Keeping your Facebook Page up to date and full of new updates is an important part of social media marketing for any Real Estate Professional, but you may not have the time to log into your account every single day to make sure that a relevant, valuable piece of content is going out to your followers from your Page- scheduling your posts ahead of time can save you there. You don’t even need a third party platform to schedule your posts in advance, there is a built in feature on Facebook that will allow scheduling and preview of posts.
The more often you post the greater exposure your Page will gain, but remember not to post too much so that you are irritating your followers. Stick to around 1-3 times daily.
Alternatively, let’s say your Page is new and you would like to add more posts to really flush it out, but at the same time you do not want it to be obvious the Page was just created- in this post I will also demonstrate how to backdate a Facebook post. Backdating is not something we would recommend doing often, but in a pinch it can be useful.
How to Schedule a Post on Facebook:
Make sure you have your piece of content ready. If you’re sharing an article, have a link and double check that the link works, if you’re sharing photos of a property make sure you already have them saved and ready to go.
Log into Facebook and head over to your Business Page. If you are not sure how to access your Business Page please see this blog post.
Locate the dialogue box and start to enter your post. If you are simply making an announcement, make a graphic to go along with it. Posts with images are 3 times more likely to gain your fans attention.
Read over your Post and make sure it appears as you would like it to. If you are sharing a link make sure to write something about it rather than just share the link itself.
Once you are sure your Post is ready, locate and click the downward facing arrow to the right of “Publish”. When the dropdown menu appears, click on “Schedule”.
Upon clicking “Schedule” a window will appear. Under “Publishing schedule” make sure “Publication” is checked, then enter the date and time you would like your post to appear.
Do not worry about the “Distribution schedule” option unless you are posting time sensitive material.
Once your Post is scheduled you will see that there is scheduled content ready to go by looking at the Page, you can make changes by clicking “See post”.
How to Backdate a Post on Facebook:
Get your content ready, make sure any photos you will be including are already saved to your computer and you have gathered any links you will need.
Head over to your Facebook Business Page. If you are not sure how to access your Business Page please see this blog post.
Locate the dialogue box for posting in the center of the Page. Click on “Write Something” and get started entering your Post. Be sure to include your own images if there is no link preview to capture your fans attention.
Once you are sure your Post is ready, locate and click the downward facing arrow to the right of “Publish”. When the dropdown menu appears, click on “Backdate”.
Upon clicking “Backdate” a window will appear. Enter the date you would like your Post to appear as having been posted on. I would suggest checking the “Hide from News Feed” option if you are truly trying to make the post look as if it is older.
Once you have entered the date information click “Backdate” and the post will be published immediately.
The post may look like it is at the top of the Page, but it will change location and go into correct date order once the Page is refreshed.