You have already sent out your Email Template to all of your email contacts, and your Pages have been receiving relevant daily content, but you would like to interact even further with your audience on Facebook. No need to worry! Here are 3 more ways you can easily boost your engagement on Facebook!
1) Create Events, and share them regularly
A Facebook Event is a calendar-like invitation created by a Facebook user that can be either public or private and is sent to other Facebook users to inform and remind them of the date, time, and details of an actual live or virtual event. Sharing your upcoming Open House as an Event is a great way to let followers know what you have to offer and when. If you’re going to have a Live Video Event, one way to let your network know in advance is to create a Facebook Event. For more information on how to create an Event, click here. If you would like ideas on how to use FB Live Video for Real Estate, click here.
2) Include your Social Media on all other marketing
Now that you have Social Media Pages set up and being posted to regularly, you’ll need to be sure that all of your marketing includes your Social Media. Be sure to have Social Media Call to Action Icons installed on your website and in your email signature. We also strongly suggest having links to your Social Media listed on your Business Card. Make sure to shorten your Facebook Business Page link by creating an @Username. For a step by step guide on how to install Social Media CTA’s on Your Website, click here. To learn more about Social Media CTA’s in your email signature, click here. For more information on how to change your Facebook @Username, click here.
3) Post images when you update
Users are three times more likely to read your post if there are images included, post quality photos of your Listings, Office, and Agents if applicable. When the opportunity presents itself, ask happy clients for a photo in front of their new home and share these to your Pages. Be sure to ask clients if they would like to be tagged, and always ask before putting someone’s photo online. While you are on your Page posting eye-catching images, make sure that your Banner Image and Profile Picture are crisp, cropped well, and aesthetically pleasing. If you would like more information on how to post a listing with photos, click here. For a step by step guide on how to change your Profile Picture, click here.