street location on your Page you will be required to input directions.
Create an Event	The same great Events creator, with a great new look. Clicking here will bring up a simple Facebook Events creator. Here you can input your Event information and share with your network.
Create an Offer	Clicking here will bring up a Facebook Offer creator. Here you can input your design choices, set your discount and offer details, and publish your Offer. This is a new feature offered by Facebook that will allow you to share discounts with your audience.
Write a Note	Will bring your to a Note creator. Notes are long form published content that can be shared to your Page. Think of notes as closer to a blog entry than a regular post, however do not replace your Blog entirely with Facebook notes. You still want those Blog-based website hits for yourself rather than your Page.