Getting Started with Twitter Polls for Real Estate

Twitter is consistently making it easier for us as brands to build our recognition and reach out to our audience. One of the many ways to engage with your Twitter followers is to conduct a Poll. Twitter Polls are built into the Tweet-composition window and are easy to set up and send out. Just like a regular Tweet, users can increase the visibility of their poll by including useful and relevant hashtags. At first glance one would assume polls to be useful for industries like Politics or Media, but Twitter Polls can be useful for a Real Estate Professional as well- here are some ideas, and how to get started:

Follower Research:

Use Twitter Polls to get a feel for the people in your audience and what stage of the home buying or selling process they are at. Even if everyone in your network isn’t exactly ready to buy or sell, opening up a dialogue now will keep you fresh in their memories when they do need a Real Estate Professional.

By conducting follower research you can figure out what your fans need help with, how they prefer to look for homes, and what kind of content you can post to your Pages to increase interaction. If you regularly post videos you can even decide your next topic based on Poll results. See our Examples below:



Just for Fun:  

Your audience is bombarded with advertisements all day, sometimes it’s nice to just interact with a brand without all of the strings of a sale. Show your followers that you’re genuinely interested in them and start some fun conversations. Use your professional humor to share Polls that your users will want to take part in. Let your users get to know you as well by sharing your own opinion in a separate Tweet to get the momentum going.



Getting Started:

Head over to and log into your account.

At the home screen, locate and click on “Tweet” in the top right corner of the screen.


Once you have clicked “Tweet”, a dialogue window will appear. Locate and click on the “Poll” icon.


Once the “Poll” icon is clicked, the window will shift to allow your question and the answer options.

Enter your question in the top box reading “Ask your question…”, then enter up to four answers in the “Choice” boxes below. Click “Add a choice” to add more options, adjust the duration of the poll by clicking “Poll length”.

Once you have entered all necessary information, click “Tweet”.


At the home screen, locate and click on your photo thumbnail in the top right corner, when clicked a dropdown menu will appear. Click “View profile” to review your Poll and check that it is correct.


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